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Influenster Launches ReviewSource and Review Ads

New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers Influenster, the leading product discovery and reviews platform, launched ReviewSource, the always-on SaaS product that supplies continuous organic, non-incentivized consumer reviews left on Influenster.com to brand and retailer websites. Review Ads is a complementary new offering that populates fully-responsive, custom ad units with user-generated content (up to five curated reviews per month, with review…

How Marketing-Savvy DTC Brands Supercharge Their Ad Performance

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…

SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business

Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy SAP SE and Qualtrics International Inc. announced they have entered into a definitive agreement under which SAP SE intends to acquire Qualtrics, the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. Under the terms of the agreement, SAP will acquire all outstanding shares of Qualtrics for US$8…

Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts 

Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not Lost According to ‘The Edges of Experience’ Report New research by Bazaarvoice has revealed 76% of UK shoppers who usually shop at mid-market brands such as Next and Debenhams are likely to switch to luxury brands including Selfridges, Burberry, Mulberry and Omega at Christmas. Ahead of the all-important winter sales period, Bazaarvoice commissioned investigative research with 4,000 consumers from the UK,…

Momentum Launches MomentumBi, a New Business Intelligence Platform

Cognitive Cloud Platform Leverages Data to Fuel Brand Experiences for Clients like Chobani Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

Promo Says 2018 Is The Year Of Holiday Marketing with Video

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of Video Marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Chattribution: How Live Chat Data Drives Conversions

As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and deliver top-of-the-line customer service. But what if organizations could connect their live chat service to revenue? Chat attribution – or “chattribution” – provides this ability, enabling organizations to understand precisely how live chat is contributing to their top line. Today’s mature live chat empowers marketers to create powerful proactive campaigns while chattribution shows what works.…

Automation and Jobs in Paid Search

It’s the trillion dollar question on everyone’s mind, “Are jobs going to be created or destroyed by automation?” The simple answer is that both will happen, but it’s the balance of jobs created versus the jobs that will be lost that is key for us and future generations. Predictions from analysts vary wildly here, with some trusted publications estimating 400 million net jobs lost globally over the next 50 years while others expect a completely proportional balance between the two. The truth is, no one really knows. When this…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

TechBytes with Alex Yoder, Executive Vice President Analytics, Merkle

Alex Yoder EVP Analytics at Merkle The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.Tell us about your role at Merkle and the team/technology you handle. I am the EVP of Analytics for Merkle,…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability and…

Solution Combines World's Most Widely Deployed B2B Pricing & Sales AI with New Customer Price Management Capabilities, Enabling Companies to Drive Measurable Revenue and Margin Increases Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has enhanced its existing Customer Price Management solution with new price management capabilities that support the creation, maintenance and renewal lifecycle of customer pricing. For most B2B companies, managing…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

nFusz Adds Industry Leaders to Its Distinguished Advisory Board

nFusz, Inc., a leader in business-focused interactive video and the pioneer of Augmented Sales Intelligence software, named two additional members to its advisory board, increasing membership to five. Erik Nielsen, Senior Director, Marketing Strategy, Southwest Airlines. Chuckie Reddy, Managing Director at Top 20 Fortune 500 global investment bank. Mr. Nielsen and Mr. Reddy have joined a distinguished nFusz advisory board that includes: Jim DuBois, former CIO at Microsoft; led Microsoft in CIO and Chief…

Mautic, Inc. Continues Growth Path; Expands Reach with Certified Partner Program

800% Annual Increase in Sale of Marketing Automation Management Product, New Product Integrations and Notable Accolades Mautic, the company that provides the world's only Open Marketing Cloud, announced continued momentum in adoption and recognition for Mautic as the best alternative to expensive, closed marketing automation solutions. This most recent quarter included several new milestones for the company. Since its release in 2017, Mautic achieved 800% year-over-year growth in sales of Maestro, the industry's only…

Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…

Nuxeo Named a Visionary in the 2018 Gartner Magic Quadrant for Content Services Platforms

Nuxeo, the leading cloud-native Content Services Platform, announced it was named a Visionary in the2018 Gartner Magic Quadrant for Content Services Platforms. As one of the 18 vendors evaluated, Nuxeo was positioned as a Visionary based on its completeness of vision and ability to execute on this vision. Nuxeo believes its placement in the Visionaries quadrant further reinforces the company’s unique approach for solving legacy information management challenges with a modern and open approach to content services. Also…