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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: User Generated Content

MarTech Interview with Christian Sauer, Founder, Webtrekk
Interviews

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything …
Sudipto GhoshMay 16, 2019, 3:14 pmMay 17, 2019 0 1247
MuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint Platform
CRM, Technology

MuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint Platform

New Release-Featuring API Community Manager-Enables Organizations to Build a Thriving Ecosystem of Developers and Partners, Co-Creating Value in the API …

PRNewswireMay 16, 2019, 1:42 pmMay 16, 2019 0 1059
New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend
Audience Data, Mobile Advertising

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As …

PRNewswireMay 15, 2019, 4:18 pmMay 15, 2019 0 901
AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities
AI/ML, Behavioral Marketing, Customer Experience Management

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that …

PRNewswireMay 10, 2019, 4:28 pmMay 10, 2019 0 649
eyeo’s Investment in the UK-Based AI Startup Ensures the Further Development of Its News-Rating Extension “Trusted News”
AI/ML, Sales Enablement, Sales Intelligence

eyeo’s Investment in the UK-Based AI Startup Ensures the Further Development of Its News-Rating Extension “Trusted News”

eyeo GmbH, the company behind Adblock Plus, announced an investment and partnership with Factmata. As part of the investment, Factmata …

MTS Staff WriterMay 9, 2019, 8:25 pmMay 9, 2019 0 766
The Inseparable State of Social Media and Shopping
Guest Authors

The Inseparable State of Social Media and Shopping

“The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full …

Adri NowellMay 9, 2019, 2:30 pmMay 7, 2019 1 1962
Online Advertising - How to Make It 100% Effective?
Guest Authors

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend …

Dainan GilmoreMay 7, 2019, 4:00 pmMay 10, 2019 0 1388
IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign
Influencer Marketing

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food …

PRNewswireMay 2, 2019, 9:01 pmMay 2, 2019 2 1168
New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands
Marketing Automation

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer …

PRNewswireApril 26, 2019, 6:00 pmApril 26, 2019 0 988
IntelliMedia bags two Product of the Year Awards at NAB Show 2019
Interactive Content

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World’s largest media technology expo NAB …

PRNewswireApril 26, 2019, 3:49 pmApril 26, 2019 0 714
Quality Data Equals Truth Sets, and Nothing Less
Guest Authors

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in …

Richard CookApril 25, 2019, 7:30 pmApril 25, 2019 0 1653
Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking
B2B Commerce, Customer Experience Management

Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking

New Version of Software Allows Banks to Easily Integrate Third Party Apps and Services for Enhanced Customer Experience, While Leading-Edge …

PRNewswireApril 24, 2019, 4:05 pmApril 24, 2019 0 611
New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated
Influencer Marketing

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought …

MTS Staff WriterApril 23, 2019, 4:34 pmApril 23, 2019 2 849
Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)
Social Media Advertising, Social Media Marketing

Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value …

PRNewswireApril 22, 2019, 5:29 pmApril 22, 2019 0 978
Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands
Content Management

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile …

PRNewswireApril 17, 2019, 6:52 pmApril 17, 2019 0 934
Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers
Analytics, B2B Commerce, Behavioral Marketing

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas …

PRNewswireApril 16, 2019, 8:44 pmApril 16, 2019 3 971
Engageya Launches "Stories" Unit For Mobile Publishers
Content Marketing, Mobile Marketing

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social “story” experience onto mobile content web …

PRNewswireApril 16, 2019, 5:45 pmApril 16, 2019 0 659
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
Interviews

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
Sudipto GhoshApril 16, 2019, 2:30 pmApril 16, 2019 0 1728
Microsoft Cloud and AI Integration Highlight Grooper 2.72
AI/ML, B2B Commerce, Technology

Microsoft Cloud and AI Integration Highlight Grooper 2.72

BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced …

PRNewswireApril 15, 2019, 4:07 pmApril 15, 2019 0 745
MarTech Interview with Pierre Figeat, President & Co-Founder, Admo.tv
Interviews

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
Sudipto GhoshApril 15, 2019, 2:30 pmApril 11, 2019 0 1580

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