Why Senior Business Leaders Should Care About CX Data

Much has been written about how omnichannel engagement platforms that include live chat and AI-powered chatbots can improve both the customer experience (CX) and the employee experience of customer service agents. While companies across all industries have begun adopting these solutions, the benefits of tracking and optimizing the customer journey have largely been contained to the marketing and customer service departments. Although these departments get the most face-time with customers, this same data is vital for making…

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Now Become All-in-One Solution for Call Process Automation

Smartcalls Becomes the End-To-End Tool for Call Processing Automation That Allows Businesses to Easily Design Flexible Inbound and Outbound Call Campaigns Without Programming Voximplant, the serverless cloud communications platform and one of five finalists for the Best Application of AI at Enterprise Connect 2019, announced that a new version of Smartcalls, its popular service for easily creating and executing outbound call campaigns. New capabilities of Smartcalls make the service an all-in-one…

Verblio Acquires Automagical Launches New Service to Affordably and Easily Add Video to Any Post or Story

A.I. Makes Videos Affordable; Human Experts Make Them Actually Good Verblio, which helps companies power marketing and SEO with relevant, expert content, announced it has acquired Automagical, which uses AI to instantly create video for any post or story. Verblio has added a surprise element to Automagical's technology: actual human beings who are topic experts -- and video editing mavens. And so Verblio is also announcing the launch of Verblio Videos, which let content marketers easily add better-quality video for any…

Marketing Best Practices to Create Quick Results

Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail. Most marketing pros have heard about text messaging’s…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines

Leading Retailers, Manufacturers and Technology Companies Propose Collaboration on Open Standards to Enable Cross-Vendor Creation and Deployment of Photorealistic 3d Virtual Products; Interested Companies Are Invited to Join Exploratory Group to Provide Input and Feedback The Khronos Group, an open consortium of leading companies creating advanced 3D standards, announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…

MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg

"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my college days. In 2001, after my freshman year, I landed a job with iProfile, a company which focused on sales intelligence and profiling for technology organizations. Initially, the business took in around $300K in revenue; we grew this figure to over $5 million in the next five years. At the…

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show. The index is the first to measure and rank expressed trust and distrust towards specific automotive brands in social media using advanced, accurate machine learning technology. The analysis, which ranked 18 brands on social data over the 18. Months…

10 Tips for a More Successful Price Optimization Project

Managing pricing effectively can have a greater bottom-line impact than focusing just on costs. The math is straightforward: A company with a 65% gross margin and operating costs of 50% of sales would need to reduce its cost of sales by 3% or cut operating costs by 2% to equal the result of a 1% improvement in realized pricing. But a price optimization project is a major undertaking for any company. There are often multiple internal stakeholders, and it is likely to affect a wide range of internal systems and processes.…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

What Is Automated Machine Learning and Is It About to Put Data Scientists out of Work?

Since Automated Machine Learning (AutoML) tools, such as Google’s AutoML, launched, experts have been exploring whether they are ready for full enterprise integration and application. AutoML tools claim to let anyone take on the role of a ‘citizen data scientist,' capable of producing production ready, Machine Learning models, without the technical background traditionally required. While it’s certainly true that automated Machine Learning processes are changing the way businesses are able to perform data analysis tasks,…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired you to be a part of the CMO Council? Am I allowed to reach all the way back to the Commodore 64 as my starting point on this journey in technology? I say that because I think that my father’s curiosity in the early age of personal computing helped me grow up as a pseudo-digital native in…

MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts

On the Other Hand, 21% Claim a Restaurant's Social Media Posts - Including Poor Quality Content and Frequency - Have Discouraged Them from Trying It Altogether MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45%) of US diners said they've tried a restaurant for the first time because of a social media post made by…