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2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Kerry Sanders Joins Craft In New Role As Global Head Of Business Development

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

Tenovos Appoints Tech Industry Veteran D. Scott Bowen as CEO

Tenovos, the pioneer in content intelligence for the Global Marketing Supply ChainTM(GMSC), today announced the appointment of D. Scott Bowen as Chief Executive Officer. Bowen, a founding strategic advisor to the company and one of the founding fathers of Digital Asset Management (DAM), brings over two decades of business leadership experience across the digital media, marketing, data analytics and cloud services markets. At Tenovos, Scott will apply his breadth of experience toward driving revenue growth, expanding…

Confirmit Reveals the CX Slump; Differentiates Between CX Leaders and Laggards

The gap between CX Leaders and Laggards is widening according to the newly published State of Customer Experience 2019 report. In one of the largest global surveys of its kind, over 800 CX professionals from around the world were surveyed by Confirmit. The number of CX Leaders – programs who are receiving significantly increased investment as a result of delivering financial, cultural, and operational value – has declined. Other markers have dropped back to 2017 levels. The 2018 survey urged CX professionals to focus on…

Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

Demand Spring Launches Marketing Unplugged

Podcast Looks at the People and Personalities Behind Great Marketing Revenue Marketing consultancy Demand Spring launched Marketing Unplugged, a new podcast that goes behind the scenes and delves into the personalities and stories behind great B2B marketers. Co-hosted by Demand Spring’s Founder and President Mark Emond, and Content Director Karen Morad, Marketing Unplugged will do a deep dive with guests into what inspires them, and how they channel their ideas to help their organizations, and themselves, stand taller.…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

aqfer Launches Next-Generation SI-Ready Marketing Data Lake

Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness aqfer, the leading SaaS provider supporting a data-centric marketing architecture, announced the launch of its next generation marketing data lake platform. The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for…

Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform

Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management Tipalti, the leading payables automation solution, announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides partner management, deterministic Anti-Fraud tools, and automated optimization for marketers. The partnership provides Everflow customers with complete performance tracking, analytics, and global payouts in a single dashboard for a seamless user experience. Through the…

PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy. PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

Jifflenow Unveils Briefing Center Software That Drives More Customer Engagements

Easily Schedule, Manage and Analyze all your B2B Meetings With Customizable, Cloud-Based Meeting Automation Platform (MAP) for EBCs and Events Jifflenow, the world’s number one Meeting Automation Platform (MAP), announces Jifflenow Briefing Centers Software offering an intuitive user experience and customizable workflows. Many briefing professionals are challenged by using a manual process based on spreadsheets and emails. Jifflenow Briefing Centers software breaks down these challenges by supporting briefing workflows to…

ATTOM Data Solutions CEO Rob Barber Honored As Gold Stevie Award Winner In 2019 American Business Awards

Barber Recognized for His Contributions in Tech Innovation over the past Year, Including Leading ATTOM to Became One of the First Property Data Providers to Offer Data-As-A-Service ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), announced its CEO Rob Barber was named the winner of a Gold Stevie Award in the Tech Innovator of the Year category in The 17th Annual American Business Awards. More than 3,800 nominations from organizations…

Introducing MHz Curationist – Framing the World We Share

A Global Community for the Open Exchange and Celebration of the Human Story An emerging world of possibility is now accessible via the launch of the creative publishing ecosystem called "Curationist." Sitting at the intersection of culture and technology, MHz Curationist is a platform for collecting and sharing cultural materials from the Creative Commons and Public Domain, established by the non-profit organization MHz Foundation. Curationist has been designed to transform the way people use their time online, share…

Avatria Adds Magento Integration to Avatria Convert

Flagship Conversion Optimization Platform to Work Seamlessly with Popular e-Commerce Software Avatria, a digital commerce firm and developer of innovative e-commerce solutions, announced that its flagship platform Avatria Convert  now seamlessly integrates with Magento. Recently launched, Avatria Convert helps online retailers increase their e-commerce conversion rates, adding intelligence to category pages in order to help customers find what they need. Magento users can now onboard Avatria Convert at the click of a…

Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes

Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B…