YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

Captiv8 Launches the First Self-Serve Marketplace Built on the Blockchain – Creator.ai

Creator.ai Will Enable Anyone Around the World to Monetize Their Creative Passions with Marketers Who Want Authenticity at Scale Captiv8.io, the world's largest AI influencer marketing platform, is launching Creator.ai, the world's first blockchain protocol for content creation. Creator.ai will revolutionize how content creators and marketers connect and do business by tokenizing the content creation industry through price transparency, programmatic trust, and a global platform. Over 90% of time spent online is on…

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5. “We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…

Gracenote Launches New Tool to Unify Content Search

New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience. A new TV metadata and electronic program guide (EPG) solution from Gracenote equips…

Ackroo and Benbria Announce Partnership

Benbria’s Customer Experience Platform to Complement Ackroo’s Gift Card, Loyalty and Rewards Solutions Ackroo Inc., a gift card, loyalty, and rewards technology services provider, and Benbria Corporation, developers of the Loop omnichannel customer engagement and experience measurement platform, announced that the two companies have signed a joint marketing partnership agreement to help develop and expand their customer bases. Through this agreement, Ackroo and Benbria will co-market their respective platforms to each of…

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

Turner’s Donna Speciale Joins Digital Remedy Board of Directors

Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad Sales Donna Speciale has been appointed to the company’s board of directors, effective immediately. Her appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and president of Digital Remedy. “Donna is widely recognized as one of the best industry strategists, having foreseen how TV should be folded into the video category,”…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

SalesLoft Acquires Noteninja to Bring AI-based Sales Meeting Intelligence

The Acquisition of Noteninja Allows SalesLoft Customers with an Advanced Opportunity to Deliver a Better Sales Experience to Their Customers Based on Sales Meeting Intelligence In a major salestech announcement, SalesLoft has announced that they have acquired Noteninja to meet the growing demands of the users and authentic sellers around the world. Noteninja is a leading meeting intelligence provider that also provides call transcription services using AI. In a blog post from CEO of SalesLoft, Kyle Porter, he mentioned…

Nasdaq Welcomes Pluralsight Inc. to The Nasdaq Stock Market

Pluralsight Aims Not Only to Expand Its Future Customer Base but Also to Create a More Tech-Empowered, Equitable Economy Pluralsight Inc., an enterprise software company committed to closing the global technology skills gap, visited the Nasdaq MarketSite in Times Square recently in celebration of its initial public offering (IPO) on The Nasdaq Stock Market. With technology changing faster than the world’s ability to adapt and acquire new skills, many companies find themselves held back from their full potential…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Truthify Emotion AI Application Offers Actionable Feedback to Brands and Marketers Based on Audience Emotional Reactions

Technology Reveals Invaluable Insight Not Available Anywhere Else for Anyone Who Seeks Reactions to Their Content Emotion artificial intelligence (AI) company Truthify revealed a first-of-its-kind, short-form video messaging application to help brands, marketers, media and advertising agencies, political campaigns and civic leaders gather at-scale audience feedback that is immediate, authentic and actionable. What if you could measure the subconscious emotional reaction to questions, ideas, content, products or people?…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Why Should ‘Grey Area’ Players Fear GDPR?

In This Chat, Optimove's CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact on the US-Based Martech Companies Brands love to be in the headlines, only if they are making the right kind of news and delighting their customers. What if you lose to GDPR and end up making a news headline anyways... With the biggest disruption to marketing and brand connectivity coming next week, companies are leaving no stone unturned to ensure they are on the right side of GDPR compliance. US…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

Kochava SmartLinks: One Dashboard For All Deep Links

Full Support for Universal Links, App Links and Hosting of Landing Pages Kochava, the industry leader providing holistic measurement solutions for connected devices, announces SmartLinks, a product suite that enables Universal Links and App Links creation, templates for custom-branded landing pages hosted on the platform, and full dynamic routing capabilities. In mobile marketing, the consumer experience is the top factor to consider. While consumers spend more time on connected devices, and technology evolves for more…

Wochit Adds PA Images and Deutsche Presse-Agentur to Growing Network of Content Partners

Deals Add Millions of Images, Videos from Leading UK and German Press Agencies to Platform’s Expansive Library of Video-Creation Assets Short-form video creation platform Wochit announced partnerships with PA Images, the UK’s leading news, sport and entertainment image provider, and Deutsche Presse-Agentur (dpa), Germany’s largest news agency, that will bring millions of new content assets to the company’s proprietary library of pre-cleared material. This library, which includes videos, images, infographics, social posts…

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…