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Patrick Venetucci Joins IZEA Board of Directors

Executive Brings 28 Years of Advertising, Technology and Media Experience to Company IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced the election of Patrick Venetucci to IZEA’s Board of Directors. Mr. Venetucci has 28 years of experience leading technology, marketing and media initiatives for some of the world’s leading brands. He is currently CEO of Merge, a creative technology company where digital transformation meets…

2018’s Biggest Holiday Destination Gainers and Losers and How to Capitalize on Them

With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year — with more than 2.7 million people flying to various destinations for the holiday festivities — according to the Transportation Security Authority (TSA) the end-of-year holiday travel season is massive. The…

Chartbeat Announces the Most Engaging Stories of 2018

CNN Tops the List of This Year’s Most Engaging Stories. New York Magazine and the New York Times Each See Three Stories in the Top 10 Chartbeat, the leading content intelligence platform for publishers, announces the Most Engaging Stories of 2018, the articles that were read most this year based on highest Engaged Time. Selected from over 60 million pieces of content published on thousands of media sites around the world, the top stories serve as a snapshot of the year’s major events and highlight the themes that…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension Across Digital Devices TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights…

LiveXLive To Deliver Immersive 360 And VR Festival Experience With Samsung VR Video At Rolling Loud Music Festival

The Collaboration Includes Cutting-Edge Virtual Reality Technology to Be Unveiled December 14 and 15, 2018 LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that it will provide streamed 360 degree and immersive VR experiences through Samsung VR for Rolling Loud on December 14 and 15, 2018. The collaboration includes both live and VOD content via the Samsung VR Video mobile app and SamsungVR.com. The content will immerse fans in festival activities and experiences while…

Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering

Addition of Digital Media Services Company Will Strengthen Accenture Interactive’s Ability to Help Clients Transform the Digital Customer Experience Across the World’s Largest Digital Platforms Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. “This acquisition will help us to further reinvent today’s operating approach by…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

mcgarrybowen Names Lucia Grillo as Head of US Operations

Grillo Joins from droga5 in New Role to Oversee Operations for mb’s US Offices Pat Lafferty, US President, mcgarrybowen (mb), announced that Lucia Grillo has been named as the agency’s US Head of Operations. Grillo joins the Dentsu Aegis Network (DAN) agency from Droga5. In this new role, she will oversee operations across the agency’s three US-based offices—New York, Chicago, and San Francisco—to create innovative workflow systems to drive excellence throughout the creative process in support of developing a world-class…

Looker Closes Series E Financing Round of $103 Million

Funding to Support Product Innovation, Operations and the Growing Demand for the Looker Data Platform Looker announced it has closed a Series E financing round of $103 million led by Premji Invest, with new investment from Cross Creek Advisors and participation from Looker’s current investors. Looker has raised a total of $280.5 million since 2013. Looker provides the new Platform for Data -- streamlining the data supply chain to put real, actionable information into the hands of all employees, when they need it.…

VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience VNTANA, a leading mixed reality company, and Mall of America, announced a collaboration with the launch of the first-ever Shopping Hologram Concierge to bring consumers a personalized and frictionless shopping experience this holiday season. The industry-first experience allows shoppers to ask Ellie, Mall of America's Shopping Hologram Concierge for gift advice and other shopping needs giving consumers a…

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

Optanix Announces New Advanced Service Assurance Platform for Hybrid Environments

Optanix Delivers New “Full-Stack” Performance and Availability Monitoring Solution Targeted at Contact Center and Unified Communications Deployments Optanix, the leader in intelligent business service assurance, announced its first-ever stand-alone IT monitoring and analytics platform, enabling partners and end-users to take advantage of the company’s innovation and rich experience as a managed service provider for contact center, unified communications (UC), and data networks. This new platform provides capabilities…

inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…