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7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

Startup SaaS Company Helps Businesses Retain Clients

Customer Success Software Platform for Companies of All Shapes and Sizes Kilterly, LLC, a startup SaaS company, announced the launch of their new customer success software. Kiltery is a customer success platform designed to take disparate data and calculate a customer health score based on usage, ticketing software, Net Promoter Scores and more. The platform offers a robust proprietary survey module to gather important data from clients and automated campaigns to help onboard customers and nurture those ongoing…

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Seasoned Advertising Leader Joins San Francisco-Based Mobile Advertising Firm to Accelerate Creative Strategy for Clients Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape  mobile campaigns that deliver the optimal creative, message and ad format during…

Identity Verification May Reduce Cost of Compliance by up to 70% for Digital Lenders

Autonomous Next Whitepaper Finds Lenders Deploying AI-Powered Identity Verification Could Reduce Know Your Customer and Anti-Money Laundering Costs by up to 70%, and Improve Speed by 80% A whitepaper released by Mitek, authored by Fintech research practice Autonomous NEXT found that the opportunity is ripe for digital lenders to grow – if they continue to invest in digitisation. The whitepaper, entitled ‘European Digital Lenders: How operating efficiency is helping digital lenders attack a $150 billion annual…

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, the global leader in digital risk management, released its 2018 Black Friday E-commerce Blacklist, a cyber research study analyzing the results of keyword queries of their Global Blacklist and mobile app database for the most trafficked e-commerce brands of the Thanksgiving shopping weekend in the US and UK. The results revealed the methods cyberthreat actors could employ this Black Friday shopping…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

CMO Council Study: GDPR Breaks Group of Marketing Teams into Leaders and Laggards

Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR continues to disrupt the Marketing Technology landscape. Most CMOs are still chasing the GDPR standards that have become the pillars of data privacy for business today. While some organizations saw the 25 May enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading-edge marketing executives saw the day as a starting point…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

Now, Google Is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our mind off the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. The question on  top of everyone’s mind is 'How do I save money and book a holiday that meets my expectations without burning a hole in my pocket?' Well, if you…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If not, it's time you take Content Experience technology very seriously. Uberflip, the leading content experience platform and a MarTech RADAR 2018 company, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Content Experience Platform Provider Tiled Raises $1.5 Million

Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing of its series seed preferred stock financing. The financing, which was led by Kickstart Seed Fund, brings the total amount invested in Tiled to $1.5 million. Proceeds from the financing are being used to accelerate sales and marketing, which will include hiring experienced enterprise software sales, customer success and marketing personnel. “Sales organizations continue to present…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards

Platform Simplifies Online Marketing of Experts Through Multimedia Focused Profile Design and Cloud-Based Global Directory Accessed by Newsrooms Worldwide ExpertFile announced that it has been named "Best Content Marketing Solution" by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CODiE Awards. For over 30 years, the SIIA CODiE Awards has been recognized as the premier awards program in the software and information industries, awarding the innovation and…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

BuzzBoard Announces Category Insights to Help Understand Customers Better

Category Insights and Coverage For More Than 700 Business Categories for the US BuzzBoard Inc, a pioneer in cloud services data provider, revealed that it has expanded the business category insights provides more than 700 verticals. The sectors include manufacturing, retail, transportation and other professional services. If you’re looking to understand the frequency around home improvement businesses or learn about the Life Time Value of Customers (LTV) in the field of dentistry—BuzzBoard will now offer it all across…