AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso

LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business LG Electronics (LG) and Alphonso announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment of nearly USD 80 million, LG will become Alphonso’s largest investor with a controlling stake of more than 50 percent. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory…

FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide in-game rewards users were promised for completing advertising offers. As part of the proposed settlement, Tapjoy, Inc., is prohibited from misleading users about the rewards they can earn and must monitor its third-party advertiser partners to ensure they do what is necessary to enable…

GBK Collective Further Bolsters Advertising Effectiveness Expertise

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

Cliffside Malibu Launches “You are Not Your Addiction” TV Advertising Campaign

Fifteen years since inception and two years after the Woolsey fire, the iconic Malibu treatment center helps those struggling with addiction understand the value of perseverance Cliffside Malibu, a premier drug and alcohol treatment center in Southern California since 2005, announced today the launch of "You Are Not Your Addiction," a new television advertising campaign that supports the organization's commitment to holistic, evidence-based treatment. The ads focus on the complex, nuanced and highly personal stages of…

BBTV Launches New Mobile Game Offering with Fernanfloo

BBTV Holdings Inc, a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of mobile gaming app, “Fernanfloo Party”, in partnership with top Latin American content creator, Fernanfloo. Fernanfloo Party features Latin America’s top YouTuber, Fernanfloo. With 38.6M YouTube Subscribers and over 8.7B all-time YouTube Views, he’s the world’s #40 top YouTuber, ahead of Ellen, Rihanna, and Billie Eilish. BBTV's first game with Fernanfloo, The…

The TV2 Regions Uses Agillic to Deliver Personalized News

Personalization is on the rise. Also, when it comes to news consumption. In a crowded digital media landscape – where the media are competing for attention – relevance, and personalization can make all the difference. We are happy to announce that Agillic, together with its partner Dwarf, is helping the TV2 Regions procure a personalized news flow based on the individual user’s preferences. Agillic’s partner, Dwarf, has developed a brand-new infrastructure featuring a modern website and CMS for the TV2 Regions. Content…

deepdub Launches AI Platform to Revolutionize Global Entertainment Experiences at the Click of a Button

Israeli Startup exits stealth to provide the entertainment industry the ability to localize content into multiple languages at the click of a button deepdub is thrilled to announce the launch of their platform to extend and retain audience experiences for entertainment organizations and content providers. Powered by advanced AI and deep learning technology, deepdub provides the industry the ability to localize content into multiple languages at the click of a button. For decades, the entertainment industry has seen…

Oracle Exposes Largest CTV Ad Fraud Operation Ever

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The Un-Holding Company is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease. Empower will use the patented TV mapping technology behind…

OTT Data & CTV Measurement Insights Platform App Science Launches From Stealth

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be…

Samba TV Reports Strong Growth and Continued Momentum in 2020

Samba TV, the leading provider of global TV data and audience analytics, announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate. “Samba TV is on a mission to fundamentally transform the television viewing experience,” said Ashwin Navin, Co-founder…

Samba TV Adds TiVo to Partner Ecosystem as Part of Continued Investment in Broadening Reach, Representation, and Understanding of TV…

Samba TV, the global leader in television data and omniscreen measurement, announced that it has partnered with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, as part of its continued investment in broadening reach and representation of its dataset across millions of households globally. The integrated dataset can now precisely measure the impact of live and time-shifting linear TV usage on reach, frequency, and ad effectiveness. This partnership with TiVo…

Sony/ATV Promotes Sharon Boyse to SVP, International Operations and Society Relations

Sony/ATV Music Publishing announced it has promoted Sharon Boyse to Senior Vice President, International Operations and Society Relations. Sharon is based in the company's London office and reports to Sony/ATV President, International, Guy Henderson. In her new position, Sharon oversees affiliate administration operation teams throughout the company. Sharon's new role also enhances her international responsibilities – she is charged with collaborating with regional leaders, negotiating global deals, maintaining…

BBTV Provides Business Update Demonstrating Acceleration of High Margin Direct Advertising Sales

BBTV and NBA Sign New Content Management Agreement BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, shares insights to its accelerating growth from BBTV’s high-margin Plus Solutions, which include Direct Advertising Sales, SaaS/Content Management and Mobile Gaming Apps. Content Management / SaaS: BBTV signs new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

WIREWAX to Power Interactive Television on Chromecast with Google TV

WIREWAX, the global leader in interactive video, is accelerating the interactive and shoppable experiences on Chromecast with Google TV and other Android TV OS devices. Marketing Technology News: CallRail Receives $56 Million Funding With the launch of the new app INTERACTIVE, Powered by WIREWAX, viewers are invited to pause the video at any point with their existing TV remotes to instantly unlock a wealth of information, explore more and even buy what they see, leveraging the incredible library of the world's content…