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ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018

ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company's New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social Content ViSenze, the artificial intelligence company powering visual commerce, announced Shoppable User Generated Content (UGC), a visual recognition tool that understands and tags user-generated content making items within images easy to discover, search and purchase. The company is now offering retailers and brands trials of the Shoppable UGC tool with a full rollout…

User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

Veritone Signs Collab to Expand User-Generated Content Library

Collab’s collection will expand Veritone’s content licensing library to include impactful content from top social media and viral stars that will enhance the creative projects of Veritone’s licensing customers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched…

Degreed Partners With Kaltura to Bring Clients Market-Leading Video Management and User-Generated Content Capabilities

Partnership provides an integrated skill-building solution using live-streamed and on-demand video  Degreed, the workforce upskilling platform, is partnering with leading video cloud Kaltura, to enable quick and simple use of video in talent development. The Degreed and Kaltura partnership will enable learning and talent teams to create, unify, curate, and protect videos, and insert them seamlessly into both self-directed learning and structured training experiences through a flexible, branded portal in Degreed. The…

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

First-of-its-kind Integration Will Use Oracle's Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle's Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Vyrill has released the first of its kind auto research focused on user-generated video content (UGVC).  Vyrill evaluated organic and paid non-branded light-truck videos created by consumers during the first half of 2018.  The findings identify the percentage of authentic (non-paid) influencer videos produced for each of the major light-truck brands in the United States. "We all know Americans love their trucks.  We also know authentic video reviews from everyday drivers have a massive impact on the buying decision…

Widen and TINT Launch Integration for Sourcing and Repurposing User-Generated Content

Integration Enables Marketing Teams to Ingest User-Generated Content from Tint into the Widen Collective with Metadata and Image Rights Widen, a leading provider of digital asset management (DAM) software, launched an integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at…

Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been valued at around $12.3 billion (that’s £8.85 billion). With 300 million users expected this year, the platform’s growing popularity reflects the market’s appetite for consumers to engage directly with brands. If you’re asking yourself about the market’s potential, the numbers speak for…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

Mavrck Report: Creating User-Generated Content About Your Brand is Key to Facebook Marketing Initiatives in 2017

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

AX Semantics Launches Content Generation Software for Pharmaceutical Sector

HIPAA-compliant technology allows pharmaceutical companies to automate the laborious process of writing regulatory Clinical Study Reports on medications and bring them to market up to 40% faster AX Semantics, an AI-powered, Natural Language Generation (NLG) market leader, announced a new range of HIPAA-compliant content generation software for the pharmaceutical sector, which will allow pharmaceutical companies to generate regulatory Clinical Study Reports (CSRs) on medications up to 40% faster by automating 30% of writing…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

Baidu to Empower Content Creators and Further Integrate AI Technologies in Strengthened Mobile Ecosystem

Baidu will encourage content creators to develop high-quality, knowledge-based livestreams on its interconnected mobile platforms Baidu, Inc. announced a series of measures to support content creators on its mobile platforms and set out its overall mobile strategy at the 2020 Wanxiang Conference, an event hosted by the company's Mobile Ecosystem Group (MEG), which marked the one-year anniversary since Baidu's search, feed, and mobile businesses were consolidated under MEG. In light of impressive user growth and increased…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…