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TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

How to Increase Your Productivity with Proper Time Management?

Do you feel the need to become more organized and productive? Are you spending your day in some dizzy activity and then think why you haven't accomplished much? Well, then you strongly need to have proper time management strategies that help you to handle the work which is assigned to you. With the poor planning and time management, it may be tough to fit and xi everything within the desired deadlines. In this article, we will be discussing some smart hacks related to time management which can help you better plan your…

TechBytes with Keith Fenech, VP, Software Analytics at Revulytics

Tell us about your role and the team/technology you handle at Revulytics. As Vice President of Software Analytics, I am in charge of the business strategy and product roadmap for the Usage Analytics side of the business. I spend a good amount of my time in our European office working with the engineering team that handles the R&D related to the analytics engine and our SaaS portal. Most of the work we do involves building big-data technologies to collect, analyze and visualize data supporting customers with millions…

From One Marketer To Another: 4 Tips for Getting Started with Data Activation

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out thinking something like, let’s track everything and figure out how to use it later, but that approach rarely works. It’s messy, disorganized, and if you aren’t sure what you’re looking to track or don’t have a mapped plan for how you’re going to use the data you collect, you’ll end up creating piecemeal experiences. And no customer wants that.…

Translation and Localization: Options for Getting into More Markets Faster

Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and Localization tools automates the process and expedites penetration into new markets. But do they successfully achieve the quality language that native speakers expect? Even the world Localization is a case in point. In the US you would use a “z” while in Europe you would use an “s” – and say “whilst.” So you are constantly making localized, or localized, choices – even within the same language. All can agree…

WebEngage Partners with Kenscio’s Email Management Solution

WebEngage Expands Its Burgeoning Partner Portfolio With the Inclusion of Kenscio's Email Infrastructure & Deliverability Management Solution Intelligent retention marketing platform WebEngage announced an expansion of their ESP portfolio via a strategic partnership with Kenscio Digital Marketing. WebEngage is a cloud-based Marketing Automation solution that offers cross-channel user engagement via Email, SMS, Mobile and Web Push, In-App Messages, and Web Messages, IVR & Facebook. The email medium has been a…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

TechBytes with Mark Onisk, Chief Content Officer at Skillsoft

Tell us about your role and journey into research. How did you arrive at Skillsoft? I came to Skillsoft through acquisition just over 7 years ago. During my time in the Ed Tech space, I’ve worked primarily in Product Development and R&D roles. Much of my tenure has been designing and developing Digital Learning models that improve retention, efficacy, and ROI. These have ranged from developing simulation and capstone activities for IT professionals and developers, building business scenario simulations and conducting…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

Priceless Experiences Are Coming to a Smart Speaker Near You

Mastercard unveils plans to launch Priceless Experiences voice assistant Mastercard announces it’s first-ever voice skill for smart speakers: the Priceless Experiences skill. With 75 percent of US households expected to own at least one smart speaker by 20201, and with 74 percent of Americans prioritizing experiences over products2, Mastercard has developed the skill as a go-to resource for unique experiences in your home city or while traveling. Available exclusively to Mastercard cardholders, Priceless Experiences…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…

Four Ways To Measure The Always-On Consumer

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

TechBytes with Neil Trevett, Vice President at NVIDIA

Tell us about your role and the team/technology you handle at NVIDIA. I am VP Developer Ecosystems at NVIDIA, where I help drive and develop the technology and relationships that enable application developers to take advantage of advanced GPU acceleration. I am also the elected President of The Khronos Group, where I initiated the OpenGL ES standard that's now used by billions worldwide every day, helped catalyze the WebGL and glTF projects to bring interactive 3D graphics to the Web and helped establish and launch the…

Inseego’s 5G NR Solutions Highlight Leadership at 5G World Summit

Inseego CMO and EVP of IoT and Mobile Solutions, Ashish Sharma, to Participate in a Live Panel Session on the Evolution of Wireless Network Infrastructure Towards 5G Inseego Corp., a pioneer in 5G and intelligent IoT device-to-cloud solutions, is showcasing its industry-leading 5G NR innovations at 5G World Summit in London this week. Inseego CMO and EVP of IoT and Mobile Solutions, Ashish Sharma, will also be participating in a live panel session, June 13, discussing the evolution of wireless network infrastructure towards…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

Artificial Intelligence – the Driving Force Behind Modern Innovation

Innovation is seen as highly desirable in business in 2019. However, while most businesses might claim to be innovative, for many it is more of a PR exercise that positions that company as innovative without really delivering. To truly be innovative involves a different culture and a different mindset. And for innovation to be future-proof and sustainable in the long-term, then Artificial Intelligence (AI) is going to play a major role. The Rise of Innovation Innovation has become so important, that industry has emerged…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…