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Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

DataSelf Corp Releases DataSelf Cloud Analytics, a Cloud-Based Analytics Solution

DataSelf Corp, Leading Provider of Analytics and Business Intelligence (BI) Solutions for SMBs, Releases DataSelf Cloud Analytics DataSelf Corporation, the leading provider of analytics and business intelligence (BI) solutions for small to medium-sized businesses (SMB’s), announced the release of their new cloud-based solution: DataSelf Cloud Analytics. “I am thrilled to expand our products to include cloud-based BI and analytics software,” comments Joni Girardi, CEO of DataSelf Corp. “Offering a fully hosted…

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

Dropbox IPO: An Enlightened Friday For The US Tech Industry

At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO Since Snap Hit the Market Last year, we had predicted that Dropbox would be a fascinating IPO story of the tech industry. And then, it came true. The cloud storage and work collaboration company went public on Friday. Within hours, incubator YC saw a whopping 40 percent jump in Dropbox's expected share price. It was a delight to see Dropbox flashing at NASDAQ with the ticker symbol “DBX”. Dropbox is the first-ever…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

Interview with Luc Burgelman, CEO and Chairman, NGDATA

"Well-timed and relevant customer connections will reinforce customers’ trust in the brand and allow companies to optimize their customer engagement strategy."Tell us about your role and how you got here. What inspired you to start NGDATA? I have a deep background in artificial intelligence, large data processing and rule-based systems. Before NGDATA, I co-founded Porthus, which delivered cloud-based solutions, a company that IPO’d in 2006 and was acquired by Descartes Systems Group in 2010. At that time, I was EVP global…

Crunchbot Allows Users to Talk To and Get Answers from their Data Viz Apps

Startup CrunchBot.Ai Comes out of Stealth Mode for a BETA Release of Their Product Designed to Improve How Users Get Answers from Data Visualization Software Crunch Data, an Enterprise Information Management solution provider has spun off Crunchbot.ai, a product designed to help customers get more value from their data visualization software investments. Crunchbot, also known as AIDA (Artificially Intelligent Data Analyst), quickly culls massive amounts of information across multiple business analytics systems to render…

Mapbox Launches Global Reality-Grade AR Location Platform

Mapbox Builds Unique Location Experiences Leveraging Highly Customizable Open Source Buildings Blocks and Flexible Licensing of High-Quality Location Data As static 2D maps fade away with the bezels of mobile phones, the future interfaces for navigation and gaming exist in augmented reality. App developers need new frameworks and reality-grade location data to build the next generation of spatially-enabled augmented reality experiences. Mapbox AR is the first comprehensive toolkit combining AR rendering software with…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

TechBytes with Lomit Patel, Vice President, Growth, IMVU

Lomit Patel Vice President, Growth, IMVU Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Lomit Patel, VP, Growth,…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Kyvos Insights to Host Webinar on Best Practices for Implementing Self-Service

Attendees Will Learn About The Guiding Principles And Practices Empowering Some Of The World's Best-Known Companies To Drive Enterprise Wide Adoption Of Big Data Kyvos Insights, a big data analytics company, today announced that it will host a webinar "Implementing BI on Big Data Best Practices" on Wednesday, December 13, 2017 at 1 p.m. Eastern time/10 a.m. Pacific time. Drawing on examples from the many enterprises that rely on Kyvos, the webinar will show how new technologies and practices enable organizations to…

Openbridge Launches Premier ‘Data Marketplace’ for Integrations and Tools

Openbridge Released a New Marketplace with over 600 Data Integrations and Analytics Tools to Accelerate Insights Efforts. Openbridge, a leading provider of data pipeline solutions, introduced new data marketplace for integrations and tools that will accelerate the way companies harness data to deliver insights to decision-makers. The new Openbridge marketplace solves one of the biggest challenges companies face today - an increasingly diverse and complex data and tools ecosystem. As more companies attempt to create a…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…

Interview with Ron Corbisier, Chief Executive Officer – Relationship One

"I’m curious - I’ve always got to know how something works, why it works, how to make it better."On Marketing Technology MTS: Tell us about your role at Relationship One and how you got here. I’m co-founder and CEO at Relationship One. I’ve been in marketing for over 20 years now, both on the client side running marketing teams and the consultant side as part of large ad agencies as well co-owning an agency start-up. Like most marketers, I’m doing something completely different than planned. I originally started off…

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…