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PunchOut2Go Announces PunchOut2Go Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

PunchOut2Go’s customers can now benefit from extending their Salesforce Commerce Cloud store to connect with their customers using any eProcurement platform, such as SAP Ariba, Coupa, Jaggaer and many more in order to offer punchout catalog and B2B order automation capabilities PunchOut2Go announced it has launched PunchOut2Go Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to connect with their B2B buyers on eProcurement or enterprise resource planning platform in order to offer…

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We are both companies that put people and culture first. This was the common ground we found from day 1. Additionally, we both saw a unique opportunity to own the Digital Transformation market but we were coming at it from different ends of the spectrum. Rightpoint historically focused on front-office customer experience. Genpact historically focused on back-office Operational processes and…

PredictSpring Announces Modern POS for Salesforce Commerce Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud…

PredictSpring’s customers can now benefit from a personalized in-store experience with Clienteling, Endless Aisle and POS PredictSpring announced it has launched Modern POS for Salesforce Commerce Cloud on Salesforce AppExchange, empowering store associates to connect with their customers in entirely new ways. PredictSpring, a leader in Modern POS, develops mobile-first technology solutions for retailers and brands who want to modernize their POS and clienteling across all channels. Marketing Technology News: Tableau…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

OpenText Delivers a Flexible Path to the Cloud, Enhanced Security and Compliance and Visibility into Supply Chain Risk

New Release Responds to Enterprise and Government Demands with Updates to Market-Leading EIM Portfolio OpenText, a global leader in Enterprise Information Management (EIM), announced its latest technology update, with innovations across its entire portfolio. This release further improves the capture, governance, exchange and use of information to drive productivity, growth and a lasting competitive advantage. "OpenText builds the world's most impressive and compelling EIM platform, designed to help companies gain the…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

TimeXtender and Affirma Form New Partnership to Provide Discovery Hub® Across the United States

With an ever-growing number of companies around the world needing to build out their data estate on the Microsoft platform to get to data insights faster, TimeXtender has announced a new partnership with Affirma, a Bellevue Washington-based technology services company with a 17-year history of success with Microsoft and Salesforce applications as well as custom development. This agreement with TimeXtender, a recognized global software company enabling instant access to any type of data in the organization to support…

Coveo Raises $227 Million Investment Round Led by OMERS

New Funding Will Enable AI Saas Solutions Leader to Help More Companies Deliver the World-Class Digital Experiences That Tech Giants Have Made the New Normal Coveo, a recognized industry leader in AI SaaS enterprise solutions, has secured a further $227 million in funding. The investment was led by OMERS Growth Equity based in Toronto, New York, and London, with participation from existing investors and other financial institutions including Evergreen Coast Capital, FSTQ, and IQ. New funding will…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

Merkle Launches Archie, a Scalable Marketing Analytics Solution

Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. “With Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Jen Underwood Joins Aible as VP of Product Management

Analytics Industry Expert Signs on with Aible to Empower Business People to Create AI that Yields Measurable Business Results Aible, the leader in real-world AI for business impact, announced the appointment of Jen Underwood as Vice President of Product Management. Underwood, a widely-respected analytics industry veteran, has spent more than two decades building analytics solutions. She is known for her role in helping revive Microsoft PowerBI, and re-launching the offering into a market leader. Most recently, she led…

Dremio’s Data Lake Engine Enables Breakthrough Speed for Analytics on Data Lake Storage

Dremio 4.0 Dramatically Improves Performance and Delivers a Self-Service Semantic Layer for Data in ADLS, S3, and Other Data Sources Dremio, the data lake engine company, announced the release of its Data Lake Engines for AWS, Azure, and Hybrid Cloud. This version of Dremio’s open source platform includes advanced columnar caching, predictive pipelining, and a new execution engine kernel delivering up to 70x increases in performance. “We process hundreds of thousands of transactions on a daily basis and produce insights…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Adobe Magento BI Launches New Features

Adobe launched news features to its popular Magento Business Intelligence (MBI) on September 12. MBI is a Cloud-based Data Management and Visualization platform aimed at improving e-commerce operations. The platform has evolved over a decade into a feature-loaded behemoth. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow With the new upgradations, it now provides integrated, simpler dashboards and reporting tools for merchants to analyze the data and improve businesses. Magento helps…

Award-winning Business and Industry Functionality Accelerated With Acumatica 2019 R2

Google G-suite joins Power BI and Tableau on the Acumatica Platform Acumatica, the world's fastest-growing cloud ERP company, announced the Acumatica 2019 R2 release, coming fast on the heels of its acquisition by EQT Partners and a new global alliance with IFS AB. Significant advances have been made across the Acumatica Cloud xRP Platform, further improvements added to Acumatica's award-winning business functionality, and new capabilities built into the specialized Acumatica Industry Editions. Acumatica 2019 R2 contains…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Ex BT Boss Gavin Patterson Joins Salesforce as Chairman for EMEA Region

Will Strengthen Salesforce’s Strategic Oversight The US software firm Salesforce has appointed the former boss of BT Group PLC, Gavin Patterson, to lead the company’s European operations. Patterson has been appointed as the Chairman of Salesforce in Europe, the Middle East, and Africa (EMEA). Marketing Technology News: Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement Patterson will spend a considerable amount of time at Salesforce to strengthen its strategic…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…