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Optanix Announces New Advanced Service Assurance Platform for Hybrid Environments

Optanix Delivers New “Full-Stack” Performance and Availability Monitoring Solution Targeted at Contact Center and Unified Communications Deployments Optanix, the leader in intelligent business service assurance, announced its first-ever stand-alone IT monitoring and analytics platform, enabling partners and end-users to take advantage of the company’s innovation and rich experience as a managed service provider for contact center, unified communications (UC), and data networks. This new platform provides capabilities…

inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Can AI Save Digital Advertising?

Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands. The digital ad ecosystem is often a race to the bottom, while consumers are increasingly turning to ad blockers. This year, Deloitte found that “more than three-quarters of North Americans engage in at least one form of regular ad blocking". Plus, there is the emerging element of legislation that limits the way brands are able to gather and use consumer data (you can bet that GDPR…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

Innovative “Unicorn” Global Travel Services Company Deploys Bright Pattern Contact Center for Omnichannel Customer Engagement

Start-Up Disrupting the Travel Industry Selects Bright Pattern for Its Global Travel Services Platform to Provide Seamless, Effortless Omnichannel Experience to Customers Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 billion is supported by some of the world's largest…

Former Netflix Director of Content Acquisition Joins Linius Advisory Board

Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – has significantly strengthened its Advisory Board with three new additions, including former Netflix Director of Content Acquisition, Simon Gallagher. The Advisory Board’s mission is to refine and maintain Linius’ aggressive growth strategy, in order to accelerate the Company’s commercialization. Linius Advisory Board members are retained…

Kaltura Positioned as a Leader in Gartner’s Magic Quadrant for Enterprise Video Content Management for Fifth Consecutive Report

Kaltura, the leading video technology provider, was positioned as a Leader in the 2018 Magic Quadrant for Enterprise Video Content Management, based on completeness of vision and ability to execute.  This is the fifth time in a row that Kaltura has been cited as a Leader in this report. “We are honored, once again, to be formally recognized by Gartner as a Leader. As the Enterprise Video Content Management market has matured over the years, we see that Kaltura remains a consistent leader in the pack,” said Kaltura…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Publishers Clearing House Bolsters and Ensures Inventory Quality Through Partnership with SafeDK

Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment announced a partnership with SafeDK, the leading end-to-end mobile SDK management platform and mobile Ad Intelligence solution. As part of the partnership, PCH and SafeDK will work together to find and solve tech and ad issues driven by ad network SDKs regarding performance, stability, inappropriate or buggy ads, auto-redirects and more. The first pilot PCH app integrated with the…

Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

E-commerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on…

WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13 percent of Internet video traffic by 2021, growing 15-fold from 2016 to 2021. But live streaming alone won’t necessarily draw an audience. For optimal results, brands are hiring influencers in hopes that they will boost digital engagement. Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often…

Inaugural Professional Conversion Programme for Programmatic Advertising Professionals Sees First Batch of Graduates

The Joint Programme Between the IAB SEA+India, WSG and EDB Aims to Bridge Talent Gaps in Programmatic Advertising Industry The Interactive Advertising Bureau Southeast Asia & India (IAB SEA+India) announced the graduation of the first intake of the Professional Conversion Programme (PCP) for Programmatic Advertising Professionals. The programme aims to support the upskilling and reskilling of Singapore’s workforce by equipping them with robust digital capabilities, and is in line with both Workforce Singapore’s (WSG)…

Vidoomy Launches Its Self-Service Platform Allowing Websites to Integrate Video Advertising Within Minutes

Vidoomy, the media monetization platform with video advertising, has gone a step further by streamlining the process of integrating video advertising ads. Vidoomy simplifies this process, which usually involves a long process, and reduces it to just a few minutes. Vidoomy has launched its new platform for the registration and automatic integration of new publishers through its website. For the registration, the editors just have to follow a few simple steps .Once registered, a professional team will evaluate and approve…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

Feefo Announces Successful Management Buyout

Matt West Becomes the CEO and Leads MBO of Customer Reviews and Insights Firm, Recognised as One of Britain’s 100 Fastest-Growing Private Technology Companies Feefo, the reviews and customer insights technology company, has announced that chief revenue officer Matt West, supported by the management team, has completed a management buyout of the business, backed by London based private equity house Vespa Capital. The deal means the management team acquires the shareholdings from Feefo co-founders, CEO Andrew Mabbutt and…

Gifnote Names Erin Johnson Chief Communications Officer

Gifnote, the new music messaging platform for Songbytes— byte-sized music clips— announced the appointment of Erin Johnson as Chief Communications Officer. In this role, Johnson joins the executive team and will oversee the marketing communications strategy and execution for the company. “Songbytes are a meaningful and universally understood form of expression relevant in today’s digital economy, and I look forward to joining the team and shaping the story of Gifnote — a brand of the future. ” Gifnote works in…

Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…