Merkle Launches Archie, a Scalable Marketing Analytics Solution

Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. “With Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Jen Underwood Joins Aible as VP of Product Management

Analytics Industry Expert Signs on with Aible to Empower Business People to Create AI that Yields Measurable Business Results Aible, the leader in real-world AI for business impact, announced the appointment of Jen Underwood as Vice President of Product Management. Underwood, a widely-respected analytics industry veteran, has spent more than two decades building analytics solutions. She is known for her role in helping revive Microsoft PowerBI, and re-launching the offering into a market leader. Most recently, she led…

Dremio’s Data Lake Engine Enables Breakthrough Speed for Analytics on Data Lake Storage

Dremio 4.0 Dramatically Improves Performance and Delivers a Self-Service Semantic Layer for Data in ADLS, S3, and Other Data Sources Dremio, the data lake engine company, announced the release of its Data Lake Engines for AWS, Azure, and Hybrid Cloud. This version of Dremio’s open source platform includes advanced columnar caching, predictive pipelining, and a new execution engine kernel delivering up to 70x increases in performance. “We process hundreds of thousands of transactions on a daily basis and produce insights…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Adobe Magento BI Launches New Features

Adobe launched news features to its popular Magento Business Intelligence (MBI) on September 12. MBI is a Cloud-based Data Management and Visualization platform aimed at improving e-commerce operations. The platform has evolved over a decade into a feature-loaded behemoth. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow With the new upgradations, it now provides integrated, simpler dashboards and reporting tools for merchants to analyze the data and improve businesses. Magento helps…

Award-winning Business and Industry Functionality Accelerated With Acumatica 2019 R2

Google G-suite joins Power BI and Tableau on the Acumatica Platform Acumatica, the world's fastest-growing cloud ERP company, announced the Acumatica 2019 R2 release, coming fast on the heels of its acquisition by EQT Partners and a new global alliance with IFS AB. Significant advances have been made across the Acumatica Cloud xRP Platform, further improvements added to Acumatica's award-winning business functionality, and new capabilities built into the specialized Acumatica Industry Editions. Acumatica 2019 R2 contains…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Ex BT Boss Gavin Patterson Joins Salesforce as Chairman for EMEA Region

Will Strengthen Salesforce’s Strategic Oversight The US software firm Salesforce has appointed the former boss of BT Group PLC, Gavin Patterson, to lead the company’s European operations. Patterson has been appointed as the Chairman of Salesforce in Europe, the Middle East, and Africa (EMEA). Marketing Technology News: Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement Patterson will spend a considerable amount of time at Salesforce to strengthen its strategic…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

FieldAware Names Jeff Locklear, PMP as Senior Vice President of Client Services

FieldAware announced that Jeff Locklear, PMP has been named Senior Vice President of Client Services.Jeff will oversee client-facing departments including Consulting, Education, Customer Success Management, and Support. "We are absolutely thrilled to have Jeff join the FieldAware family. With his NetSuite background, strong team-building skills and project management expertise, Jeff brings insight and depth that can only grow our relationships with customers, enrich our partnership with NetSuite and strengthen our team,"…

Trust, Innovation and Experiences are Powering Growth

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

DataSource Announces Multi-Year Agreement with Top Family Entertainment Center

DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services, announced that one of the fastest-growing family entertainment centers in America has entered into a multi-year contract with DataSource to automate and centralize their print and branded merchandise execution. The centers offer a variety of attractions including billiards, bowling, interactive and virtual arcade games, laser tag, mini-golf, karaoke, and other active entertainment options. Each location also includes a…

Zudy Named to Constellation ShortList for Enterprise Low-Code Tools and Platforms

Offerings for Leaders Transforming Business Models and Streamlining Operations Zudy announced it was named to the Constellation ShortList for Enterprise Low-Code Tools and Platforms in Q3 2019. The technology vendors and service providers included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. Zudy Named to Constellation ShortList for Enterprise Low-Code Tools and Platforms “Zudy continues to set the bar for advanced capabilities in Low Code / No…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

Webscale a Finalist for 2019 Best SaaS Product for E-Commerce Award

Company’s Product Leadership in Digital Commerce Recognized by International SaaS Awards Program Webscale, the Digital Cloud Company, is a finalist in the 2019 SaaS Awards Program in the Best SaaS Product for E-Commerce category. The SaaS Awards program is now in its fourth year of celebrating organizational successes and the software innovations that fuel them. Webscale has been recognized for its expertise in cloud automation and management, and the capabilities of its platform to make cloud services more manageable,…

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

FairWarning Appoints Technology Veteran Ed Holmes as Chief Executive Officer

FairWarning, a global privacy company providing solutions that protect data in electronic health records (EHRs), Salesforce and hundreds of other cloud-based applications, announced the appointment of Ed Holmes as Chief Executive Officer. Holmes is taking over from Interim CEO Patrick Marschall. Holmes was previously the CEO of Peoplenet, a leading provider of cloud software for the staffing industry, until its acquisition by Bullhorn in 2017, at which time Holmes became the SVP of Workforce & Revenue…

Blue Prism’s Digital Exchange (DX) Sees New Intelligent Automation Capabilities Added Weekly

AuraPortal, Clear Software and One Identity Latest Partners to Join Blue Prism's Ecosystem New intelligent automation capabilities get added to Blue Prism's Digital Exchange (DX) every week. AuraPortal, Clear Software and One Identity are the latest group of Blue Prism affiliate Technology Alliance Program (TAP) partners to make their capabilities accessible to all via the company's marketplace. Blue Prism's DX is an intelligent automation marketplace comprising of hundreds of applications accessible to customers,…