Banner Before Header

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event

Google Cloud Next '18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their 100+ New Announcements Google Cloud Next’ 18 turned out to be the event of the month for global marketing teams. The tech giants from all over the world thronged to SF last week to celebrate their dependence and collaboration with Google. Add to it, the freefall of Facebook in the share market. The rumor mills kept winding more about more privacy, data protection, the social media apocalypse, and everything AI. We…

WOM Welcomes Key Strategic Advisors, Including Coinstreet’s Sam Lee, to Its Impressive List of Board Members

The WOM Token, Which Introduces a New Way to Incentivize Honest Word-Of-Mouth Content, Will Debut on Yeay, a Video Commerce Platform for Generation Z and Millennials WOM Token Ltd., the company enabling brands to tap into the 2.1 billion peer-to-peer recommendations that happen online everyday, announces the addition of strategic advisors to its advisory board. The WOM Token connects content creators and loyal “fans” with their favorite brands through blockchain technology. Boasting experts from the finance, tech, and…

Google Revises ‘Quality Rater’ Guidelines, Once Again!

Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands on the latest edition of Google’s ‘content quality reviewing guidelines.’ At 164 pages, this is one of the many revisions that Google has made to these guidelines. The first set of rules was published by Google circa 2015. Google has an army of 10,000 ‘content quality reviewers’…

TechBytes with Jean Chen, VP Marketing, SaleScout

Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content Marketing technologies, the rise in user-generated content and influencers, and more about sales automation for B2B prospecting.Tell us about your role at SaleScout and the team/technology you handle. I am the vice president of marketing, which at SaleScout includes demand gen activities as well as brand building, PR and digital marketing. Our team is growing! We recently added four new roles.…

PicsArt Hires COO to Lead Exponential Growth of Next-Generation Social Media Editing Platform

Tech and Media Industry Veteran Tammy Nam to Build on Creator Base of 100m+ Monthly Active Users PicsArt, the leading creative platform for social media editing, announced that former Viki Inc. CEO Tammy H. Nam has joined the company as its first Chief Operating Officer. Nam was instrumental in driving Viki's targeted international growth and subsequent acquisition by Japanese e-commerce giant Rakuten in late 2013. PicsArt, which ranks among brands like Instagram and Snapchat as a leading platform in the social media space,…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

InsightSquared Named Leader in Business Intelligence and Sales Analytics by G2 Crowd

Company Also Scored #1 in Customer Satisfaction in Five G2 Crowd Reports InsightSquared, the leading provider of revenue intelligence solutions for growing businesses, announced that it has been named a Leader in multiple G2 Crowd Summer 2018 Reports, including its Grid Report for Business Intelligence Platforms and its Grid Report for Sales Analytics. For the fourth consecutive year, InsightSquared ranked #1 in Customer Satisfaction for Business Intelligence Platforms, outranking 34 companies. InsightSquared ranked #1 in…

Coveo Named a Leader in Gartner Magic Quadrant for Insight Engines Again

Coveo Believes Its Placement Recognizes Its Great Potential and Business Value of Combining AI and Search Technology for Customers Coveo, a recognized leader in predictive search and relevance, announced that Gartner, Inc. has positioned the company as a Leader in its 2018 Magic Quadrant for Insight Engines report. Coveo has appeared in the Leaders quadrant of this Magic Quadrant since its inception. The 2018 Magic Quadrant for Insight Engines report evaluates providers on their completeness of vision and ability to…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Parks Associates: Consumers Watch More Than Two Hours of Alternative Video on a Computer Each Week

New video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video sharing, or similar apps or sites. Nearly one-half of US broadband households watch…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Browser Maker Opera Files For A $115 Million US IPO, Bitmain offers $50 Million

Last Week Browser Maker Opera Filed for an IPO in the US Two years after it was bought by a Chinese Consortium, Browser maker Opera has filed for an Initial Public Offering (IPO) with the US Securities and Exchange Commission (SEC). It also plans to raise up to $115 million through this, though the amount in the first filing is usually a placeholder. CICC and Citigroup Inc (C.N) are the underwriters to the IPO. Reuters reported that Opera Ltd has applied to list its American Depositary Shares on the Nasdaq stock…