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Tableau Appoints Gerri Martin-Flickinger, Starbucks CTO, to Board of Directors

Gerri Martin-Flickinger, EVP and CTO of Starbucks, Will be Responsible for Leading an Innovative Team of Technologists at Tableau Software Tableau Software announced the appointment of Gerri Martin-Flickinger to its Board of Directors. Martin-Flickinger is Executive Vice President and Chief Technology Officer at Starbucks. She is responsible for leading an innovative team of technologists, focused on delivering technology that enables Starbucks to connect with customers around the globe. "We're delighted to welcome…

DataSelf Corp To Release Annual BI Survey Results at Tableau Conference 2017

Dataself Corp, Leading Provider Of Analytics And Business Intelligence (BI) Solutions For SMBs, To Release Annual BI Survey Results At Tableau Conference 2017. DataSelf Corporation, the leading provider of analytics and business intelligence (BI) solutions for small to medium-sized businesses (SMB’s), announced the release of the results of their annual BI survey at Tableau Conference 2017. DataSelf, the data connection people, have a question for thousands of attendees at the Tableau Conference: Where does the data come…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

Bravo! In Tough Times, Resolute PR Firms Stand their Ground

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More…

Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world's biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. The big updates are: Salesforce will acquire Vlocity for $1.13 Billion.  Vlocity is a three-time Forbes Cloud 100 winner and strategic Salesforce ISV. It currently delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. David Schmaier, CEO & Founder,…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

ThoughtSpot Hires First CFO and Significantly Grows Executive Team

Executives Hail from Technology Leaders like Apple, Cisco, Square and Established Data Players Like Tableau, Alteryx, DataRobot, and MongoDB to Support Company’s Continued Leadership in Analytics Market Coming off a year of record growth, search and AI-driven analytics leader ThoughtSpot is announcing a round of key executive appointments, including the company’s first CFO. The new hires follow a year in which ThoughtSpot raised $248M at a nearly $2B valuation, achieved a $100M run-rate, announced a new product version…

Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Dentsu Aegis Network Acquires E-Nor bolstering Cardinal Path

Acquisition by Dentsu Aegis Network forms largest Google Analytics 360 Sales & Service Partner Dentsu Aegis Network has acquired Santa Clara, Calif.-based E-Nor, a pioneer in the Google Analytics platform that has deployed and supported state-of-the-art analytics platforms for hundreds of clients. E-Nor will join Dentsu's marketing analytics consulting arm, Cardinal Path, creating a significant force around the Google marketing stack through expertise and licensing. Founded in 2003 as an analytics consultancy,…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CoreMedia, TGS, Bluebird, Jesta I.S. Inc., and Google Cloud. CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace CoreMedia announced it has launched CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across…

Jesta I.S. Inc. Announces the Launch of Its AI-Driven Advanced Analytics Platform

Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-driven algorithms to provide businesses with holistic insights on its customers across all channels. “Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud…