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Unravel Data Introduces the Industry’s First AI-Powered Cloud Platform Operations and Workload Migration Solution for Data Applications

Unravel Delivers New AI-powered and Unified Performance Optimization for Planning, Migrating, and Managing Modern Data Applications on AWS, Azure and Google Cloud Platforms Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new portfolio of capabilities that help customers plan, migrate, and manage modern data applications running on AWS, Microsoft Azure and Google Cloud Platform. This…

Vlocity Raises $60 Million Series C Funding to Accelerate Digital Transformation in Vertical Industries

Financing Will Fuel Rapid Growth, Accelerate Product Development and Expand Global Customer Service and Support Vlocity, Inc., a leading industry cloud software company and Forbes Cloud 100 company, announced that it secured $60 million in funding to drive digital transformation and customer experience improvements across multiple vertical industries. The Series C financing was led by Sutter Hill Ventures and Salesforce Ventures, with participation from new investor Bessemer Venture Partners and existing strategic…

Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…

GarageExperts Partners with Target Data for People-Based Marketing Solution

Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects. @targetdatacorp partners with GarageExperts to deploy a #PeopleBasedMarketing solution at the corporate and franchise levels GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be…

STUDY: Option Overload Prevents 46% of Digital Shoppers from Purchasing, Despite Daily Research

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…

Mize Brings Merged Reality to Connected Customer Experience

Mize Partners with Help Lightning to Deliver Integrated Virtual Interactive Telepresence to Enhance Customer Experience During Service Interactions Mize, a leading provider of Connected Customer Experience Platform and service lifecycle management software announced that the company has partnered with Help Lightning, a Merged Reality solution provider. Mize customers will now be able to access the integrated Virtual Interactive Presence capability to enhance field service and technical support. As part of the…

UPS And Inxeption Collaborate To Make B2B E-Commerce Easier For Merchants

Platform Streamlines Transactions and Logistics from a Secure Dashboard Setting up, selling and shipping products online is getting easier for B2B merchants thanks to a new alliance between UPS and e-commerce technology company Inception. The two companies announced a platform integration called Inxeption Zippy that helps businesses market and distribute their products on multiple online channels, from one secure place. Inxeption’s e-commerce platform and online product catalog enable manufacturers, distributors and…

MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Leading Vietnamese Carrier Launches New Content Services Using Syntonic’s Revenue Generation Platform Syntonic, a leading mobile technologies and services provider, announced that MobiFone Telecommunications Corporation (“MobiFone”), one of the leading mobile operators in Vietnam, has launched its new mobifoneGo service, built entirely on Syntonic’s Revenue Generation Platform to capture new app-economy revenue streams. mobifoneGo offers consumers unlimited access to popular apps for a fixed daily or monthly fee.…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Snappy Kraken Integrates With Redtail

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced its integration with Redtail Technology ("Redtail"), a leading provider of client relationship management (CRM) solutions for financial services firms. "We know how important a CRM is to an advisor's marketing activity," said Robert Sofia, founder and CEO of Snappy Kraken. "Partnering with Redtail made sense for us because of how trusted they are in the space. Our users will appreciate the…

Industry Veteran John Norman Named Chief Creative Officer of Havas Chicago

Award-Winning Executive Will Oversee All Creative Work from the Chicago Village; Joins a Commanding North American Creative Team Alongside Icaro Doria at Arnold and Harry Bernstein at Havas New York Dedicated to building meaningful American brands with cultural relevance, Havas Chicago has hired creative powerhouse John Norman as chief creative officer to help advance its mission. A celebrated industry veteran who has worked with trendsetting brands such as Walmart, Nike, Coca-Cola and Gatorade, Norman…

Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers

The Industry-Leading Crossix Difa Platform Now Supports TV Measurement and Optimization Crossix announced it has launched DIFA TV, a television advertising measurement platform. Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result. The platform provides results in-flight, allowing marketers to identify where there are opportunities to adjust TV spend and…

Beazley Data Reveals a 133% Increase in Business Email Compromise Incidents from 2017 to 2018

Beazley Breach Response Services Publishes Latest Annual Report Business email compromises (BEC) accounted for 24% of the overall number of incidents reported to Beazley Breach Response (BBR) Services in 2018, compared to 13% in 2017, according to a new report published today by Beazley. The latest Beazley Breach Briefing, based on information gleaned from investigations into more than 3,300 data incidents in 2018, takes an in-depth look at how the common breaches are perpetrated, and how businesses can deal with them.…

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

Launch of CX Cloud Express Extends Vonage Business Cloud with Native Contact Center Offering

New Contact Center Offering Available with Unified Communications on a Single Stack Designed to Simplify and Improve Customer, Agent and Employee Experiences While Reducing It Complexity Vonage, a business cloud communications leader, has announced the launch of its newest contact center solution, CX Cloud Express. Designed as an expansion of the Company's flagship cloud-native platform, Vonage Business Cloud (VBC), CX Cloud Express is a CRM-integrated contact center solution specifically architected to enable businesses…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…