To Become a Tech Titan, You’ve Got to Build a Tribe

Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in the “mind of the buyer.” As consumers, when we buy products or services beyond those that serve our basic needs, we’re not buying the physical manifestation of those products. We’re buying our emotional connection to them. We drive BMW because of our emotional connection to the attribute “the ultimate driving machine”. We run with Nike…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…

Glue42 Extends Desktop User Experience via Open APIs

Firm Contributes Proposal to FINOS FDC3  App Directory Working Group to Further Enterprise Desktop App Standardization Glue42, the company bringing an entirely new desktop experience to capital markets, retail banks, and insurance firms, announced that developers can now acquire and deploy individual Glue42 services to augment their existing interop frameworks or containers. This new capability was largely made possible because of the emergence of platform agnostic standards, especially the Financial Desktop Connectivity…

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Revamped Nielsen Total Audience Report  Utilizes Advancements in Measurement Solutions To Best Reflect What's Currently Happening With U.S. Consumers Across Both Linear and Digital Landscapes Leading global measurement and data analytics company, Nielsen released a reimagined Nielsen Total Audience Report. A representative of first-quarter 2018, the industry-leading report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape. The Nielsen Total Audience Report expands upon…

Splash Worldwide Welcomes Erik Semmelhack as Chief Revenue Officer

Global creative technology company Splash Worldwide has appointed Erik Semmelhack as Chief Revenue Officer, based in New York. With over twenty years of experience in executive level business development roles at both startups and agencies, Semmelhack brings a proven track record and passion for driving innovation in digital. He joins Splash Worldwide after serving as President, North America for WPP’s award-winning creative production studio Ars Thanea, where he launched their North American office in 2015. His prior roles…

Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, announced that the company has closed a $7 million funding round, led by North Atlantic Capital. The capital will enable Chartbeat to accelerate its leadership position in real-time analytics across desktop, social, and mobile platforms. 2018 has seen unprecedented traffic shifts, and Chartbeat provides media organizations with instant insights about content engagement and reader traffic — whether directly on publisher websites or from…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Bidtellect CEO Lon Otremba Named Forbes Agency Council Member

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Lon Otremba, CEO at Bidtellect, a paid content distribution and analytics company and leader in native advertising technology, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. It's official: @LonOtremba of @Bidtellect joins @Forbes Agency…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Epiphany Selects Amobee for Ad Tech Collaboration

Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace. The collaboration will enhance Epiphany’s media offering to clients through a transparent audience buying model across programmatic display and social. Epiphany appoints Amobee EMEA as an ad tech partner, empowering Epiphany’s media planning and…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…

Sabio Accelerates Growth With New App Science Lab In India

Sabio, the media and technology company behind App Science, recently opened a new App Science Lab in Hyderabad, India to accommodate rapid growth and leverage the area's diverse high-technology talent pool. "The decision to expand our presence into Hyderabad was a logical step in our business growth strategy," said Aziz Rahim, CEO of Sabio. "Several Sabio senior employees have roots in India and are familiar with the operational challenges associated with global expansion." The App Science Lab in Hyderabad is a…

Digital Science Launches Anywhere Access for Fast, One-Click Delivery of Full-Text Scholarly Content

Cloud-Based Library Technology Offers Immediate Access to Library e-Resources Wherever Researchers Start Their Discovery Journeys Researchers can now experience open access (OA), subscription and on-demand content faster than ever before with Digital Science's Anywhere Access - the first cloud-based solution to bring one-click access to millions of full-text scholarly articles. Access to full-text literature is an essential part of the research lifecycle, yet it remains one of the most time consuming and…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Qlik Acquires Podium Data

Acquisition Expands Qlik’s Portfolio Beyond Analytics, Enabling Analytics-Ready Data Strategy to Drive Data-Driven Transformation Qlik, a leader in data analytics, announced the acquisition of Podium Data, an enterprise-grade data management company whose solution simplifies and accelerates customers’ ability to manage, prepare and deliver analytics-ready data to every business user across a diverse data landscape. This acquisition expands Qlik’s mission, moving beyond analytics to being a provider of solutions that…

Canary Selects Bright Pattern’s Cloud Contact Center Solution to Provide Top-Tier Omnichannel Customer Service

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Helps Canary Deliver an Unmatched Customer Experience Canary offers a home security device that connects to a user's smartphone so that customers can check the security of their home on the go. Canary was founded in 2013 and its flagship product is now available in more than 8,000 retail stores across North America and Europe. Canary's main goals are to provide an outstanding product and deliver an unmatched customer experience while growing…

AGORA Images Closes 2 Million Euro Financing Round

The Spanish Start-Up Closed Its Second Financing Round with More Than 2 Million Euros, Exceeding Its Original 1.5 Million Target AGORA Images, the app where people win money with their best photos closed its second financing round over the 2 Million euro mark. AGORA closed its first round exactly one year ago, and plans to open a third round in the fall of 2018. Amongst its partners are known investors such as Gerard Piqué, Mnext Venture Capital (Javier Faus), WildInvest AG, Soller Invest S.L, Kabche Real Estate and…

Ronnie Coleman Releases ‘The King’ Movie, Reveals Supplement Company New HQ and Teams Up With YouTube Star Deddy Corbuzier

RCSS Has Been Busy in 2018: 'The King' Movie Release, New HQ Facility and Partnering w/Global YouTube Star Deddy Corbuzier At the start of 2018, Ronnie Coleman Signature Series alluded to substantial company growth with the need for a much larger headquarter facility that would not only fulfill the need for increased warehousing space but also provide a build-out for a corporate gym. Since then, the new company HQ has been completed along with the corporate gym. The gym will serve as a great bonus for employees but also as…

Facebook Introduces Five New Features in Ads Manager App

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included an image cropper and a…