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Atos recognized as official Microsoft Mixed Reality Partner

Atos, a global leader in digital transformation, announces that it is now an official Microsoft Partner for Mixed Reality and joins prestigious Microsoft Mixed Reality Partner Program (MRPP). This confirms Atos’ expertise and success in building Mixed Reality innovative solutions, combining the benefits of both virtual and augmented reality – using Microsoft HoloLens technologies. The MRPP is designed to support Microsoft partners that have demonstrated technical proficiency and proven success in Mixed Reality, providing…

Urban Air Adventure Park Opens World’s First Immersive Reality Arena

Cutting-Edge Technology Promotes Fun, Fitness and Fantasy First there was virtual reality, then there was augmented reality – now, Urban Air Adventure Park is proud to present the world's first and only Immersive Reality Arena. A month after being named one of Entrepreneur's top 100 franchise companies in America, Urban Air Adventure Park, the world's leader in active indoor family entertainment, recently unveiled its latest attraction to guests at the growing company's Southlake, Texas location. The state-of-the-art…

CognitiveScale Collaborates with Red Hat to Make the Vision of Open, Scalable and Trusted AI a Reality

CognitiveScale Inc., an Enterprise AI software pioneer, announced a collaboration with Red Hat, the world’s leading provider of open source solutions, to help enterprises accelerate their digital transformation journey with AI. The collaboration aims to bring the power of open, scalable and trusted AI into IT DevOps by enabling customers using Red Hat OpenShift Container Platform to develop AI applications using CognitiveScale’s Cortex software. Built on open and extensible specifications, Cortex simplifies the design,…

Shutterstock Launches “View in Room” Augmented Reality for Mobile

New Virtual Reality Experience Allows iOS App Users to Visualize How an Image from Shutterstock's Collection Would Look in Real Life Shutterstock, Inc., a leading global technology company offering high-quality content, tools and services through its creative platform, announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new "View in Room" button that allows users to access their camera phone and…

Mize Brings Merged Reality to Connected Customer Experience

Mize Partners with Help Lightning to Deliver Integrated Virtual Interactive Telepresence to Enhance Customer Experience During Service Interactions Mize, a leading provider of Connected Customer Experience Platform and service lifecycle management software announced that the company has partnered with Help Lightning, a Merged Reality solution provider. Mize customers will now be able to access the integrated Virtual Interactive Presence capability to enhance field service and technical support. As part of the…

ePlay’s Big Shot Augmented Reality Ad Solution To Target Over 1.5 Billion Devices

New Advertising Partnerships Brings Brands and Retailers to Big Shot Basketball and Other Leading Mobile, Desktop, and Console Games ePlay Digital Inc. announced it has launched a new 3D augmented reality (“AR”) advertising solution for brands to target gamers. The multiplatform, immersive, and interactive advertising solutions can be targeted to audiences on 25+ platforms including: iOS, Android, XBOX, PlayStation, VR, ARKit, ARCore, tvOS, GearVR, etc. The ad solutions reach potentially over 1.5 billion devices globally…

New Reality Co. Builds Award-Winning VR Experience With Perforce

Technical and Creative Team Leverage Perforce Version Control to Premiere Tree at Sundance in Just Two Months Perforce Software, a global provider of enterprise-grade DevOps-focused software solutions and the leading provider of version control software for large scale entertainment and AAA game development, was selected by New Reality Co. as the solution to integrate and support their creative and technical work. Integrations with Unreal Engine (UE4) and a variety of design and rendering tools used by contributors on a…

New Virtual Human Technology from Talespin Leverages VR and AI for Teaching ‘Soft Skills’

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Brands that Realize the Potential of Augmented Reality

I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be found at the end of a rainbow or in an episode of The Jetsons. Now, it has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience. Perhaps the most amazing opportunity AR presents is that it allows us to evaluate products as if they were right in front of us. Gone are the days of wondering… Will this dining room set fit in the corner…

Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

Tellables Launches Virtual Human Storytellers at 2019 Alexa Conference

Tellables, a publisher of voice apps, is set to launch virtual human storytellers at The Alexa Conference. The digital characters, which tell original stories and understand spoken language, will be on display at the Alexa World's Fair in Chattanooga, TN from January 15–19, 2019. Virtual human storytellers are an addition to the current Tellables lineup of conversational, voice first story apps. Amy Stapleton, CEO and founder of Tellables, explained consumers with Alexa-enabled devices can access audio stories by…

PlugXR Announces Augmented Reality Creator (Beta) to Create Fastest Mobile AR Apps for Free

Expands AR Market for Everyone with NO Coding Skills PlugXR, Inc., an Augmented Reality (AR) /Virtual Reality (VR) /Mixed Reality (MR) Silicon Valley startup based in San Jose, California (USA), Sweden (Europe) and Hyderabad (India), announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. PlugXR announces Augmented Reality Creator (Beta) to create fastest Mobile AR Apps for Free “We…

Vertebrae Introduces a New Augmented Reality Shopping Experience for Retail

New Axis Platform Allows Any Retailer to Implement Interactive 3d and AR Experiences - No App Required - to Give Shoppers the Confidence They Need to Make the Right Purchase Vertebrae, a technology innovator in interactive 3D and AR solutions, announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.…

The Very Real Benefits of Selling With Virtual IT Labs

Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through the purchasing process before speaking to a sales rep. Further, when it comes to complex purchases, there are typically seven decision-makers to convince, covering at least three different functions. Sales Performance International also reports that, while companies in the US spend $20 billion on sales training every year, employees forget 84 percent of those lessons within 90 days. Consider The…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

CoreSite Launches Concept3D’s Virtual Tour Platform in Virginia Data Centers

CoreSite's Reston Data Center Campus Comes to Life Online with Immersive Virtual Tour for Sales, Marketing and Training Concept3D, a leader in creating immersive online experiences with 3D modeling, virtual reality (VR), interactive maps and virtual tour software, announced that CoreSite has launched the Concept3D platform with a virtual tour of CoreSite's state-of-the-art data center campus in Reston, Virginia. The Concept3D platform is an all-in-one software solution for data centers and other large facilities…

8th Wall Web Brings Augmented Reality to Websites for the First Time

8th Wall announced the launch of 8th Wall Web, the world’s first augmented reality (AR) solution of its kind for mobile web browsers. With 8th Wall Web, interactive AR content that could previously only be experienced by downloading an app can now run directly on any existing website. 8th Wall Web makes all augmented reality features immediately accessible by most smartphones with a camera and web browser. Until now, browser-based AR experiences required the use and recognition of visual cues or image markers, like QR…

Showpad Releases the Sales Enablement Industry’s First Augmented Reality Features to Deliver More Immersive Buyer Experiences

Support for 3D Models and Augmented Reality Enables Salespeople to Differentiate with Visually Engaging Selling Experiences Showpad, the industry's first unified sales enablement platform, has launched Augmented Reality (AR) features to provide a more immersive buyer experience for large and complex products. The new capabilities allow salespeople to leverage 3D models through Showpad's iOS app to better educate customers and leave a lasting impression with prospects. With AR spending expected to hit an estimated $60…

EyeKandy Launches ‘Point & Place’ Augmented-Reality-as-a-Service Platform for Retail

Enables Brands and Retailers to Easily Add AR Shopping to Website Product Pages and "Closes the Imagination Gap" for Online Shoppers. EyeKandy, a global leader in A-Commerce solutions, announced the launch of Point & Place, a turnkey augmented reality (AR) platform for brands and retailers. The AR platform enables brands and retailers to take advantage of the growing consumer awareness of AR technologies to deliver a more engaging shopping experience and reduce the guesswork required for shoppers when making online…

Atlatl Software Announces Collaboration Between Oracle CPQ Cloud and Atlatl’s Visual and Augmented Reality Product

Atlatl is Working with Oracle to Provide Customers a Near-Seamless Visualization Product Integration with Oracle CPQ Cloud Atlatl Software, a leading provider of 3D and augmented reality configuration software for manufacturers and Silver level member of Oracle PartnerNetwork (OPN), announced a collaboration with Oracle Configure, Price, Quote (CPQ) Cloud, part of the Oracle Customer Experience (CX) Cloud Suite. Atlatl's product offerings simplify the manufacturing sales process through rules-based engineering…