Banner Before Header

IpLContent Technologies Make Online Brand Building Easier and Cheaper

Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of companies like Google and Facebook. One way to fight back is with short-form media using platforms provided by companies like Instagram, Snapchat, and the soon-to-be-launched Quibi. But the challenge to generate content that speaks to customers effectively, personally, and inexpensively still remains. Marketing Technology News: New Retail Systems Research Survey Report Details…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Props Surpass 1 Million Token Users, More Apps Join the Network

Following six consecutive months of revenue growth for the YouNow app since the integration of Props tokens, additional apps are adopting the token. Social chat app Camfrog is anticipated to introduce Props to its millions of community members on February 12, and P2P marketplace Listia announces today that it is integrating Props Six months after being qualified by the SEC as the first consumer-facing crypto token in the US, Props tokens have been earned and used by more than 1 million users, Props Public Benefit…

Jukin Media Partners With Primis for Video Content Generation

Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin's programming across the Primis network. This will allow Jukin to extend its reach to new audiences, while Primis will add the high-quality content provider to its extensive video content library. Jukin excels in curating user-generated content that appeals to a variety of verticals across the Primis network, including entertainment, news, sports, and…

Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past…

Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the leading pan-European influencer marketing company, now integrates Pinterest data into its technology solution Reech Influence Cloud™ to the benefit of brands and creators and in more than 55 languages. This new addition supplements Reech Influence Cloud™ existing integrations with other networks like Instagram and YouTube and partners like panels and artificial intelligence solutions. Its goal is to offer…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

iQIYI Launches “AI Seniors Mode” on QIYIGUO TV, Further Improving Care for Elderly Users

iQIYI, Inc., an innovative market-leading online entertainment service in China, jointly with Galaxy Internet TV, recently unveiled the "AI Seniors Mode" (the "Mode") on the company's smart TV application QIYIGUO TV. Based on users' growing demands, iQIYI conducted researches on users' TV watching behavior, preferences and interests of elderly users and developed smart features to improve the overall experience for elders. The Mode enhanced the usability of the user interface…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big money while content creators and general users make little to no income. Today that changes. Content creators big and small who meet our criteria will have ownership in the company, revenue share and have input into the direction of the TippyTV. Facebook and YouTube get more than 12 Billion views per day and there are billions of more views on other websites. Imagine how many comments are generated with…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

Sitecore Positioned as a Leader for the Tenth Time in the Gartner Magic Quadrant for Web Content Management

Sitecore, the global leader in digital experience management software, announced that it has been recognized by Gartner as a Leader in the Magic Quadrant for Web Content Management for ten years running. Sitecore feels this placement underscores the central role web content management platforms play in supporting world-class digital experiences, while solidifying Sitecore's position as a dominant vendor enabling companies' digital transformation. "As a company, we are honored to reach the major milestone of a decade as a…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

Pond5 Announces World’s Largest Collection of Royalty-Free Editorial Video Featuring Content from Reuters and Other Leading Global News…

New collection launches with an industry-disrupting licensing model for news, celebrity, sports, and user-generated content from Reuters, Cover Video, Newsflare, and more Pond5, the world’s largest royalty-free video marketplace, announced the launch of its industry-disrupting, royalty-free Editorial collection, featuring timely footage from the worlds of current events, sports, and entertainment, plus a wealth of video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.…

Nuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content Services

Nuxeo AI Enables Enterprises to Easily Leverage their own Data Sets to Create, Train, and Deploy Custom AI Models Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of Nuxeo Insight Cloud, a powerful artificial intelligence (AI) offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets, which automates and delivers greater intelligence to content-driven processes. Business-specific…

NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform NetLine Corporation released its annual 2019 State of B2B Content Consumption and Demand Report for Marketers. Consolidating 12 months of first-party content consumption and demand data, the report transforms in-depth research into key takeaways, helping B2B marketers achieve lead generation success by structuring more informed and buyer-oriented content marketing programs. With nearly…

TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its Select Technology partnership with Magento, an Adobe Company, a worldwide leader in cloud digital commerce innovation. The upgrade of TurnTo's partnership with Magento to the Select Technology partner level signals the company's commitment to the Magento ecosystem, and to online merchants powered by the eCommerce platform. Under the partnership,…