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Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before

The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, a leading provider of first-person location data and Gold level member of Oracle PartnerNetwork (OPN), announced an integration with Oracle Responsys, a leading B2C, real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of place. Complementing Oracle's focus on connected data to connected experiences, Bluedot provides a 20X…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

Asia-Pacific’s Leading Marketing Technology Platform Flaunter Set to Shake up the US PR Industry

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…

Twenty Over Ten Partners with Redtail Technology to Enhance Customer Relations and Digital Marketing Processes for Financial Advisors

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Bringing “Smart Content” Solutions To The Staffing Industry: Mamu Media Merges with Haley Marketing Group

Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a marketing firm specializing in branded content for the staffing industry, has merged its operations with them. Going forward, Mamu Media will operate as a division of Haley Marketing, with a mission to develop "Smart Content" that enables staffing companies to become more connected with employers and job seekers. Marketing…

Organizations That Have Not Already Transitioned to Revenue Marketing Practices May Not Catch Up – Don’t Be Left Behind

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

SheerID Expands Identity Marketing Platform with Worldwide Employment Verification

Company also announces the addition of global Age Verification for young adults and seniors, enabling brands to identify and acquire hundreds of consumer tribes around the world SheerID, the identity marketing platform used by hundreds of leading brands, launched Employment Verification today in 191 countries, enabling brands, for the first time, to instantly identify and acquire new customers through corporate partner discounts worldwide. Now brands can confidently and securely identify and reward employees of partner…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Referral Marketing Platform Talkable Reports on eCommerce Trends of 2020

Talkable defines personalization and privacy as primary trends that influence the current situation on the US eCommerce market Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. The trends focus heavily on personalization and privacy, as well as the shift from traditional ad platforms to more interactive and personalized formats. The list includes the most prevalent ideas defined by leading industry marketers, analytics, and demonstrated by…

OneTouchPoint Adds Digital Marketing Services to Strengthen End-to-End Solution With Bluewater Acquisition

OneTouchPoint's acquisition of Bluewater adds a suite of digital marketing capabilities, amping up its ability to elevate brands, increase margins, and speed time-to-market with centralized management of customer engagement programs and brand materials in the franchise and multi-unit industries OneTouchPoint, a leading managed marketing services company, has purchased Bluewater, a digital marketing services agency headquartered in Bloomington, Minn., accelerating its ability to offer seamless, online and offline brand and…