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ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…

Elite SEM Bolsters Executive Team; Taps Dalton Dorné as Chief Marketing Officer

Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced Dalton Dorné as the agency's first Chief Marketing Officer. The move marks the agency's second executive hire in recent months, as they continue to build out their executive leadership team. In the newly created position, Dorné will be tasked with elevating the Elite SEM brand and value proposition, and launching a…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube

New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic Targeting for Companies Developing Brand Safety Measures Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to provide brands with another layer of safety against…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…

NetApp Appoints Debra McCowan as Chief Human Resources Officer

Veteran HR Executive with Experience Supporting Global Organizations Through Growth and Transformation Joins NetApp’s Leadership Team NetApp, the data authority for hybrid cloud, announced the appointment of Debra McCowan as senior vice president and chief human resources officer (CHRO) at NetApp, reporting to CEO George Kurian. “I look forward to partnering with the executive team to develop a progressive and aligned global HR strategy and to creating an environment where talent and culture continue to be foundational…

Industry Intelligence Launches Online Dashboard with New Information Mapping System to Help Businesses Eliminate Information Chaos

Industry Intelligence’s Unique Information Mapping Technology Provides Market Intelligence to Business Professionals That’s Instantly Sharable with Colleagues Anywhere and Anytime Industry Intelligence announces a new design of its online dashboard with information mapping technology that helps business users navigate the complexities of their business and related industries more smoothly and intuitively. The new dashboard presents instantly digestible news bites accompanied by a dynamic information map that changes with…

Salesforce Reveals Pardot’s New Features for Winter ’19

Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by Adding New Features to It. The New and Upgraded Pardot Will See the Light of the Day Sometime During Winter ’19 Pardot — originally a part of ExactTarget — was acquired when Salesforce purchased ExactTarget for $2.5 billion back in 2013. Back then, Pardot was in the nascent stages, but it was growing very quickly. Today, Pardot is one of the best Marketing Automation…

New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact

“Delivering Digital Dividends” Report Identifies Value-Gaps That Organizations Should Address When Adopting and Implementing Technologies New research from Accenture gives clients a tool to help them derive maximum value from the adoption of digital technologies and power profitable growth. How do you get the maximum value from the adoption of digital technologies & power profitable growth? – Accenture research shows how to maximise their impact during #ITAP The research – titled “Delivering Digital Dividends:…

Telstra Acquires Video Streaming Solutions Provider Ooyala

Driven by the Market Adoption of Its Video Streaming & Media Logistics Product, Flex Media Platform, Ooyala Is Poised for Continued Growth Ooyala and Telstra announce the completion of the management buyout of Ooyala. Building on the success of Ooyala under the current management team, combined with Telstra’s new focus on its Telstra2022 strategy, this transaction provides the foundation for the next phase of growth for Ooyala. Telstra will remain a valued go-to-market partner and customer. Driven by the market…

Business Buying to Get Better as G2 Crowd Receives a Fresh Influx of $55 Million

G2 Crowd Has Become for Business Buyers What Amazon Is for Consumers. The Company Has Already Helped 23 Million Business Buyers in Purchasing the Right Technology. This Fresh Funding Guarantees a Stronger Platform for B2B Buying Decisions $100 million – that’s G2 Crowd’s total investment so far from investors IVP, Emergence Capital, Accel and Pritzker Group. With such world-class firms backing G2 Crowd, it's evident that this pantheon believes in what G2 Crowd is building for its B2B customers. G2 Crowd is traveling…

Tiger Pistol Launches World’s First Complete Multi-Location Solution for Facebook

Tiger Pistol, a Facebook Marketing Partner Since 2013, Has Been Focused on Driving Results for Local Businesses for Almost a Decade. Their Success in Creating Social Strategies for Some of the World's Biggest Brands Has Led to Their New Purpose-Built Location Enablement Features for Multi-Location Brands, Which Were Made Available in the Tiger Pistol Platform on October 9th Tiger Pistol, the leader in local Facebook & Instagram advertising, announced that its clients now have access to an innovative set of features…

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Snapchat Releases Retail Footprints

‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers ‘Retail Footprints’ report details consumer shopping behavior exclusively in the big-box, luxury and apparel-store segment. Snapchat is marching forward to become a highly credible brand in the e-commerce space and wants to convince advertisers about their capabilities. This announcement comes after Snapchat’s e-commerce add-ons that the company…

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology Smart Zones, announced the general availability of the industry’s first self-serve, omnichannel, deterministic attribution platform -- The Attributor. This first-to-market approach empowers marketers to treat attribution as an audience verification and measurement metric, similar to viewability or fraud detection. With The Attributor, marketers can evaluate ongoing…

Zendesk Opens New Midwest Regional Hub in Madison, Wisconsin

Company Expands Community Partnerships and Investments in Local Talent Zendesk, Inc. announced the opening of its new Madison office and Midwest regional hub at 25 West Main Street, a newly renovated space in the heart of downtown. Zendesk will celebrate the new office at a tailgate-themed grand opening today with employees, customers, business leaders and community partners. “Since our earliest days in Madison, the city has felt like a second home for Zendesk” Since first establishing a presence in Madison with…

Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…