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Glassbox Distances Competitors by Patenting Its Technology for Recording Web Sessions

Glassbox, the leading enterprise Digital Customer Management solution provider, announced that a patent for its technology to record web sessions has been approved by the US Patent and Trademark Office (USPTO). The patent for “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session…

HUBX, The World’s First Anonymous B2B Marketplace Platform, Surpasses $200 Million in Revenue in First Year, Hires Industry Veteran as…

HUBX, the first anonymous B2B marketplace platform disrupting and democratizing the trillion dollar secondary distribution industry, announced it has closed out the company's first year with $216 million in revenue. HUBX, which was bootstrapped and founded without outside capital, began to make a profit within months of the company's launch and acquired customers in 100+ countries. Derek Wall, former founder and CEO at a Rakuten subsidiary, took his decades of technology and business experience to found HUBX, an anonymous…

RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that puts Fortune 500 marketers in control of digital advertising experiences, announced the results of their second survey revealing the behavior and sentiment of over 1000 consumers on digital advertising and online shopping. Of note: older respondents are quickly shifting their behavior in purchasing more items online – an increase of 38%, while younger respondents are paying more attention…

Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud

Acquia, the open source digital experience company, announced that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

Dynata Expands Access to Global Audiences Through Data Partnership with Eyeota

Marketers Can Now Leverage High-Quality First-Party Consumer and B2B Data from Dynata to Create Accurately Targeted Global Audiences for Sought-After Segments Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata's reliable first-party data for coordinated global marketing campaigns, using seed and look-alike…

Edison Partners Growth Index Reveals 7 Traits of Fast-Growth Tech Companies

Fast Growers Spend More and Hire Faster, with a Disciplined Approach Across the Organization That Sets Them Apart Edison Partners, a leading growth equity investment firm, announced the results of its fifth Edison Partners Growth Index. The report, a study of the firm’s portfolio of growth-stage technology companies, finds that fast growers—or companies with 30 percent or more annual growth—share seven key characteristics associated with their growth. “While focused investment in sales and marketing continues to be the…

Outdated Technology Preventing Banks from Investing in Disruptive Technologies, According to Fenergo Survey

Fenergo, the leading provider of digital Client Lifecycle Management (CLM) software solutions for financial institutions, revealed that 20% of C-suite executives in banks say that the maturity of their technology infrastructures is preventing them from investing in new, disruptive technologies including big data analytics and Artificial Intelligence (AI) to improve CLM. 67% are not currently partnered with a fintech/regtech provider to improve operational efficiencies and just 40% of respondents have integrated with an…

SAP Partners With Ecosystem to Guide Customers to the Cloud

SAP SE announced project "Embrace," a collaboration program with Microsoft Azure, Amazon Web Services (AWS) and Google Cloud as well as global strategic service partners (GSSPs). "Embrace" puts the customer's move to SAP S/4HANA in the cloud in the language and context of their primary industry, by recommending the platform, software, services and infrastructure from SAP as well as their preferred hyperscaler and preferred service partner. The move to SAP S/4HANA in the cloud is planned to come in the form of…

Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck

The Acquisition Means Medallia Will Address the Full Spectrum of B2C and B2B Customer Experience Management Medallia, Inc., the global leader in customer experience management, announced its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia's leadership in B2B customer experience management. Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on…

Sean Bair’s ZooWho App Is Like a CRM for Your Personal Life

This Relationship-Nurturing App Will Help You Be a Better Friend Client-facing professionals often use a customer relationship management tool (or CRM) to prioritize and maintain their business relationships. Entrepreneur Sean Bair saw the effectiveness of this system and realized how important it could be when applied to personal relationships, especially in today's social media fatigued world. That's why he decided to create ZooWho. ZooWho is an app that helps users manage their personal relationships by recording…

New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First

Businesses Are Failing Because Their Organizations Aren't Set up for Collaboration - yet Two-Thirds of Global Businesses Are Worried About Being Digitally Disrupted by Competitors New research reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) of respondents said customer centricity isn't focused on enough in their organization, despite the rhetoric. This is according to a global research report from…

Constant Contact Releases Top Tips from Successful Small Businesses

Celebrates National Small Business Week by Sharing Marketing Advice from All Star Customers In celebration of National Small Business Week, Constant Contact, an Endurance International Group company and leader in small business marketing solutions, asked its All-Star customers to share their best marketing advice with fellow small business owners. Tips, collected through a survey of Constant Contact's most successful customers, indicated that knowing your customer, being consistent in customer communications and asking…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. “We are excited to once again recognize…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…