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LiveXLive Acquires React Presents, a Leading Electronic Dance Music Promoter with Nearly $15 Million in 2019 Revenue

Expands Audience Reach, Adds Over 250 Programs and Events, Deepens Relationships with Artists, and Increases Cross-Promotion Capabilities LiveXLive Media, Inc., a global digital media company focused on live entertainment, today announced that it has acquired React Presents, LLC ("RP"). RP is a leading producer and promoter of 250+ electronic dance music ("EDM") events, festivals, clubs, concerts and venues, including the Spring Awakening Festival held in Chicago, IL. During the calendar year ended December 31, 2019, RP…

Quintesse Launches Advanced Contextual Intelligence Platform to Meet Market Demand For Pro-Privacy Targeting Solutions

Rooted in Proven, Patented Contextual Technology Adopted by Some of the World’s Greatest Brands, Quintesse Advances Brand Safety, Suitability and Contextual Targeting for Brands, Agencies, and Publishers With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. As a new business from Vibrant Media, Quintesse provides brands and agencies complete transparency into the…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Perficient, Inc, Automation Anywhere, AspireIQ, Freshworks Inc.,Namogoo, Reckoon, eBay Inc and Dovetale, Inc. Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World Perficient, Inc., the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation

OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages of Intellecta are three-fold in that organizations are realizing benefits in the areas of big data and content management, workforce optimization, and customer experience management and improvement through discovery of customer behavior, sentiment, intents and trends. Today’s enterprises have realized…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

A Granular Breakdown of the YouTube Ad Revenue in 2019

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

Glassdoor Launches New Tools To Help Job Seekers Land The Right Job In 2020

Collections by Glassdoor Enables Job Seekers to Manage and Organize Their Job Search From Start to Finish; Company Compare by Glassdoor Offers Job Seekers A Side-By-Side Comparison of Two Companies Across Fourteen Workplace Attributes and Insights Based on Employee Feedback According to a new Glassdoor survey (1), one in three U.S. adults (34 percent) are looking or plan to look for a new job in the next year.  As job searching heats up, Glassdoor is unveiling two new tools to empower job seekers: Collections and Company…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. .@Innovid and @ANAmarketers release new research study revealing key insights into connected TV Innovid and the ANA…

8 Cybersecurity Risks in Android’s VoIP Components

A team of Chinese researchers has recently revealed the findings of a ground-breaking investigation into Android’s voice-over-internet-protocol (VoIP) components. The team from OPPO ZIWU Cyber Security Lab, the Chinese University of Hong Kong and Singapore Management University, found no fewer than eight vulnerabilities. Cybercriminals minded to exploit those vulnerabilities could do any of the following: Transfer calls without the recipient’s knowledge Spoof caller IDs Crash VoIP devices Run malicious code…

New Acquisition Deal Puts Headless Commerce in Driver’s Seat for 2020

In the latest Headless Commerce Update, Elastic Path has Acquired Moltin; The Deal is Expected to Create the Only Commerce Solution That Puts Microservices-Powered Digital Innovation Into the Hands of Every Business Leader Both Moltin and Elastic Path are leaders in the headless commerce ecosystem. Together, the headless commerce industry leaders would provide unmatched business user experience and technical agility to accelerate digital customer experience innovation. What is Headless Commerce Platform? Headless Commerce…

Bazaarvoice names Keith Nealon as Chief Executive Officer

Bazaarvoice, Inc., announced that it has named Keith Nealon as Chief Executive Officer Bazaarvoice, Inc. announced that it has appointed Keith Nealon as Chief Executive Officer (CEO). In his new role, Nealon will draw on over twenty years of experience with high-growth technology companies to help scale Bazaarvoice’s leadership position into new markets and areas of innovation. Joe Davis of Marlin Equity Partners has served as CEO since Marlin Equity acquired Bazaarvoice in February 2018; he will transition out of the CEO…

TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics

Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. It’s a web-based platform that consolidates data from multiple sources, providing customizable reports and tools—like content discovery and link management—to help businesses extract the maximum value from Affiliate Marketing. The growth of Trackonomics is driven by a fantastic, innovative, and hard-working team. We are 28 people now across four…