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Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

FatTail and RSG Announce Plan to Build New Tool to Tackle Linear and Digital Convergent Buys

FatTail Inc. and RSG Media announced their plan to build an advertising sales enablement platform that will allow for seamless buys of publishers' Digital and Linear inventory. Named the Advanced Planning Tool (APT), this new platform will enable sellers to build and track a single convergent plan, while integrating to most publishers' traffic and order management systems to execute the buy downstream. "We are very excited about the approach we are taking because it addresses a significant market need without requiring…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Vertical Video is Spectacularly Misunderstood

Just when you thought vertical video might go away, it reappears with more verve than before. After turning heads on predecessors like Snapchat and Vine, Musical.ly and Instagram’s IGTV have resurrected the discussion on whether it’s truly safe to ignore vertical video in your strategy, or if it should be foundational to your plans. The media industry will tell you vertical video’s popularity is intuitive. We hold our phones vertically to complete most tasks, like typing, reading, and shopping. Why should watching video…

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and Newest Version of MiCloud Flex Mitel is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution. Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of…

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

New Kaltura Targeted TV Solution Leverages AI and Machine Learning to Balance the Cloud TV Operator’s Commercial Goals with the Interests and Preferences of Each User Kaltura, the leading video technology provider (IBC 2018 Stand 2.B41), announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and…

Optmyzr Launches Bing Shopping Ads Campaign Management Integration

Pay-Per-Click Pros Can Now Manage Google and Bing Shopping Ads Programs from the Same Optmyzr Interface, Streamlining Campaign Management from Inception to Reporting In the battle for search engine supremacy, Google still is the reigning champ in search volume, ad revenue and overall market share. Over the last few years, however, Bing has mounted a steady offensive to secure an increasing slice of the overall search pie. For pay-per-click (PPC) professionals, Bing's growth has presented opportunity to diversify their…

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’ Estimote believes that the applications of the future will not be installed on electronic devices like phones, tablets or computers. Application developers of the future will leverage the physical world as a context to build applications. The core element in developing applications of tomorrow would be that of an object’s or an individual’s location. Applications will be installed…

Smartly.io Expands Leadership Team with Chief Revenue Officer

Tim Frankcom Joins to Lead Social Advertising Technology Company's Global Growth Strategy Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since founding. To meet market demand from businesses relying on Smartly.io's creative automation, the company doubled headcount to 250 people in the…

Causal IQ Changes the Way Advertisers Interact with Technology Through Consumer-Centric Approach

Formerly GlobalWide Media’s Programmatic Business Unit, Causal IQ is Built on A Legacy of Digital Marketing Expertise Causal IQ, a leading programmatic solutions provider, debuts as its own entity as it continues to empower brands and marketers to harness the value of programmatic advertising from a consumer-centric approach. Causal IQ is born from GlobalWide Media’s decade of growth and success in the programmatic space. As one of the few programmatic solutions provider to place emphasis on the importance of technology…

MRP Explores AI for Business in New Podcast

WHAT: Artificial intelligence is one of the most talked about concepts in the business world, and yet it's also one of the least understood ideas. Sales and marketing leaders around the globe are only scratching the surface of AI's potential to reimagine business operations. On August 28, MRP launches the first episode of a weekly podcast to explore the many applications of AI for businesses. Also Read: Smaato Accelerates Growth in APAC With Key Industry Leader Hires In the first episode, Jim Regan, CMO and…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

New Universal Feedback Loop and Return Path Blocklist Are Among the Latest Innovations Designed to Optimize Email Marketing Effectiveness Reaching the inbox is critical to driving revenue through the email channel. Any number of factors can lead to poor deliverability, but spam complaints and blacklisting are among the most common. Global data solutions provider Return Path announced two new tools to help marketers combat these issues and improve email deliverability. Universal Feedback Loop: Feedback loops allow…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…

Katherine Kostereva, CEO and Managing Partner at bpm’online, Recognized Among the Top 50 SaaS CEOs of 2018

bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that Katherine Kostereva, CEO and Managing Partner of bpm'online, has been recognized among the Top 50 SaaS CEOs of 2018 by The SaaS Report, a reputable online platform for business news, investment activity and corporate actions related to the SaaS and software sectors. The SaaS Report has selected CEOs based on the detailed reviews they received from the contenders' respective employees and…

PipelineDeals Launches Mobile CRM 3.0 to Enhance User Productivity

New Features Meet User Trends Revealed in PipelineDeals CRM Mobile Survey; 71% Say CRM is the Most Important Business App PipelineDeals, the most adopted customer relationship management (CRM) software among small and midsize businesses (SMB), released the PipelineDeals Mobile CRM 3.0 for Android and iOS. The app's customizable pipeline management features meet the top needs of CRM users today, reflecting the results of the company's recent CRM User Mobile Business Trends Survey. "PipelineDeals for Android and iOS…

Stingray Names David Purdy as Chief Revenue Officer

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…