BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Lucid Celebrates 1 Year Anniversary of Democracy Fund + UCLA Nationscape Survey Project…

AI-driven mobile tool ensures public health and safety with virtual queue technology As stores reopen and consider strategies to minimize the risk of COVID-19 infections, the QLess line-management and customer experience platform has become an essential tool in upholding social distancing measures by eliminating the need for physical line-ups. QLess enables virtual check-ins through a dedicated online portal with real-time SMS updates about wait times and placements in line. By enabling mobile or home waiting, retailers…

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the line. The global plan to combat the spread of the virus is largely to enforce nationwide lockdowns and encourage people to stay at home. This forces users to adapt, and as they do, are potentially forming new long-term consumer habits. Understanding these changes, as a brand is fundamental in surviving such trying times. You know your business better than anyone, and…

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

Hi-Tek Media and Omni Veil Inc. in conjunction with iSIGN Media Solutions Inc., are pleased to announce plans to use the Omni Veil network, powered solely by iSIGN technology and hardware, to message social distancing reminders to the City of Las Vegas as COVID-19 restrictions are eased. While Las Vegas is eager to slowly start returning to normal, social distancing will be a major community issue.  Hi-Tek and Omni Veil are preparing to offer its existing vehicular and fixed location network to message reminders of…

Many people are homebound, due to the Coronavirus and can't get to the store. As a solution, LifeStyles In 360, a Florida-based tech company which originally created Virtual Reality shopping experiences for Whole Foods Market and The Coca-Cola Orlando Eye, will bring the in-store shopping experience to online users with home delivery. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis Unlike the…

Real World Graph Data Engine Provides Valuable Insights on Social Distancing Patterns at County and State Level for Public Agencies and Healthcare Organizations Unacast, an award-winning location data and analytics firm, launched the Social Distancing Scoreboard as the first component of its COVID-19 Toolkit. Unacast created this pro bono offering, powered by its Real World Graph data engine, to help public health experts, policy makers, academics, community leaders and businesses in retail and real estate gain accurate…

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

This year families won’t be able to meet with Santa in person to share their wish lists or ask if they are on the naughty or nice list, but they can text him at 844-YO-SANTA (844-967-2682), his toll-free text line. Santa has been texting from this phone number for the past five years with the help of Zipwhip, the inventors of landline-and toll-free texting. Kids and their families are invited to text in to the phone number in nearly any language, and they’ll get a personalized response from Santa. Santa has received…

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

New feature allows businesses to start selling online without a website, removing barriers of entry for sellers and simplifying the shopping experience for buyers PLANOLY, the industry-leading social marketing platform trusted by over five million users, introduces sellit. The new eCommerce solution helps small businesses and influencers turn social media followers into buyers without the need for a website. Anyone can easily set up a social storefront, displaying a shoppable version of their Instagram content and a…

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

Multi-faceted, free social media platform embraces technology, enabling Christians across the world to communicate, connect, socialize, and enjoy entertainment FaithSocial is announcing the launch of its robust social media platform that features multimedia content to connect the world's Christian community. Christians across the world can come together digitally to share their faith, hope and messages of encouragement. With the uncertainty of traditional places of worship, especially during the coronavirus pandemic,…

New capabilities to help prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe BriefCam, the industry’s leading provider of Video Content Analytics and VIDEO SYNOPSIS® solutions, today announced significant new capabilities to its product portfolio with v5.6.1 of its innovative and extensible video content analytics platform. The new capabilities will help to prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe. New features available in…

Floatthat is a unique online shopping platform that gives members and their social circles the opportunity to shop for everyday purchases – including HDTVs, smartphones, designer handbags, gaming systems – and win them at a fraction of their full retail value. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform The COVID-19 pandemic and the social distancing guidelines that have been formed around it have made it difficult for friends and family…

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…