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Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

Capital Strategies Being Rewritten as C-Suite Grapples With Immediate Impact of New Reality

-73% of global executives expect COVID-19 to have a severe impact on the global economy -Over half (52%) are having to reconfigure operations, as vulnerabilities in supply chains are exposed -54% of respondents expect a longer period of slower economic recovery extending into 2021 -M&A activity intentions remain strong as executives look beyond the crisis Business leaders are focussing on navigating the immediate impact that COVID-19 has across supply chains, revenue and profitability, while reconfiguring capital…

HTC Conducts Its First Virtual “VIVE Ecosystem Conference” (V²EC) fully in VR Allowing Global Attendees to Join Virtual Sessions

HTC announces strategic long-term partnership with China Mobile to accelerate the 5G+XR Ecosystem in China HTC VIVE held its fifth annual XR industry conference, now renamed the Virtual VIVE Ecosystem Conference (V²EC), but this time in VR. It marks the first major physical industry event that has been replaced fully by an interactive VR digital twin. Approximately two thousand participants from over 55 countries have registered for the event, with worldwide speakers attended the event in the form of their own custom…

Live Streaming Holographic Corporate Events: DVE Launches the HDR Studio Stage for the Ultimate Event Virtualization

DVEholographics (DVE) unveiled the much-anticipated HDR Studio Stage™. The HDR Studio Stage™ converts hotel ballrooms and convention centers into state-of-the-art TV. Speakers can be live at the HDR Studio Stage™ or can be remotely transmitted from smaller studios, corporate HQs, and even home-based studios.  DVE made world news transmitting Stephen Hawking live from his home in Cambridge, England to the Sydney Opera House .  The end result is a totally virtualized event production that uses a massive corporate…

Augmented Reality From Every USA Wine in 2020

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

Denodo Platform Now Available on the Google Cloud Platform Marketplace Providing Realtime Data Delivery Through Data Virtualization

Provides Enterprise-scale Data Management Solution for Data Integration without Replication Denodo, the leader in data virtualization, has announced the availability of the Denodo Platform through Google Cloud Platform (GCP) Marketplace, making it easier for organizations to transition data to Google Cloud to accelerate cloud data analytics and data lake initiatives. As a subscription-based offering, the Denodo Platform on GCP Marketplace provides a true enterprise-scale data management solution for real-time data…

Denodo Platform Now Available on the Google Cloud Platform Marketplace Providing Realtime Data Delivery Through Data Virtualization

Provides Enterprise-scale Data Management Solution for Data Integration without Replication Denodo, the leader in data virtualization, announced the availability of the Denodo Platform through Google Cloud Platform (GCP) Marketplace, making it easier for organizations to transition data to Google Cloud to accelerate cloud data analytics and data lake initiatives. As a subscription-based offering, the Denodo Platform on GCP Marketplace provides a true enterprise-scale data management solution for real-time data…

Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI

This article is co-authored by Sverre P. Jonassen Meeting the expectations of consumers in today’s on-demand world is by no means an easy task. They often have sky-high expectations and expect the brands they interact with to be ready to assist their every need 24/7 with instant, helpful and personalized service. This goes doubly so for the telecommunications industry where reducing customer churn is critical and the small differentiations in products and services make it difficult for inexperienced buyers to spot. This…

Ubiquity6 Launches Display.land – A Place for People to Capture, Edit and Share Reality

Reality is the new canvas for creativity: Ubiquity6 launches Display.land to unlock new ways for people to create and connect by merging the digital and physical worlds ​Ubiquity6​, the augmented reality and computer vision company, announced the general availability of Display.land, an augmented reality app and creation community that empowers anyone to turn physical spaces into a digital environment for shared self-expression and creativity. Display.land turns the everyday smartphone camera into a connected, world-scale…

Myth or Reality? VAB Probes 15 Video Viewing Fallacies

New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing Behavior. In the guide, 15 video viewing myths are examined and disproved using credible statistics from verified sources, including those relating to cord cutting; time spent viewing video via linear TV compared to viewing using internet connected devices; younger audience viewing behavior;…

eyecandylab and LG Uplus Become first to Fuse TV Home Shopping with Augmented Reality

eyecandylab and LG Uplus, the leading 5G service provider in South Korea, are taking home shopping to a new level with their newly launched cooperation: With the launch of the product "U+ AR Shopping", they are realizing Augmented Reality for home shopping channels for the first time worldwide, thus bringing the shopping mile home. Viewers of GS Shopping and Home&Shopping, two of South Korea's largest home shopping channels, will now benefit from better product presentations. These include detailed 3D scans that allow…

Virtual Make-Up Comes to the YouTube Masthead

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…

Phononic and Extality Partner to Help Food and Beverage Retailers “See” a More Profitable Future With Augmented Reality

New AR App Helps Food Retailers Visualize the Opportunities to Transform Checkout Sales and Profitability with Phononic’s Innovative Solid-State Freezer Phononic, a global leader in solid-state cooling and heating technology, announced that it has partnered with Extality, a leading developer of mobile virtual reality (VR) and augmented reality (AR), to create the first photo-realistic AR app for food and beverage professionals. The Imagine app allows store owners and brands alike to project a virtual image of Phononic’s…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Voxware Augmented Reality Solution Takes Centerstage at IMHX 2019

Guests Have the Opportunity to Better Understand the Value of Using Augmented Reality in Three Sample Scenarios: Kit Assembly, Order Picking and Order Packing Voxware, a leading provider of cloud-based voice and analytic supply chain solutions, will showcase its virtual reality simulation at IMHX 2019 (Booth 6C222). Attendees will have the opportunity to experience the benefits of Voxware Augmented Reality (AR) in three sample scenarios: kit assembly, order picking and order packing. Check out the @Voxware_Inc #AR demo…

NexTech AR Solutions to Webcast Live at VirtualInvestorConferences.com August 1st

The Company Invites Individual and Institutional Investors, as Well as Advisors and Analysts, to Attend Real-Time, Interactive Presentations on Virtualinvestorconferences.Com NexTech AR Solutions, is a rapidly growing augmented reality technology company targeting three multi-billion dollar verticals in the AR industry; AR e-commerce, AR University and AR Studios which all drive revenue from its omni-platform called "Aritize". The company is pleased to announced that CEO Evan Gappelberg, will present live at…

Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck

Bublar Group (BUBL MTF), Scandinavia's leading listed company in AR/VR/XR technology, acquires the Finnish AR-company Sayduck, with offices in Helsinki and Vilnius. Sayduck enables e-commerce companies to develop their digital product portfolio into 3D and allows end consumers to deploy virtual 3D models into the real-world based on the latest Augmented Reality technology. Since 2018, Sayduck has collaborated with Shopify Inc, a world-leading e-commerce platform powers more than 800,000 businesses. Sayduck is Shopify's…

ReelTime VRs New ReelTime Virtual Room May Be Coming to a Hotel or Home Near You

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

iVirtual Technologies Announces Launch of heymoji: A First-of-Its-Kind 3D Avatar Personalization App for Social Media

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

Atos recognized as official Microsoft Mixed Reality Partner

Atos, a global leader in digital transformation, announces that it is now an official Microsoft Partner for Mixed Reality and joins prestigious Microsoft Mixed Reality Partner Program (MRPP). This confirms Atos’ expertise and success in building Mixed Reality innovative solutions, combining the benefits of both virtual and augmented reality – using Microsoft HoloLens technologies. The MRPP is designed to support Microsoft partners that have demonstrated technical proficiency and proven success in Mixed Reality, providing…