MarTech Interview with Christian Sauer, Founder, Webtrekk
"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything …
MuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint Platform
New Release-Featuring API Community Manager-Enables Organizations to Build a Thriving Ecosystem of Developers and Partners, Co-Creating Value in the API …
New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend
“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As …
AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities
AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that …
eyeo’s Investment in the UK-Based AI Startup Ensures the Further Development of Its News-Rating Extension “Trusted News”
eyeo GmbH, the company behind Adblock Plus, announced an investment and partnership with Factmata. As part of the investment, Factmata …
The Inseparable State of Social Media and Shopping
“The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full …
Online Advertising – How to Make It 100% Effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend …
IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign
5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food …
New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands
Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer …
IntelliMedia bags two Product of the Year Awards at NAB Show 2019
Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World’s largest media technology expo NAB …
Quality Data Equals Truth Sets, and Nothing Less
Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in …
Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking
New Version of Software Allows Banks to Easily Integrate Third Party Apps and Services for Enhanced Customer Experience, While Leading-Edge …
New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated
Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought …
Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)
Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value …
Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands
Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile …
Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers
Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas …
Engageya Launches “Stories” Unit For Mobile Publishers
Engageya, a leading native technology platform, is launching a breakthrough product bringing the social “story” experience onto mobile content web …
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
Microsoft Cloud and AI Integration Highlight Grooper 2.72
BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …