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Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better understand the attributes and insights of a location data set. The Clear View Data Pledge is a promise by Unacast that its data is accurately described, aggregated from trusted sources, free of the issues plaguing the location data space, and that the company will continually improve and update vetting processes to maintain these standards. These persistent problems include…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

Forbes Names Hootsuite Among ‘Best and Brightest’ Private Cloud Companies in Cloud 100

Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at 80% of the Fortune 1000, has been recognized by Forbes as one of the top private cloud companies in its Cloud 100. This is the second year in a row that Hootsuite has appeared on the list. “We are incredibly honored and humbled to again be included in the Forbes Cloud 100,” said Ryan Holmes, CEO of Hootsuite. “It is a privilege to lead Hootsuite’s high performing team in driving industry innovation to help our…

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content from Anywhere

SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand. The app addresses the needs of today’s business environment, which requires workers to be constantly connected. Also Read: Optimizely Introduces Adaptive Audiences To Personalize Digital…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Mel Edwards Named Wunderman’s Global CEO

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman's strengths as a leading digital agency and trusted partner for brands looking to become future ready. She will also uphold Wunderman's strong culture and pursue its vision of Creatively Driven. Data…

Vonage’s Nexmo Connect Partner Program Launches with over 100 Partners Ready to Build Innovative Solutions for Enterprise Customers

Program Enables Partners to Take Advantage of $18 Billion CPaaS Market Opportunity Vonage (NYSE : VG ), a business cloud communications leader, today announced the Nexmo Connect Partner Program (Nexmo Connect), the cornerstone for a community-based, collaborative ecosystem of Nexmo partners. Vonage built Nexmo Connect in order to better meet the needs of enterprises that require complete solutions customized to their unique requirements. Already more than 100 partners strong, Nexmo Connect is designed to help Nexmo…

Adobe Announces Innovations in Video Suite at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide faster production rates, and seamless workflows, among many other features to enable video creators to bring their ideas to life. Adobe announced the salient features of their latest Creative Cloud Release- Adobe Sensei-powered animation Intelligent audio cleanup tools Selective color grading Advanced data-driven motion graphics templates End-to-end VR 180…

Bitsclub Vision Program Enters Strategic Partnership With Contentos to Create Decentralized Global Content Ecosystem

The Bitsclub Vision Program (BVP), a project birthed by collaboration between Bitsclub and a variety of renownedentrepreneurs and businesses, and Contentos (COS), a decentralized global content ecosystem, announced a plan for strategic cooperation (BVP-COS) on September 6th. COS is now BVP's first project, and BVP will provide a full range of technological, asset, and media support to the Contentos team. Bitsclub Vision Program (BVP) and Contentos (COS) have joined forces…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

DocuSign Drives Innovation in Fall ’18 Release

New capabilities include Responsive Signing, Smart Sections, mobile document scanning, Intelligent Insights, and Ethereum blockchain integration As part of its continued commitment to help organizations connect and automate how they prepare, sign, act-on, and manage agreements, DocuSign announced the general availability of its Fall '18 Release, showcasing innovation enhancements across the board. The DocuSign Fall '18 Release includes updates to the company's eSignature solution and its broader System of Agreement…

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly crucial since they’re a generation of consumers coming into their own during an observable time in an observable place. There are 20 million U.S. college students with $44 billion in estimated buying power, so they’re an important demographic for brands to reach. These five truths are the bedrock of any effective college marketing strategy……

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…

Radius Launches Radius Unify to Become First Enterprise B2B Customer Data

Platform New Platform in $1B Market Brings 360-Degree View of Every Possible Customer Radius​,the leader in connecting B2B data and intelligence, today announced the launch of ​Radius Unify​,the first-ever enterprise B2B customer data platform (CDP) that is powered by the largest, most accurate B2B data source – The Network of Record . With Radius Unify, B2B enterprises now have access to a single, 360-degree view of each prospective customer and the full market so they can streamline their pipeline, transform their data…

Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery

This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop solution for video content distribution that is tailored for every demographic location. ODMedia's video localization and delivery attributes will integrate with Ooyals's video monetization capabilities. Content owners will benefit the most through this partnership as they can now distribute their content globally generating more revenues. The combined force of ODMedia’s…