Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…

fishbat Finds the Relation Between Social Media and Brand Visibility

Social media is an excellent way to promote your business. Each day, more and more brands are turning to the different media platforms to expand their company. The important thing to remember when attempting to grow your audience, is to stick to your brand guidelines and values. Without having an established brand and brand values, it will be difficult to create a target audience and promote your content effectively. Whichever market your brand is in, following these tips will help you increase your followers. Produce…

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…

Social Media Week London – Agenda

Social Media Week London ( 31 Oct - 1 Nov) puts leading brands, platforms, storytellers, and agencies at the centre of our most important industry conversations, as they have the power to change the world and define the future of Marketing. In its 11th year, the conference will bring together over one thousand professionals, who care deeply about how marketing can change the world to speak about an array of topics, all centered around the theme of, “STORIES: With Great Influence Comes Great Responsibility.” Marketing…

iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce

iAamLife Enables Users to Quickly Create an Online Store, Sell Products, and Monetize Their Social Media Following iAmLife, a social platform that gives influencers and creators a single resource to promote themselves, their products and their videos, announced the launch of their platform of the same name, developed to be the next stepping stone in social media's evolution. The platform was designed to help merchants of all sizes quickly create an eCommerce store, seamlessly marrying the interactivity of social media…

ListenFirst Wins 2019 MarTech Breakthrough Award for Best Social Media Monitoring Software

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced that it has been selected as the winner of the "Best Social Media Monitoring Software" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. This year's program…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

vablet Adds Social Media File Sharing Capabilities

Meiotic, Inc., the developers of vablet, a sales engagement solution used by enterprises in almost 60 countries to deliver and control the correct marketing and sales content to their salespeople, announces the latest capability to securely share and control content via social media avenues. Marketing Technology News: Hive Streaming Joins the Kaltura Video Technology Marketplace as a Premier Partner Social Media File Sharing allows users to quickly and easily share files through platforms such as LinkedIn, Twitter,…

Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media

Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its exposure and distribution organically. Current video Ad analytics are limited only to available metrics within the brands' official pages and Ad accounts, therefore providing advertisers and brands a very partial reach analysis. One of the biggest challenges in measuring the actual reach of a video Ad is the ability to track all of its re-uploads together with their views and…

Five Ways by Which You Can up Your Social Media Ante with Conversational AI

Social media has continued to become the hotbed of all global activities. It has everyone from celebrities to politicians, professional gamers to businessmen, and everybody else engaging and sharing their views on wide-ranging topics. It also enables the masses to seamlessly connect with them as well as their near and dear ones- irrespective of distance and time. Naturally, social media platforms are going to be the next big thing, especially as more people continue to join the digital bandwagon. So, it doesn’t come as a…

The Social CTO: New Study from LAB and Immediate Future Reveals C-Suite Tech Buyers’ Psychological Motivations and True Social Media…

Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers B2CTO, a new study on the social media habits of senior IT and technology buyers has revealed that CTOs and CIOs over-index on the use of social when compared to their other C-suite colleagues. The study, which launches , was developed by LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate Marketing

Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards instant property videos for compelling social media marketing, launched under the company's TourFactory brand. FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact…

Taxi2Airport.com: The Taj Mahal – The Most Popular ‘Wonder of the World’ on Social Media

The Taj Mahal in India has been found to be the most popular of the New7Wonders of the World on social media. The international taxi platform, Taxi2Airport, analysed the social engagement with the New7Wonders of the World by looking at the number of Facebook likes on posts about these wonders, Twitter followers of pages of these wonders, Instagram hashtags, tagging these monuments and pins on Pinterest related to these wonders. The results of this analysis were then ranked in the Social Engagement Index 2019 where special…

More Than Half of US Millennials Surveyed Have Missed a Life Moment Because They Were Trying to Capture It on Social Media, Kahlúa Study…

Kahlúa Partners with Actress Jackie Cruz to Launch the Zero Likes Given Exhibition, a Celebration of Photographs Posted on Instagram That Received Zero Likes, Because Time Spent Worrying About the Double-Taps Is Distracting Us from Living in the Moment Kahlúa actively champions the sentiment that life, and everything in it – from coffee to cocktails to social media – should be taken less seriously.  In a Kahlua survey of millennials, over 90 percent said it’s important to live in the moment, while more than half have…

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Social Media Users Value Humor Above Any Other Television-Related Content New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG's new report, The Ascent of the Social TV Engager, 43% of social network users interact with humor about a show via mashups and memes. "There is a separate universe of online multimedia content that orbits TV shows," notes Michael Greeson, President of TDG and Senior Vice President of Screen…

If Social Media Platforms Are Pledging to Not Sell Your Personal Data, Why Are They Still Collecting It?

CloutHub is the first social media platform to say, "No" to exploiting user privacy and "Yes!" to user choice and control of social media. We refuse to collect any identifying information from our users that they do not want to share. We give users control of what we know about them, something no other social media platform has done. We created this revolutionary approach to user privacy and control after watching the Legacy Platforms – Facebook, Twitter and Google/YouTube – exploit their users' personal information for…

93% of Teens Are Relieved to Escape Social Media at Overnight Summer Camp, Finds Survey by Screen Education and JCC Association of North…

"Overnight Summer Camps That Ban Smartphones Are Really the Only Institutions in Our Society Providing Kids With a Digital Detox." - Michael Mercier, Screen Education A new national survey finds that 11- to 16-year-olds who attended overnight summer camps that ban smartphones nearly unanimously felt relieved by not being able to use social media: 93% felt relieved to have a break from social media 80% felt less anxious and stressed because they didn't have to keep up with social media New Survey…