Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a…
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Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with…
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Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to…
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Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission…
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"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to digital monetization." Tell us about your role and journey…
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Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’…
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Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms -- has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist. David’s primary mission is to…
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José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms -- has appointed…
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Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s…
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Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020…
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The scheme Buy Now, Pay Later (BNPL) helps consumers to immediately bring the product home with them and schedule repayments for it later. Since BNPL services benefit consumers, it enhances the need for immediate fulfillment, especially…
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Xevant Is Excited to Announce the Launch of X3, an Elevated, Advanced, and All-Encompassing Analytic System That Will Deliver Enhanced Functionality, Improved Performance, and Increased Speed When Working Within the Xevant Performance…
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Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and…
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New Index Provides Insights and Creates a Model to Help Consumers Better Understand and Prioritize Benefits Investments  Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced the release…
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 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority…
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Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the…
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Corent Technology, a leader in cloud migration, modernization and SaaSification technologies, has announced a collaboration with MapR Technologies, Inc., provider of the industry’s next generation data platform for AI and Analytics, aimed…
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The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local…
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Fashion Retailers Must Find a Way to Convince ‘Impatient’ Mobile Visitors to Make Purchases in 30% Less Time per Visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with…
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Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able…
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