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YouTube and Instagram Gaining Ground Among Social Media Users, According to New Survey From The Manifest

Most People Use YouTube and Instagram More in 2018 Than 2017, Outperforming Other Channels Such as Facebook. in Addition, Women Tend to Use Social Media More Frequently Than Men People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more in 2018 than 2017, compared to 52% who say they use Facebook more…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Most Businesses Find Success Using Social Media and Third Party Marketing Agencies to Market Apps

Companies Recognize That Marketing Agencies and Social Media Can Extend an App's Reach and Tell a Company's Story, New Survey Finds Companies rely on social media the most to market their mobile app, according to a new survey from The Manifest, a business news and how-to website. More than one-third of companies (34%) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app. Social media offers extensive reach, an ability to target users, and…

Lately and UpContent Link up to Eliminate Writer’s Block for Social Media Marketers

Marketing Software Integration Saves Businesses Time and Money Through Content Curation and Artificial Intelligence UpContent announced a seamless integration with Lately, to address two key, compounding, challenges to building your social media audience by consistently surfacing relevant, interesting, valuable content and, automatically crafting the best social media posts that drives engagement. The integration pairs Lately’s Artificial Intelligence-powered marketing dashboard with UpContent’s curated content management…

Don’t Get Spooked: 4 Reasons to Use Social Media in Your Real Estate Marketing Strategy from Internet Marketing Company fishbat

As part of their commitment to helping companies effectively leverage all the marketing tools at their disposal, internet marketing company, fishbat, shares 4 reasons to use social media in your real estate marketing strategy. With how much time people spend online these days, companies need to continue stepping up their digital marketing game if they want to stay ahead - and the real estate industry is no exception. Social media is an integral part of dominating the local real estate scene, and it's important to leverage…

New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world's most popular social media management solution to provide enterprise brands with a complete set of tools essential for managing their social media marketing efforts. "We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

The Role of Social Media Evidence in Product Liability Litigation

How to Collect Various Social Media Evidence Today, Canon Business Process Services, Inc. (Canon), has announced the availability of an on-demand webcast that highlights an important and timely legal issue. When mired in a product liability case, getting access to the other party's social media posts can be a critical part of the strategy for trial. Canon's webcast provides practical information on how courts limit access depending on privilege, relevance, and proportionality as well as how legal professionals can adjust…

From Infatuation To Social Media Innovation

"Spreading the Love" Through Simplified Photo Book Creation My Social Book, a unique web-based platform that quickly turns social media content into real physical books, is beginning to make its mark around the world. Fueled by a heartwarming origin story, My Social Book aims to disrupt the dated memory book space. "My Social Book is the only service that allows social media users to create a book collection that brings together all their content in just one click," stated Nicolas Cazagou, the company's Founder.…

Selfin. First Horizontal Social Media 2.0

The new rival of Facebook Mafia is launching at the end of September, and the application is called "Selfin." Selfin is going to be next social media icon, and the reason is its horizontal interface, the security and its reliability. Finally, a social media application that will not sell its users' data to the 3rd parties and give productive features to its users which Facebook Mafia couldn't provide. A jackpot for those people who want an escape from the Facebook Mafia (Facebook, Instagram, WhatsApp) and want a better…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

It’s Time to Expand Social Media as a Business Value Beyond Marketing

Hootsuite Reveals Social Media Marketing's Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In their recent report…

Tailor Brands Launches AI Social Media Manager, Tailor Social

Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor Brands, the AI branding startup democratizing the creative industry, today launched Tailor Social out of beta. The new launch is aimed at bringing creative AI to social media management. The first of its kind, Tailor Social uses machine learning to create and schedule content, as well as optimize posts on social media channels. Companies of all sizes can reap the benefits of Tailor…

77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service

New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors. Social media usage has grown 58% among US adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and…

With $10.5 Million Series B, SOCi Sets Sights On Expanding Its Social Media and Reputation Management Offerings for Multi-Location Brands

Current Round Led by Vertical Venture Partners, with Participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital SOCi, Inc., the leader in social media and reputation management for multi-location brands, announced it closed a Series B funding round of $10.5 million. Led by Vertical Venture Partners--with participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital--this latest round will help continue to fuel SOCi’s exponential growth over the next few years. A 2018 Inc.…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

MeetEdgar Launches Auto-Variations to Automatically Write Social Media Posts

New Feature Makes Social Media Marketing Easier for Small Businesses MeetEdgar, a leading social media publishing application for small businesses and entrepreneurs, announced a new feature that automatically writes and publishes a variety of social media posts for their users' social media accounts at the push of a button. The application will leverage natural language processing to read content from a provided URL and pull out relevant, quote-worthy text to create social media posts. The release of the…

Frere Enterprises: The FTC’s Focus on Social Media Influencer Marketing Protects Consumers

Social media influencer marketing has become incredibly useful for brands looking to expand their online reach. It can also be a very lucrative business for people who have large social media followings. A problem arising from the increase in influencer marketing is that it's often not clear when influencers have been paid to share their endorsement of a brand's product. Many businesses/brands and influencers are still failing to comply despite numerous warnings from the Federal Trade Commission (FTC) on how to disclose a…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…