SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

Upfluence Releases Brand Influence Reports

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced the release of its new Brand Influence Reports. The new feature gives companies an edge by allowing them to monitor the social media strategies for their competition. The reports deliver empowering brand intelligence enabling better influencer marketing decisions and are a key resource for every influencer marketer. Marketing Technology News: Teads Launches Teads…

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce

Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it integrates with Shopify. Offering access to more than 3 million influencers in its proprietary database featuring a fully-integrated influencer campaign management platform, Upfluence now becomes the only influencer marketing solution with a dedicated tool for brands and agencies to manage influencer outreach and activation within an eCommerce brand’s own customer…

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

Upfluence’s newest organic influencer identification tool, Live Capture, enables eCommerce brands to analyze their website visitors’ social data and locate high-value ambassadors. This boosts the marketing process, since statistics reveal influencers who love a brand are seven times more likely to accept free collaboration or create sponsored content for less Upfluence Software announced the release of its new Live Capture tool that identifies high-value brand ambassadors thereby transforming the way brands locate organic…

SaaS Influencer Marketing Platform Upfluence Secures $3.6 Million in Series A Funding

Upfluence, the leading SaaS influencer marketing platform, announced a Series A investment of $3.6 million led by the tech entrepreneurs' fund, ISAI, with additional participation from the investment group, French Partners. The financing will be used to fund Upfluence's continued global expansion and for further investment in its proprietary software. Thierry Vandewalle , venture partner at ISAI will join Upfluence's board of directors. "From pure branding to driving sales, Upfluence's all-in-one SaaS…

Mobvista Launches Cloud Business Unit

Mobvista announced it had merged the Elastic Cloud Computing and Engineering Operations and Maintenance Team into a more comprehensive Cloud Business Unit, which now ranks as the Company's second largest business unit after the Advertising Technology Unit. Chao Cai, Vice President of Technology and Chief Engineering Architect of Mobvista, was appointed as the Head of the Cloud Business Unit and will directly report to Clement Cao, Co-founder and President of Mobvista. Mobvista's programmatic advertising business has…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Loop Media Partners With Ultimate Gamer

Loop Media, Inc., the first media company that gives consumers and businesses fully-integrated 360-degree and other premium short-form content experiences, will kick off its partnership with Ultimate Gamer, the world's first and only multi-genre esports proving ground, on Virtual New Year’s Eve (VNYE), a brand new, immersive experience that will bring the world of Times Square to everyone, everywhere. Times Square will be empty this New Year’s Eve for the first time since the ceremony’s inception in 1907 due to rising…

Bigtincan Acquires ClearSlide

Bigtincan, the global leader in sales enablement automation, announced it has entered into a binding agreement with Corel Inc. to acquire 100% of ClearSlide, Inc. ("ClearSlide"). The deal combines two of the leading players in the sales enablement space bringing together a more complete solution for sellers to engage buyers in the digital world. Bigtincan's acquisition of ClearSlide will further extend its position as the world's leading sales enablement platform — one that enables companies to transform how their sellers…

Blubrry Adds JioSaavn and Gaana as New Podcast Distribution Platform

The wonderful thing about podcasts is that they’re available anywhere, anytime, all over the world. And sharing your podcast with podcast listeners in India became much easier this month after we integrated with two new platforms, JioSaavn and Gaana. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence JioSaavn has 104 million users. Gaana has 150 million users. These are both primarily music-streaming platforms with a growing spoken-word library. With a massive…

Connatix Recognized as a Fast-Growing Company

Connatix, the next-generation video technology company for publishers and advertisers, announced that it was named to Deloitte's Technology Fast 500 list of North American companies. Connatix reported that it achieved 512% growth over the past three years, putting it at number 232 of 500 in the listing. Connatix was ranked 7th out of 24 companies listed in the Digital Content / Media / Entertainment category. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence…

Goodway Group Named To AdExchanger’s Inaugural Programmatic Power Players List

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodway for being in a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Upfluence (Influencer Marketing), Bloomreach (E-Commerce), inboxAds (Email Marketing), Tramazing (Sales Enablement), and Salsify (Customer Experience). Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and…

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…