inMotion Introduces the Next Generation of Creative Workflow Ahead of Adobe Max 2018

New Flagship Product, inMotion ignite, Uniquely Supports the Modern In-House Creative Team, Integrates with Adobe Creative Cloud, and Highlights the Creative Contribution to the Business inMotionNow has unveiled an all new flagship product to support the insatiable appetite modern business has for creative content. The new platform, inMotion ignite, elevates creative production through a new modern interface which drives project efficiency and uniquely facilitates better collaboration between in-house creative…

Pitch Raises $19 Million to Take on Microsoft’s Powerpoint

Microsoft’s Powerpoint Has 1 Billion Installs, 500 Million Users and 95% Market Share in the Domain. as Tall as Pitch’s Claim Seems, They Declare That They Are Building a Product for the Slack Savvy Pitch, a Berlin-based start-up, is challenging the authority of Microsoft’s PowerPoint by launching a competitive product in the summer of 2019. Pitch’s team is the same echelon that founded Wunderlist, which Microsoft acquired to bolster their ‘to-do’ functionality sphere. The company has already raised $19 million in a…

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World's Largest Specialist B2B Agency Network Dentsu Aegis Network announces the acquisition of B2B International, the world's leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its…

FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry

FleishmanHillard and Wibbitz announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship leverages Wibbitz's AI-based video creation platform and FleishmanHillard's expertise in reaching and communicating with audiences in an impactful way. FleishmanHillard's technology sector and social and innovation practice teams are already exploring key areas in AI-powered video with Wibbitz, developing solutions to help clients: Create…

International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer

The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer. The End of the App Store? @wpengine Study Finds Clear Benefits To Using #AMP and #PWA, Including Faster Deployment and 50…

Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships

Becomes Liaison to Firms Leveraging MRI’s Top-Quality Consumer Data for Fusions, Modeling, Targeting, and Campaign Optimization With its gold-standard consumer data becoming a prized ingredient for targeting consumers, GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships. “Finding new ways for companies to unlock the value of our data is a key growth area for MRI” Doherty will oversee the direction and focus of MRI’s data partnership business and help develop…

Google Plus Shuts Down on Allegations of User Data Leak

The Search Engine Giant Decides to Pull the Plug on Google Plus, Its Answer to the Social Networking Behemoth, Facebook. Data of 500,000 Users Feared to Be Breached as the Entire Incident Reminds the World of the Nightmare, Which Was Cambridge Analytica It’s official. Google will be closing its social networking arm, Google Plus, on accusations of a data breach of approximately 500,000 users in March. Although, Google has decided to not inform its users about the same because no entity actually utilized the breached data…

comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, announced that its visit metrics and location data have been validated by comScore. Completion of comScore’s multi-faceted review process validates the accuracy and aptness of NinthDecimal’s location data, as well as its data hygiene practices. “It’s increasingly important for advertisers to understand what is driving foot traffic to physical venues so they can optimize their marketing efforts,” said David Algranati, senior vice president of product management at…

Alation Appoints Steve Kennedy as Chief Revenue Officer and Bob Block as Chief Customer Success Officer; Solidifies Presence in EMEA with…

New C-Level Appointments and EMEA Presence Position Alation to Capture Enterprise Demand for Data Catalogs Alation Inc., the data catalog company, bolstered its executive leadership team with the appointments of Steve Kennedy as chief revenue officer (CRO) and Bob Block as chief customer success officer (CCSO). As CRO, Kennedy will have direct worldwide responsibility for revenue-generating teams, helping to scale sales and mature the partner ecosystem. As CCSO, Block will oversee the customer success organization, ensuring…

Kapost Launches First-of-its-Kind Resource Kit for B2B Marketers’ People and Processes Challenges

Content Operations Self-Assessment and Workshop Facilitation Cards Provide Solutions for b2b Marketers in the Age of the Customer Kapost, partner to marketers building their content operation, launched its tools for content operations. This first-of-its-kind resource kit includes the Content Operations Self-Assessment and Workshop Facilitation Cards. In addition to Kapost’s platform to support B2B marketing teams, Kapost created its tools for content operations to help these teams solve the people and process…

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be significant differences in the amount of fraud in ad traffic between desktop and mobile channels. The ten countries with the highest volume of ad traffic observed were Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom, and the United States. Of these, the United…

TTEC Announces Global Launch of Humanify Insights Platform

Company Brings Together Machine Learning and Advanced Analytics to Deliver Meaningful Insights Used to Predict Customer Behavior, Detect Emerging Trends, and Identify Next Best Action, Enhancing CX TTEC Holdings, Inc., a leading global customer experience technology and services provider focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced the formal launch of its innovative analytics solution, Humanify Insights Platform.…

Akeneo Recognized as Magento Premier Technology Partner

Akeneo PIM Helps Magento Merchants Enhance Product Experience and Boost Conversion Rates MagentoLive Europe - Akeneo announced a Magento Premier Technology Partnership that combines the expertise of the leading open source enterprise Product Information Management (PIM) provider with the leading eCommerce Magento platform. Akeneo PIM solution will manage and feed high-quality product information to the Magento platform and help customers deliver a more compelling and consistent product experience across sales channels.…

VidOps Framework Connects Video Teams, Tools and Processes

VidOps is an open and freely available framework to shift thinking and guide video organizations away from siloed and disconnected workflows Zype, the video content management and distribution infrastructure company, introduces VidOps, a new industry framework for connecting teams, processes and technology across the entire video lifecycle. VidOps provides practical steps and guiding principles to remove functional silos, reduce technical complexity and promote collaboration s among cross-functional teams. It brings video…

Verint Named Frost & Sullivan Asia Pacific’s Market Share Leader and Vendor of the Year for Pioneering and Innovating Customer…

Company Recognised as Top Vendor in 2018 Contact Center Applications Market Report, Taking First Place Over 40 Vendors in Firm’s Analysis Verint Systems Inc., The Customer Engagement Company, announced it has ranked as Frost & Sullivan Asia Pacific’s latest market share leader for contact center applications, as well as received the “2018 Customer Contact Optimisation Solutions Vendor of the Year” award. These honors augment Verint’s ongoing commitment to simplifying, modernising and automating customer engagement in…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors Google’s acquisition of Onward might have been easier to miss but is an important event for both the organizations. While Onward now gets global recognition, their technology can help Google build phenomenal AI-centric products. The purchase price of Onward was not disclosed. The company in the past has raised $120,000 for itself through private funding in two rounds. A select few of Onward will be…

Teradata Vantage, the Platform for Pervasive Data Intelligence, Empowers Enterprises to Analyze All the Data, All the Time

Teradata, the industry's only pervasive data intelligence company, announced that Teradata Vantage – the company's next-generation analytics platform – is now available to all customers. Vantage allows enterprises to uncover actionable answers to the toughest business questions by tightly integrating the best analytic functions and engines to provide a scalable, agile platform that enables organizations to drive business value. It also provides access to a wide variety of descriptive, predictive and prescriptive…