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Prodly Speeds Adoption of Low Code Big Business Apps for 100 Enterprises

High-growth Startup co-Founded by SteelBrick Founder Max Rudman Raises $3.5 Million Prodly, which provides reference data management (RDM) solutions for Salesforce users and system integration partners, announced that in less than two years, it has powered more than 100 big brand customers—including Informatica, Nutanix, Johnson & Johnson, Finastra, Splunk, Tableau, and Verizon—to simplify and automate the arduous process of implementing and maintaining Salesforce applications. The company calls this new category…

MarTech Interview with Nadav Shoval, CEO at Spot.IM

"If you aren’t thinking about AI and how it will impact your business, you’re at risk of missing something big." Tell us about your role and journey into Technology. What inspired you to start at Spot.IM? As a baby, I was diagnosed with Kawasaki disease. I survived but was left with fairly severe, impaired small motor skills, which made something simple like holding a pencil extremely difficult. In hindsight, you can trace my starting Spot.IM back to this — I was taught to use a computer at a very young age in order to…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China

Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba will exclusively deliver Salesforce Enterprise CRM product suite in China. The distribution would cover mainland China, Hong Kong, Macau and Taiwan. Alibaba owned more than 40% of the total Cloud business in China. Globally, Alibaba is ranked fourth, and second in the APAC region. In their official announcement, Salesforce wrote -- "Together,…

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…

BMW Auto Dealers Ranked #1 for Responding to Website Customers Reports Pied Piper PSI

Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first BMW auto dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring,…

Kochava Expands In APAC Region

Appoints regional directors in Japan and South Korea Kochava Inc., the global provider of real-time data solutions and marketing intelligence, welcomed Makoto Katayanagi July 1, 2019 as Regional Sales Director of Kochava Japan based in Tokyo. His appointment opens the Japan office for Kochava in Tokyo, adding to the company's existing presence in the Asia-Pacific region with headquarters office in Beijing and the company's regional office in South Korea. Katayanagi brings a background in law and over 15 years of…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

SurveyMonkey Named Customer Satisfaction Leader in Enterprise Feedback Software Category by 2019 G2 Grid Report

SurveyMonkey, a leading global survey software company, announced that it leads in customer satisfaction for the Enterprise Feedback Management Software category in the 2019 G2 Grid Report. SurveyMonkey received a 96% satisfaction rating from enterprise customers in the latest report by G2, a review platform empowering business buying decisions by highlighting the voice of the customer. Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership The G2 Grid Report released rankings…

Chris Torres Writes First Ever Marketing Advice Book for the Tours and Activities Industry

Chris Torres, of the Tourism Marketing Agency, has written 'How to Turn your Online Lookers into Bookers': the first ever marketing book dedicated to tour & activities Chris Torres, founder and director of Scottish company the Tourism Marketing Agency, has recently written 'How to Turn your Online Lookers into Bookers': the first ever marketing book dedicated to helping tour and activity companies improve their website, their performance on Google, and their social media engagement. 'Lookers into Bookers' will be…

SEMI Teams with Cornell University to Accelerate Technology Development Using Machine Learning and AI

SEMI announced a research and development (R&D) project to speed technology progress and problem-solving in microelectronics manufacturing and across the supply chain by driving new efficiencies using machine learning (ML) and artificial intelligence (AI). Under an agreement with SEMI, Cornell University will optimize and accelerate two critical process steps – lithography and plasma etch. Supported through SEMI's R&D program with the U.S. Army Research Laboratory (ARL), the project aims to help accelerate the…

Taptica International Rebrand Reflects Video Advertising Leadership

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences

41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated…

Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Year

Aprimo, the leading provider of technology solutions for content, operations, and performance that enable  enterprises to optimize their brand experiences and the resources they use to deliver them, announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of the Microsoft Partner Network,…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking Platforms

Phonexa Stands Apart as an “All-In-One” Solution with Functionality for Call Tracking, Lead Distribution, and Email Marketing A new competitive intelligence report from leading research firm BIA Advisory Services has revealed similarities and notable differences in the key offerings of three different call tracking and analytics platforms.  The report, compiled by BIA Advisory Services and commissioned by Phonexa, provides marketers with an independent examination of these three major call tracking and analytics SaaS…