Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd

AI-Enabled Innovation Drives Astounding 80% End-User Adoption Rate Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that it has been named the Top Sales Intelligence Software Tool for Customer Satisfaction and overall Market Leader for the 5th consecutive time by G2 Crowd, the world’s leading business software reviews platform. Nimble achieved top customer satisfaction rankings according to verified user reviews and a market presence in multiple categories, including:…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Elite SEM Appoints Gayle Meyers to Board of Directors, Adding Tech-Centric CEO/CMO Perspective to Thriving Agency

Elite SEM has Expanded its Board of Directors Twice Already This Year Elite SEM, an award-winning digital marketing agency, announced that Gayle Meyers, Chief Marketing Officer at LUMA Partners, has joined its Board of Directors. Meyers has more than twenty years' experience in digital media and marketing as both CEO and CMO. As CMO at LUMA, an Investment Bank with a singular focus on digital media and marketing, and the creators of the renowned LUMAscape, Meyers leads overall marketing, branding,…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

Mapp Powers Tomorrow TTH, The 2018 UK Biddable Awards’ Trading Desk Of The Year

Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform…

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry's #1 Automotive /AI/, announced that veteran adtech executive and Founding IAB Chairman Rich LeFurgy will join the company's Board of Directors. LeFurgy has a seasoned background and expertise with programmatic data, mobile, social and AI, and will be a valuable asset to the LotLinx team and its customers. LeFurgy has over 20 years of dynamic experience in the advertising industry…

Attendify Presents A New Registration System To Heighten Attendee Experience

Attendify's New Online Registration System Blends With The Data Management Platform And The Company's Mobile Event Apps For Popular Events Attendify, an easy to use self-service event app and data management tool has launched a convenient registration-solution. The online registration system integrates with Attendify’s event apps and lead-retrieval tool. ‘Audiences’ – the company’s event data management platform helps demonstrate on ROI and personalizes marketing campaigns. Studies suggest that despite no shortage of…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…

Drive-To-Store Campaign – Are You Measuring What Really Counts?

Marketers are finally unlocking location data potentials from the mobile channel to combine online and offline campaign metrics. The age of drive-to-store campaigns is now upon the ad tech industry. Are digital marketers asking for the right campaign metrics to align with overall business objectives? Here are three best practices for any drive-to-store campaign for advertisers and media buyers to make the most of online and offline campaign attributions. Differentiate Incremental Visits Versus Total Visits Measured Don’t…

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

Barometric Division Of AdTheorent Spun-Out As Separate Business

Reorganization of Barometric to Foster Faster Growth & Heightened Product Focus Barometric, the MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, announced parent company AdTheorent, reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution as the dominant player in the ad tracking and measurement space via its revolutionary product offerings. Also Read: …

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…

Synapp.io Announces Integration Between DataValidation And PieSync

This Partnership Is DataValidation's Second Integration with a Web-Based Automation Service US-based technology startup Synapp.io announced that it is partnering with PieSync an email list cleaner service and DataValidation and i.e a two-way real-time synchronization platform. Through the partnership, DataValidation gives its users the benefit of streamlining their data across multiple online apps. “We identified a real need for companies and marketers alike to have their most current data validated and synced to…

Lead Liaison Debuts Standalone Event Lead Capture And Management Solution

Lead Liaison, Debuts a Standalone Solution to Help Capture and Manage Leads at Marketing Events, Powered by GoCapture Lead Liaison announced a new event lead management solution powered by their event lead capture app, GoCapture!. Previously, GoCapture! was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA). Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or marketing…

BirdEye Cracks Down On Review Authenticity

BirdEye's New Measures Ensures that Reviews Contain Quality Content from Verified Users Customer experience leader BirdEye announced that it has enhanced its platform to further safeguard review authenticity. The new features include stricter user authentication, review content relevance requirement and spam and slander detection algorithms. To step up user authentication, BirdEye now requires a verified social login from anyone attempting to write a review on a BirdEye business profile. Customers can write out their…

Adaptive Insights Accelerates Adoption of Business Planning Cloud

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…

Meredith Corporation And Magenta Launch Fortune Italy

Fortune Italy Will Include Features From the US Edition of the Magazine, as Well as Original Content From Its Staff in Italy Meredith Corporation, one of America's leading media and marketing companies, and Magenta, a young and dynamic content factory, launch Fortune Italy, it was announced recently. The magazine will be distributed in Italy, Switzerland and Montecarlo, and will cover a range of topics from the economy and politics, to technology, startups and innovation. Through a license agreement with Meredith…