If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…

Relaunching RTW’s ecommerce websites is expected to enhance the customer experience by providing personalized user journeys and driving improved conversion and basket size for the Company RTW Retailwinds announced that Salesforce will be its new digital ecommerce platform partner for all businesses, including New York & Company, Fashion to Figure, and Happy x Nature. The move aims to optimize the user experience and provide seamless and personalized content across all channels, while improving conversion and…

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Wikipedia's No-Follow Links will get a massive bump in link value Google's algorithm is an ever-changing system and comes with a massive update in March this year. As announced back in September last year, Google will handle differently the no-follow attribute starting with the 1st of March 2020. Instead of ignoring them completely, Google will use them as "hints." Marketing Technology News: YRC Worldwide Launches New Industry-centric Sales Verticals This means Google will detect and read links marked with no-follow…

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

New SailPoint Access Modeling Service simplifies role-based identity management SailPoint Technologies Holdings, Inc., the leader in identity management, unveiled new updates to the SailPoint Predictive Identity platform that gives customers a simplified way to define and deliver the right access to users no matter how quickly an organization evolves. The new SailPoint Access Modeling service speeds the creation of roles across the business, using Artificial Intelligence (AI) to identify similar groupings of users and…

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Flipboard Launches Premium Video Service In Partnership With World-Class Publishers And Local TV Stations Flipboard launches Flipboard TV, a new curated video service inside the Flipboard app featuring content from Flipboard's publisher partners. In collaboration with top publisher partners as well as local TV stations across the U.S., Flipboard TV provides access to professionally produced short-form videos in a premium, ad-free service that viewers can customize based on their interests. For the first three months,…

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Shutterstock has announced a new CEO. The leading online stock photography provider announced promoting their President and Chief Operations Officer Stan Pavlovsky to the CEO role. Shutterstock's founder Jon Oringer is exiting from his CEO position to a pivotal mentoring role to Stan. Stan Pavlovsky, Shutterstock's current President and Chief Operating Officer, will assume the CEO's role as of 1 April and will also join the Board at that time. Jon Oringer will be the Chairman of the Board. Founded in 2003, Shutterstock…

Reuters, the world's largest multimedia news provider, announced the launch of a new fact-checking initiative aimed at identifying misinformation on social media, in partnership with Facebook's Third-Party Fact-Checking Program. The newly created fact-checking unit at Reuters will verify content posted on Facebook and Instagram and identify where media is false or misleading. The fact-checking initiative is an extension of the media verification efforts Reuters has built through its long history of providing accurate and…

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

CrowdFlik Platform Integrates Seamlessly Within Partner's Branded Mobile Experience CrowdFlik, Inc., the leading innovator in advanced mobile video technology connecting fans-to-brands through event based, fan centric collaborative mobile content experiences announced the launch of the beta version of its in-app enterprise solution for app developers and content platforms. "CrowdFlik is revolutionizing the connection between brands and fans by making video collaboration easy and fun for consumers who want to create and…

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc. will launch image.canon in early April 2020, a new cloud platform that connects select Canon cameras with compatible PCs, smartphones and external web services. image.canon will enhance post-production workflow and provide a new way to experience the joy of photography. Serving as a hub for users' content, image.canon allows the transfer of image files from connected compatible PCs, smartphones and external web…

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…