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Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

Five Ways to Create Great B2B Content

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

Ten Content Marketing Ideas to Grow Your E-Commerce Brand

Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the strongest in an online marketing world. Mastering the art of content strategy is naturally going to play an integral role for marketers in 2018. As the world of E-commerce is constantly mushrooming, entrepreneurs/retailers are aiming to reach new heights of content creation. The…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Concurrent Unveils Software-Defined Content Platform at 2018 NAB Show

Concurrent Offers a Wide Range of Deployment Options – Cloud, On-Premise, or Hybrid – to Store, Protect, Transform and Deliver Content Through Software-Defined Content Platform Concurrent Technology Inc., a Vecima Company, a pioneer in video delivery and storage, will highlight at the 2018 NAB Show how their Software Defined Content Platform is powering the largest entertainment delivery solutions on the planet. With dynamic and adaptable solutions for transcode, storage, origin, and cache, the company's latest…

Rumble to Invest $20 Million in Its Video Community as It Broadens User Base

Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than doubled in the last year, adding short-form videos of heartwarming pets and wild animals, to hard news and science. Rumble now houses the largest inventory of video in its history, with more than one million video assets in its marketplace, provided by individual creators and content partners…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving that content is the ‘king maker’. In 2018, content marketing strategies are directed at customers who are not only willing to purchase but also influence others in the community to drive actions via recommendations, reactions, promotions, and contribute UGC (User-Generated Content). Fact-Checking Content Marketing Trends According to the B2B…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

Visual Content Platform Slidely Acquires Unstock, Solidifying Position as Video Creation Powerhouse for Businesses

As It Passes $1M In MRR, Slidely Fortifies Its Video Creation Platform PROMO With The Acquisition Of Video Marketplace Unstock, Accelerating Plans To Converge Its Business Platform And UGC Community Slidely, the visual content platform and creator of PROMO, the #1 video creation solution for SMBs, announced that it had acquired Unstock, a mobile-first UGC (User Generated Content) video marketplace, expanding its ability to empower businesses of all sizes to easily create professional videos for successful marketing…

“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”

"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth mode. Before Insert, I led the marketing and sales operations for Clicktale, a web analytics company. I was also the co-leader of the Tel Aviv Marketo User Group. With my background in marketing automation and optimization, it’s a thrill to work for Insert, where we truly disrupt the mobile…

Reuters Partners with Facebook Journalism Project to Help Newsrooms around the World Spot Deepfakes and Manipulated Media

Reuters, the world's largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world spot deepfakes and manipulated media, produced in partnership with the Facebook Journalism Project. 'Identifying and Tackling Manipulated Media,' available, aims to help newsrooms fully equip themselves to identify and reject manipulated video, pictures and audio to help fight the spread of misinformation. The 'Identifying and Tackling Manipulated Media' course encompasses real world…

Annex Cloud Named Episerver App Marketplace Technology Partner of the Year

Annex Cloud, an industry leading customer marketing and loyalty solution provider for brands, manufacturers, distributors and retailers, has been recognized as the 2019 Episerver App Marketplace Technology Partner of the Year. The award recognizes Annex Cloud for its Loyalty Cloud contribution to the Episerver App Marketplace that further increases the value of the Episerver Digital Experience Platform. Annex Cloud was recognized at the annual Episerver Ascend conference held in Miami on October 27-29, 2019. Annex Cloud…

Yottaa Publishes 2019 eCommerce 3rd Party Technology Performance Index

2ND Annual Index Rates The Best And Worst Performing eCommerce 3rd Parties Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of the latest version of the company’s index on the performance of 3rd party technologies used on online retail and brand websites. The “2019 eCommerce 3rd Party Technology Index” is designed to help retailers research new technologies for their sites and understand the impact 3rd parties can have on overall site performance. “Trustpilot's mission is to…

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…

How to Leverage Snapchat for Guaranteed from your Event Marketing Efforts

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…

Tinder Welcomes Ravi Mehta as Chief Product Officer

 Tinder, the world's most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief Product Officer. Ravi has more than 20 years of experience building products, businesses and teams at Facebook, TripAdvisor and Microsoft.  Ravi is the latest of several senior leadership hires at Tinder, spanning Marketing, Finance & Analytics and Engineering. "Tinder's product innovation brought an entire new generation to the category and now millions of people across the globe…