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8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

Horizontal Integration Wins 10 Sitecore MVP Awards

Elite Distinction Awarded for Exceptional Contributions to the Sitecore Ecosystem Horizontal Integration (HI), a leading provider of digital marketing and technology expertise, announced that 10 individuals from the company were recognized with the elite distinction of Most Valuable Professional (MVP) award from Sitecore, the global leader in experience management software. Four of the awards came in Sitecore's Strategy category, four in the Technology category and two in the Ambassador category. Now in…

Game-Changing Startups Recognized at RILA’s Retail CEO Forum

Three Companies Spurring the Future of Retail Showcase Technologies for Industry's Most Recognized CEOs The Retail Industry Leaders Association (RILA), the trade association for America's most recognized and innovative retailers, today announced the winners of the (R)Tech Retail CEO Innovation Awards. The three winners, IamBot, Multifold, and Persado, selected by RILA's Board of Directors, the CEOs and heads of innovation for America's largest retail brands, were featured in a showcase at RILA's Retail CEO Forum this week…

Winning the Troll Battle

“Don’t feed the trolls” is a common phrase among those on the internet, meaning that if you ignore those who are trying to get a rise out of you, eventually they will give up and move on. However, content is intended to evoke an emotion or reaction from its consumer, so silencing your audience or allowing trolls to take over cannot be the answer. Community guidelines, the rules trolls vehemently ignore, are important to establish and uphold for both the sake of your journalists, content creators and audience. For…

Greenfly Secures $8.5 Million Series B Financing Round Led By Alpha Edison

Enterprise Software Platform Empowers Brands to Collaborate with Their Key Advocates to Create and Share Authentic Brand Stories Greenfly, a software platform that enables brands to engage with their valued advocates to create and deploy powerful digital content, announced that it has raised $8.5 million in Series B funding. This round brings Greenfly's total funding to date to $14.7 million. The financing round was led by Alpha Edison with participation from earlier investors Iconica Partners, Elysian Park, and…

Our Look Back at 2017

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was. Customers shared their success stories We have to start off by thanking you, our incredible community of 3,000 admins and hundreds of thousands of users across 600 customers for your loyalty, evidenced by…

NGDATA Adds New Enhancements to the Lily Customer Data Platform

Group DNA, OneAnalytics, and Other New and Expanded Features Provide Additional Insights to Marketers to Deliver More Relevant Customer Experiences NGDATA®, the customer experience management solutions company, has announced enhancements to Lily™, the company’s next-generation customer data platform, designed to help marketers deliver more relevant customer experiences powered by deeper insights and context around individuals and groups. The company’s next-generation customer data platform, Lily™, puts people at the…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…

Brands Can Now Track Twitter Buzz with Talkwalker Alerts

Talkwalker Alerts is an Essential Tool for Hundreds of Thousands of Communication Professionals Worldwide, Which Alerts Them to Mentions of Their Brand across the Internet Talkwalker, a leading social listening, and analytics company announced the launch of its Alerts product. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that…

Measure Your Marketing Campaigns Using Link Tracking

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won. Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Link Tracking In link…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

YOYOW Releases New Version of Whitepaper, Listed on Bitfinex

YOYOW, Which Stands for You Own Your Own Words, Is a Blockchain-Based Network Aiming to Quantify Contribution and Give Rewards to Participants in the Content Producing Sector YOYOW, a blockchain based content rewards network, released a new version of a whitepaper, revealing the latest updates and changes to their network. The company aspires to become China's first public blockchain for content platforms. They also plan to expand their reach to a global market by leveraging their new ability to enable third-party…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…