Content marketing is a critical stage in your company’s advertising approach. In order to connect with your target audience, you …
Interview with Steve Wadsworth, President and CEO, Tapjoy
"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the …
Startup SaaS Company Helps Businesses Retain Clients
Customer Success Software Platform for Companies of All Shapes and Sizes Kilterly, LLC, a startup SaaS company, announced the launch …
Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative
Seasoned Advertising Leader Joins San Francisco-Based Mobile Advertising Firm to Accelerate Creative Strategy for Clients Aki Technologies, the moment marketing …
Identity Verification May Reduce Cost of Compliance by up to 70% for Digital Lenders
Autonomous Next Whitepaper Finds Lenders Deploying AI-Powered Identity Verification Could Reduce Know Your Customer and Anti-Money Laundering Costs by up …
Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps
Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, …
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
CMO Council Study: GDPR Breaks Group of Marketing Teams into Leaders and Laggards
Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR …
Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News
Say it all with a video. Yes, that’s what Vidyard has done to the video marketing ecosystem in 2018. With …
Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution
Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of …
Intercom Makes Business Messaging Personal with Interactive Video Bots
Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales …
Now, Google Is Your Most-Reliable Holiday Planner
How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our …
MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners
Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top …
MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience
Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If …
Searching for a CMS: A Guide to Pick the Right Platform for Any Project
In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business …
Content Experience Platform Provider Tiled Raises $1.5 Million
Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing …
video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018
video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is …
ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards
Platform Simplifies Online Marketing of Experts Through Multimedia Focused Profile Design and Cloud-Based Global Directory Accessed by Newsrooms Worldwide ExpertFile …
Interview with Andy Coghlan, Head of MarTech, Wipro Digital
"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up." Tell us …
BuzzBoard Announces Category Insights to Help Understand Customers Better
Category Insights and Coverage For More Than 700 Business Categories for the US BuzzBoard Inc, a pioneer in cloud services …