Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business. Partners and…

mobileLIVE Ranks 99th Among Canada’s Fastest-Growing 500 Companies

Canadian tech firm, mobileLIVE has earned a spot on the Growth 500 ranking for the second consecutive year. Canadian Business and Maclean’s announced that mobileLIVE ranked 99th on the 30th annual Growth 500 - the definitive ranking of Canada’s Fastest-Growing Companies. mobileLIVE also ranked as the 39th Fastest-Growing Company in Toronto and 20th Fastest-Growing Software Companies in Canada. “The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

KT’s AR Market Wins OVUM’s Best Innovation of the Month

KT AR Market Won First of 92 Global Innovative Services Rated by Ovum A new mobile shopping service using Augmented Reality (AR) developed by KT Corp. , South Korea's largest telecommunications company, has earned global recognition for its innovative approach to the user experience. KT's AR Market, an AR-powered mobile shopping service first launched in South Korea, was recently selected for Ovum's Innovative Service of the Month. Ovum is an independent analyst and consultancy firm based in London. The British…

World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

Mixed Reality Marketing Summit takes place on Nov. 5 in New York City Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their…

Adobe Announces Innovations in Video Suite at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide faster production rates, and seamless workflows, among many other features to enable video creators to bring their ideas to life. Adobe announced the salient features of their latest Creative Cloud Release- Adobe Sensei-powered animation Intelligent audio cleanup tools Selective color grading Advanced data-driven motion graphics templates End-to-end VR 180…

Immersive Technology Has Arrived: AR and VR Set to Become Mainstream in Business Operations in the Next 3 Years

New Research Reveals That Immersive Technology Delivers Better Efficiency, Productivity and Safety for Enterprises, and That Augmented, Rather Than Full Virtual, Reality Will Lead the Way for Business Operations A new report by the Capgemini Research Institute has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations. The report, "Augmented and Virtual Reality in Operations: A guide for investment" has found that 82 percent of companies…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

Stayup Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

StayUp Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…

Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How

Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible to Suicide, Bullying and Fake News Last week, I was talking to a few VPs of Product Marketing, for the Interview Series, about the validity of 30-second videos and their performance! Looks like, Facebook heard it all… (speculation!) After an unknown source leaked screenshots from the Time Well-Spent movement in June, we knew this feature was obviously going live; but not when. It came a month too soon, I…

Airpush Announces Acquisition of General Mobile Corporation (GMobi)

Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It's Expanding Global Network Airpush, the mobile advertising leader integrated into over 300,000 mobile apps, announced the purchase of General Mobile Corporation (GMobi), a global provider of mobile Internet services and products driving revenue in emerging markets for mobile device Original Equipment Manufacturers (OEM's). With this latest acquisition, Airpush now provides app developers with a comprehensive monetization platform encompassing a wide variety…

The CX of the Future

Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to sports teams to music and beyond, brands of all kinds can secure lifelong customer and fan affinity by delivering creative experiences that drive better engagement. Maximizing customer engagement is critical to the backbone of any brand. Research has shown that consumers are five times more likely to check out products and services from brands they trust, four times more likely to refer brands…

How to Grow Your Presence on Twitch in 2018

Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can Be a Part of This Community Twitch is a popular one-of-its-kind online service for power-packed digital gaming experiences. When it first launched in 2011, Twitch focused entirely on video games, but since then it has expanded to include various streams aligned with art, music and talk shows. There are over 2 million unique visitors that flock to Twitch on a monthly basis, apart from the 17,000 of those…

Crowded Cloud Partners with Verasity to Upend the Media Industry with Blockchain

Crowded Cloud's Launch Means That Entertainment Professionals Could Dismantle Hollywood's Traditional Studio Decision Making Culture In a move that stands to take blockchain's impact on the entertainment industry to the next level, Crowded Cloud, a new platform to decentralize how TV and film projects are launched and funded, has partnered with video upstart Verasity. Hollywood studios rely heavily on a narrow circle of creative artists, filmmakers, producers and production houses. Exclusion from these cliques is…

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…