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Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

Ad Council Adds New Members to Board of Directors

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at their fall meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Kasha Cacy, Global CEO, Engine Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience, The Travelers Companies, Inc. Lisa Donohue, CEO, Publicis Spine…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

ServiceSource Appoints Richard G. Walker as Chief Financial Officer

Robert N. Pinkerton Leaving ServiceSource to Accept an Opportunity Outside the Company ServiceSource, a global leader in outsourced inside sales, customer success and recurring revenue growth and retention solutions, announced that Richard G. Walker, currently a member of the Company’s Board of Directors and an experienced financial executive, has been appointed Chief Financial Officer, effective November 12, 2018. His appointment follows Robert N. Pinkerton’s decision to accept an opportunity outside of ServiceSource.…

Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

Advances in AI, Conversational Tech Will Take Center Stage at Acquia Engage

Annual Gathering to Spotlight Digital Innovation in the Field Acquia announced the full slate of speakers and sessions for this year’s Acquia Engage, the company’s annual conference that showcases the creative, groundbreaking work of Acquia customers. Acquia Engage opens Wednesday, November 7, in Austin, Texas, and brings together the leaders in digital transformation for three days of learning about their collective innovative work. Advances in AI, conversational tech take center stage at Acquia Engage, Nov 7-9 in…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…

ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…

Elite SEM Bolsters Executive Team; Taps Dalton Dorné as Chief Marketing Officer

Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced Dalton Dorné as the agency's first Chief Marketing Officer. The move marks the agency's second executive hire in recent months, as they continue to build out their executive leadership team. In the newly created position, Dorné will be tasked with elevating the Elite SEM brand and value proposition, and launching a…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube

New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic Targeting for Companies Developing Brand Safety Measures Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to provide brands with another layer of safety against…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…