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Zee Jay Digital and Allocadia Form Strategic Partnership

Joint team will enable marketers to enhance performance management capabilities Zee Jay Digital announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and maximize business impact. Zee Jay Digital, a marketing transformation consultancy, will provide services and support for U.S. and global enterprises implementing Allocadia to more effectively…

Reflektion Honored in 2019 MarTech Breakthrough Awards Program

Prestigious “Best E-Commerce Web Platform” Award Recognizes Reflektion for Standout Marketing and eCommerce Personalization Technology Reflektion, the world’s leading AI-powered personalization platform for the retail industry, announced that the Reflektion Customer Engagement Platform has been selected as the winner of the “Best E-Commerce Web Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…

AT&T Invests Nearly $350 Million Over 3-Year Period to Boost Local Networks in Greater Boston

At AT&T, we've invested nearly $350 Million in our Boston, Cambridge, and Quincy area wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've also improved critical services that support Public Safety and first responders using the FirstNet communications platform. This investment has helped AT&T become the fastest LTE wireless network in the Boston area, and the nation, according to the second quarter 2019…

New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US…

Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video on Demand in Quality Global streaming media intelligence leader Conviva released the Q2'19 edition of its State of the Streaming TV Industry report, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The 12-page Conviva report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce

iAamLife Enables Users to Quickly Create an Online Store, Sell Products, and Monetize Their Social Media Following iAmLife, a social platform that gives influencers and creators a single resource to promote themselves, their products and their videos, announced the launch of their platform of the same name, developed to be the next stepping stone in social media's evolution. The platform was designed to help merchants of all sizes quickly create an eCommerce store, seamlessly marrying the interactivity of social media…

Advantages of Email Marketing for Innovative Businesses

Software Company Announces Their Exclusive VDA Technology Ozzie Areu announced his acquisition of Endavo Media and Communications Inc., an innovative Atlanta-based OTT video distribution software company, with immediate plans to develop multiple groundbreaking initiatives together in the areas of content development and distribution. Areu Bros. Studios Founder & CEO Ozzie Areu (on Left); Endavo CEO Paul Hamm (on Right) Endavo has been developing the platform that empowers OTT and…

Keen Launches Solution to Value Non-Sales Marketing Metrics

Keen’s New “Non-Sales Response” Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics Keen Decision Systems launched a new product as part of its award-winning, predictive marketing analytics platform known as “Non-Sales Response.” The solution enables marketers to optimize their plans and budgets against traditional metrics as awareness, impressions, web visits and brand health. #Marketer: Do you measure awareness, brand health or similar non-revenue metrics? Learn how Keen's new NSR product…

Signifyd Launches Seamless SCA to Provide Customer-First PSD2 Solution

New Ecommerce Payments Regulations Take Effect across Europe on Sept. 14 Signifyd launched Signifyd Seamless SCA, a pioneering set of modern secure payment services that meets the requirements of the PSD2 regulation and allows retailers to optimize revenue while providing their customers with friction-free buying experiences that cultivate return shoppers and build customer lifetime value. Signifyd launched Signifyd Seamless SCA, a pioneering set of modern secure payment services that meets the requirements of the PSD2…

IDnow Grows With “AutoIdent” and Opens Up New Markets and Industries

IDnow, an Online-Verification Provider Is Launching the AI-Based Solution Autoident in International Markets, Thus Offering a Safe and Fast Verification Method to a Wide Range of Customers All over the World IDnow, a leading provider of solutions in 'identity verification as a service', boasts more than 250 customers. Among them are such widely recognised companies as N26, Commerzbank and UBS. Now, IDnow is expanding operations with AutoIdent, a fully automated solution for easy online identification based on artificial…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Payscout and UnionPay Announce Partnership on Global Ecommerce with Instant Onboarding

With Payscout's Direct Connection to Unionpay International, Global Merchants Can Now Leverage Instant Onboarding to Offer Unionpay Acceptance via the Secureplus Network, Uniquely Enabling Credit and Debit Transactions in a Single Solution Payscout and UnionPay International announced that Payscout is a Principal Member and Global Acquirer of UnionPay International, the world's largest bankcard association in terms of card issuance, with over 7.5 billion cards issued globally. "UnionPay is committed to providing…

Prodly Speeds Adoption of Low Code Big Business Apps for 100 Enterprises

High-growth Startup co-Founded by SteelBrick Founder Max Rudman Raises $3.5 Million Prodly, which provides reference data management (RDM) solutions for Salesforce users and system integration partners, announced that in less than two years, it has powered more than 100 big brand customers—including Informatica, Nutanix, Johnson & Johnson, Finastra, Splunk, Tableau, and Verizon—to simplify and automate the arduous process of implementing and maintaining Salesforce applications. The company calls this new category…

MarTech Interview with Nadav Shoval, CEO at Spot.IM

"If you aren’t thinking about AI and how it will impact your business, you’re at risk of missing something big." Tell us about your role and journey into Technology. What inspired you to start at Spot.IM? As a baby, I was diagnosed with Kawasaki disease. I survived but was left with fairly severe, impaired small motor skills, which made something simple like holding a pencil extremely difficult. In hindsight, you can trace my starting Spot.IM back to this — I was taught to use a computer at a very young age in order to…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China

Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba will exclusively deliver Salesforce Enterprise CRM product suite in China. The distribution would cover mainland China, Hong Kong, Macau and Taiwan. Alibaba owned more than 40% of the total Cloud business in China. Globally, Alibaba is ranked fourth, and second in the APAC region. In their official announcement, Salesforce wrote -- "Together,…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…