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94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big money while content creators and general users make little to no income. Today that changes. Content creators big and small who meet our criteria will have ownership in the company, revenue share and have input into the direction of the TippyTV. Facebook and YouTube get more than 12 Billion views per day and there are billions of more views on other websites. Imagine how many comments are generated with…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

Sitecore Positioned as a Leader for the Tenth Time in the Gartner Magic Quadrant for Web Content Management

Sitecore, the global leader in digital experience management software, announced that it has been recognized by Gartner as a Leader in the Magic Quadrant for Web Content Management for ten years running. Sitecore feels this placement underscores the central role web content management platforms play in supporting world-class digital experiences, while solidifying Sitecore's position as a dominant vendor enabling companies' digital transformation. "As a company, we are honored to reach the major milestone of a decade as a…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

Pond5 Announces World’s Largest Collection of Royalty-Free Editorial Video Featuring Content from Reuters and Other Leading Global News…

New collection launches with an industry-disrupting licensing model for news, celebrity, sports, and user-generated content from Reuters, Cover Video, Newsflare, and more Pond5, the world’s largest royalty-free video marketplace, announced the launch of its industry-disrupting, royalty-free Editorial collection, featuring timely footage from the worlds of current events, sports, and entertainment, plus a wealth of video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.…

Nuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content Services

Nuxeo AI Enables Enterprises to Easily Leverage their own Data Sets to Create, Train, and Deploy Custom AI Models Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of Nuxeo Insight Cloud, a powerful artificial intelligence (AI) offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets, which automates and delivers greater intelligence to content-driven processes. Business-specific…

NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform NetLine Corporation released its annual 2019 State of B2B Content Consumption and Demand Report for Marketers. Consolidating 12 months of first-party content consumption and demand data, the report transforms in-depth research into key takeaways, helping B2B marketers achieve lead generation success by structuring more informed and buyer-oriented content marketing programs. With nearly…

TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its Select Technology partnership with Magento, an Adobe Company, a worldwide leader in cloud digital commerce innovation. The upgrade of TurnTo's partnership with Magento to the Select Technology partner level signals the company's commitment to the Magento ecosystem, and to online merchants powered by the eCommerce platform. Under the partnership,…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

The Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics users

Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch of what will be the future's most powerful CRM system. The first version of the new CRM system will be released in the summer of 2019, and will be freely available to all 50 million Google Analytics users for free. Visitor data and web leads generated from the Google Analytics add-on will automatically feed, in real-time, into the user's CRM system. The new CRM system will feature brand new capabilities for…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…

AccuWeather Promotes John Dokes to Chief Content Officer & President of AccuWeather Network, Announces Strategic Reorganization

Media Content Group and New Role of Chief Content Officer Established to Ensure Quality, Consistency and Reliability of Content Across Expanding News, Video Properties and Growing AccuWeather Network AccuWeather Global Weather Center – AccuWeather, the largest and fastest-growing weather media company and global leader in weather-related big data, business and analytics, announced the promotion of John Dokes to Chief Content Officer and President of the growing AccuWeather Network as well as the formation of a new Media…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Walmart Selects Emerging Technology Company RichContext As Connected Content Partner

Retail Technology Company Chosen to Innovate the Future of Both Rich Media and User Generated Content on Walmart.com Arkansas-based RichContext has recently been named by Walmart as a Connected Content Partner in their newly minted program.  In its expanded partnership role with Walmart, RichContext will continue its work of being the catalyst for brands to fully activate their digital shelf. The company will continue to revolutionize the rich media space on Walmart.com item pages and drive user engagement and sales. …

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

ContentSquare Launches Augmented Reality Tool for Brands Seeking Instant Digital Customer Analytics

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click. "Because digital is a mission critical channel today, we want to make sure that, for companies we support, key…