Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

Qumulo on Amazon Web Services enables Cinesite to produce computer-generated films and meet production deadlines Qumulo, the leading provider of cloud file data services, today announced that Cinesite Studios, a global producer of special effects and feature animation, has selected Qumulo’s file software to support its extensive rendering workloads. Cinesite is a leading digital entertainment studio with credits including the Avengers, James Bond movie franchises, The Witcher, Locke and Key, and Raising Dion television…

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

The maker of aiWare Veritone has signed a creative agreement with Collab to expand its content licensing services to include User-Generated Content (UGC) Library. As part of the deal, Collab would supply impactful UGC stock inventory to meet the dynamic needs of various marketing and advertising teams in the digital industry. The two companies would provide creatives as benchmarks of digital media continue to evolve around licensing and creative projects. Collab, an independent digital entertainment studio has been a…

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…

Signalytics is excited to offer its Amazon FBA ranking services for sellers to boost their listing position. Although Signalytics is currently offering services tailored for Amazon sellers, the company is working on plans to branch out to general e-commerce sellers in the future. Anthony Lee, the senior spokesperson for the company says, "At Signalytics, our goal is to gather the absolute best data for your business, and deploy strategies designed to utilize that data to gain your brand intelligence, visibility, and…

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…

New insight from System1 shows what is resonating in a COVID-19 world and why Over the weeks of lockdown TV viewers have seen an increasing volume of COVID-19 related ads. With 79% of the UK population watching TV, brands have unprecedented opportunities for reach - but are they running the right creative? Brands have been attempting to reach audiences with messages of hope and togetherness, but will these result in long-term brand building impact? New insight from System1 shows what creative elements are resonating in a…

Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey, recently unveiled Address Confirmation and Sendoso Choice; two recently launched Sending Platform features that enable revenue-driving teams to reach their customers anywhere they are, while supporting small businesses everywhere. Since March of this year, Sendoso has contributed nearly half a million to restaurants and small businesses via Sendoso Direct and Sendoso Choice,…

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

With support from the Recitation Association of Guangdong Radio and Television and many other social organizations, LIZHI INC. ("LIZHI" or the "LIZHI App"), a leading online UGC audio community and interactive audio entertainment platform in China, worked in partnership with ZAKER to launch an online reading and recitation campaign on China's Youth Day, honoring the memory of May 4th movement of 1919 by inviting young audiences to revisit this significant historic event once again with their voices. As a vibrant audio…

Ground-Breaking Approach to Voter and Politician Engagement Promises to Energize Millennial and Gen-Z into Action Epluribus LLC released its non-partisan social ecosystem designed to link voters, elected officials and thought leaders in dynamic 21st century fashion.  MOXY™ is available as an app for Apple iOS, Android and for web browsers as a single stop for all things touching the political lives of U.S. residents 13 years and older.  The robust platform benefits both voters and politicians. Marketing Technology News:…

In our constantly changing world, it’s mandatory Search Engine Marketing (SEM) pros stay up-to-date on the latest paid search trends and tools. But even the most accomplished professionals might be missing expertise that’s crucial to landing that next job or bringing success to an online campaign: call tracking.  Call tracking is a necessity for all Search Engine Marketing Managers, PPC professionals and others in the Digital Marketing industry. Call tracking provides the ability to better measure each conversion point in…

Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up Alana is an innovative Fashion and Beauty platform for consumers to purchase curated fashion looks and beauty products. Alana is powered by Artificial Intelligence meaning that it learns to recommend styles/brands that will suit each customer's unique taste. Alana suggests clothes from high street retailers and independent boutiques with a…