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Essential Technology for Remote Workers During the COVID-19 Pandemic

The COVID-19 outbreak has forced millions of workers around the globe, across different industries, to work from home. Companies like Amazon, Facebook, and Google have all asked employees to work remotely for the foreseeable future, in attempts to curb infection rates. Smaller companies have also followed suit, as most countries order employees from non-essential businesses to stay home. While before the outbreak, remote work was considered a perk, the virus has now made it a daily routine. A large-scale experiment has…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Media Central Corporation, Conviva, JSA, Booyah Advertising, Infogroup, and Mediavine. MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration Media Central Corporation Inc. announced impressive revenue growth from the launch of its programmatic advertising initiative across its wholly owned properties NOW…

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

DATAVERSITY and OCTOPAI Survey Reveals 86% of Business Technology Professionals are Frustrated by the Amount of Time Spent Manually Mapping…

Octopai, a leader in metadata management automation for BI & Analytics, announces today that a recent survey conducted with Dataversity reveals that 86% of business technology professionals are frustrated with their current metadata management tools and the amount of time they spend on manual data mapping to deliver results to the business.. The majority (66%) of respondents stated that it takes them days and weeks to find the source of an error in a report and to conduct impact analysis ahead of making a change to a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management). MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool Leading media consultancy MightyHive …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

SmartBug Media Strengthens Executive Team By Adding Senior Talent in Operations, Finance, and Technology Integration

Top-Rated Digital Agency Adds Industry Veterans As It Scales Core Business and Introduces New Lines of Service SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has added three key positions to its executive team. Troy Scarlott joins SmartBug® as Chief Operating Officer, Mark Diment joins the team as…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

Nemesysco Wins 2020 People’s Choice Award From Speech Technology Magazine

Company's Layered Voice Analysis Technology for genuine emotion detection voted as this year's favorite speech analytics solution Nemesysco, a leading provider of voice analytics technologies and solutions for genuine emotion detection, announced that the company has won the 2020 People's Choice Award from Speech Technology Magazine, the leading global source of news and analysis on the speech technology industry. The 2020 People's Choice Awards recognize this year's favorite speech tools and platforms according to a…

Fjorge and B2B Ecommerce Platform Znode Announce New Technology Partnership

New partnership will empower customers with B2B ecommerce and technological expertise Fjorge has announced a new technology partnership with Znode, an enterprise B2B ecommerce platform, to provide Znode customers with technological expertise. Fjorge is a full-service custom software development firm. Znode is an enterprise B2B ecommerce platform used by leading manufacturers and distributors. Marketing Technology News: Behavox Announces Key Leadership Posts “We are thrilled to partner with Znode,” says Joe Barsness,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New Advertising Partnership Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

RavenCSI Is Giving Their ‘Real-Time Feedback’ Technology to Companies Impacted by the Economic Downturn

RavenCSI Customer Service Intelligence, announced today they are giving free use of their survey platform’s “Pro” plan for the balance of 2020 for the first 10,000 new accounts. The purpose is to assist companies whose business models have been drastically altered due to the COVID-19 quarantine. Survey templates included with the now free “Pro” plan include pre-written questionnaires that proprietors can send electronically to gain valuable, real-time insight, from their customers, employees and vendors RavenCSI Customer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Popular ServiceNow Technology Partner to Showcase Leading Voice Platform for Customer Service, IT, and Employee Workflows

3CLogic to reveal latest Cloud Call Center and CTI Solution during Knowledge 2020 Digital Experience 3CLogic, a leading provider of cloud contact center solutions, announced its Select-level sponsorship for ServiceNow’s Knowledge 2020 Digital Experience event. The annual conference, recently converted to a five-week digital format due to COVID19, is considered one of the largest gatherings of professionals focused on digital transformation and delivering great customer and employee experiences. Marketing Technology…

Kenshoo Achieves Advanced Technology Partner Status in the Amazon Web Services Partner Network, Enables Some of the World’s Fastest…

Kenshoo leverages the power of Amazon Web Services to build customizable marketer microservices Kenshoo, a global leader in marketing technology, announced it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN) after significant adoption of its cloud storage solution and application architecture. Together, these technologies provide Kenshoo the resources necessary to build tools for marketers seeking to rapidly test and optimize across the digital spectrum, even as…