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The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

VAB Multiscreen TV Advertising Campaign Launches

VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutionizing fitness, and Touch of Modern, an e-commerce app for men to discover cutting-edge products not…

Self-Translating Wine Labels Becoming the New Standard

Wine exporters look to new technology for market growth Clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to Digital Marketing Specialist Dave Chaffey. Third Aurora, the tech startup led by Chaffey, announced that the technology would be rolled out to their Winerytale platform in 2020. A prototype video, shown on the Third Aurora website, demonstrates the solution for two different…

Mobile Tide Ebbs as Popularity of PC and VR/AR Increases for UK Studios, says TIGA

TIGA, the network for video games developers and digital publishers and the trade association representing the video games industry, released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In the year to November 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA also released the following new information: PC (comprising retail and online PC games, social network games and massively…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

TechBytes with Neil Trevett, Vice President at NVIDIA

Tell us about your role and the team/technology you handle at NVIDIA. I am VP Developer Ecosystems at NVIDIA, where I help drive and develop the technology and relationships that enable application developers to take advantage of advanced GPU acceleration. I am also the elected President of The Khronos Group, where I initiated the OpenGL ES standard that's now used by billions worldwide every day, helped catalyze the WebGL and glTF projects to bring interactive 3D graphics to the Web and helped establish and launch the…

TechBytes with Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair

Tell us about your role and the team/technology you handle at Wayfair. As Head of Next, I lead Wayfair’s effort to explore far-future research and development, positioning the company to pioneer the future of retail by leveraging emerging technologies and looking at them with a long-term lens. Our team is driving ideation and engineering to help create next-generation customer experiences through technologies like mixed reality, spatial computing, artificial intelligence and more. What is Wayfair and what are your…

SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their…

Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX…

Worldwide Acceptance of Digital Securities Grows While tribeOS Sees Exempt Exchanges as Next Big Move

Ad Tech Startup CEO Matt Gallant Calls Out Industry "Crypto Cowboys" For digital securities to successfully navigate the waters of global finance, new territory is charted daily. And yet, a Titanic-sized obstacle remains: the widespread and often negative belief that digital assets are high-risk, unproven and unregulated. tribeOS, which launched the first federally approved Digital Security Offering (FIRE), continues its momentum in establishing a more accurate narrative. tribeOS CEO and co-founder Matt Gallant,…

Zappar Launches ZapWorks Studio 6

Augmented Reality Toolkit Pairs Powerful Functionality with Ease of Use; New Features Include World Tracking, Face Tracking and Beta Mobile WebAR Support Zappar, a leading global developer of Augmented Reality (AR) experiences and creative tools, announced the launch of a slew of new features to their AR content creation platform ZapWorks Studio, providing brands, agencies and independent creators with a one-stop shop for building immersive augmented, virtual and mixed reality experiences. “This new update is our most…

7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019

Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon confirmed that its sales grew by 17% to touch $59.7 billion in Q1 of 2019. The company is currently guided by its principle of customer obsession, vast scale of innovation and operational excellence across its operations. In this article, we tell you about the seven exciting Amazon initiatives from the last few months that have directly driven sales, enabling the tech…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…

Edge Computing Is a Key Trend for Mobile Internet

Operators to Uncover More Than $1 Billion in New Latency-Sensitive Revenue by 2025 Edge Computing is a key trend for the wired Internet. For Facebook, Netflix, Snapchat, and YouTube, localization of content is a well-established fact. Edge Computing for the mobile telecom world, conversely, is poorly defined, which has stunted investment and delayed headway as market players hesitate to commit to one vision of the Edge. In a new report from Mobile Experts, each facet of the current market is laid out along with revenue…

Zixi Announces Partnership With Synamedia To Allow IP Distribution For Mass Deployment

Easily Enable Secure and Reliable Distribution for Error-Free Video Streaming over IP Using Zixi Technology Zixi, the industry leader for enabling dependable, live broadcast-quality video over the public Internet, announced that Synamedia, the world's largest independent video software provider, has integrated Zixi in to the D9800 Network Transport Receiver. The Synamedia D9800 is the most versatile receiver designed for today's rapidly changing media environment that allows content providers the flexibility to migrate…

Personal Data Security and Protection Will Become Priority #1 for Organizations Around the World

Micro-Perimeters to Deliver Where Complex, Dangerously Vulnerable and Slow VPNs Have Failed The security and protection of personal data has moved to priority number one for organizations around the world, driven in large part by established (i.e., GDPR, California’s Consumer Privacy Act, etc.) and anticipated new regulations, where the legal and financial penalties attached to non-compliance are dire. In addition, personal data has become the lifeblood of most sales and marketing organizations where traditional…

Nuance Recognized as Leader in Intelligent Customer Engagement at 13th Annual Stevie Awards for Sales & Customer Service

Conversational AI Technology and Enterprise Customer Deployments Credited for Market Innovation and ROI Nuance Communications, Inc. announced its products and customer deployments were recognized for innovation and excellence at the 2019 Stevie Awards for Sales & Customer Service. Taking home several awards, Nuance, the pioneer and leader in conversational AI, reinforced its unparalleled expertise in delivering customer solutions that meet the needs of today’s enterprises, and drive impactful return on investment.…

Zentera Systems Enhances CoIP Platform with Zero-Trust File Transfers

New File Transfer Manager Enables Policy-Based File Transfers Crossing Zero-Trust Network Security Boundaries Zentera Systems, Inc., the leader in zero trust networking for the digitally-transformed enterprise, announced a new File Transfer Manager (FTM) for its flagship CoIP Platform zero-trust networking solution. Cybersecurity attacks are at an all-time high and securing enterprise applications and data against external and internal threats has never been more challenging. The tools companies rely on for secure…

Nextech Releases Updated UX for Its Patent-Pending Web-Enabled AR Platform

NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM). Demo…

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology. What inspired you to start a MarTech company? In my eyes, I see the internet as broken.  Consumers have a bad reading experience on publisher’s websites, with too many ad units on a page, which, in turn, slows down how fast it loads. On the flip side, publishers aren’t generating enough…