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Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

Vancouver-Based Start-Up Recognized During 2019 IA Corporate Researchers Conference for Its Transformative End to End Market Research Insight Platform Rival Technologies was named “Outstanding Disruptive Start-Up” at the 2019 Next Gen Market Research Disruptive Innovation Awards for its work in transforming traditional market research with its end-to-end insight platform Chat Lab. The award, presented at the 2019 IA Corporate Researchers Conference (CRC) in Orlando, Florida, honors a start-up that is disrupting…

Satisfi Labs Receives Investment from the Google Assistant Investment Program to Grow Conversational AI Voice Capabilities

Satisfi Labs’ Knowledge Management Platform Receives Investment from the Google Assistant for Growth of Google Actions and to Support the Voice Ecosystem Satisfi Labs, the leading AI-powered Knowledge Management Platform, announced their investment from the Google Assistant Investment Program. The new investment from Google will give Satisfi Labs the ability to expand its voice capabilities to support Google Actions for the Google Assistant. Satisfi Labs’ conversational AI capabilities broaden the Assistant’s reach into…

New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising…

Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive. As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital banner advertisements and as digital advertising…

Unlock the Meaning Behind Product Ratings and Reviews with Bazaarvoice Insights and Reports

New solutions provide actionable recommendations, powerful reporting to help brands and retailers understand what consumers are saying about their products Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced new Insights and Reports applications. These new solutions are designed to help brands and retailers better interpret and take action upon customer feedback gleaned from customer ratings, reviews, and questions. With pre-built and customizable reporting tools…

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative

Amazon and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products provide customers with choice and flexibility through multiple, interoperable voice services. The initiative is built around a shared belief that voice services should work seamlessly alongside one another on a single device, and that voice-enabled products should be designed to support multiple simultaneous wake words. More than 30 companies are supporting the effort, including global…

New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…

Selligent Consumer Study Reveals 69% Find It ‘Creepy’ When They Receive Ads from Voice Assistants Based on Unprompted Conversations

Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without Alienating Consumers Global B2C marketing automation company, Selligent, published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s…

Oracle Unveils AI-Voice for the Enterprise

Oracle Introduces Natural Voice Conversations to Digital Assistant and Enhances Deep Learning Semantic Parser to Handle Complex Linguistic Constructs Oracle announced availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with conversational AI, simplifying interactions and improving productivity. “Enterprises are demanding an AI-powered…

Three-Fifths of Brits Ignore Their Smartphones’ Voice Assistants – but In-Car Offers a Growth Opportunity for Voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out of the home. It revealed that of the 38% of people that do use voice assistants on their phones, nearly half (47%) use them while driving, compared to only a quarter…

AI-powered Conversational Analytics Platform, Scoop to Help Brands Glean Unique Insights From all Customer Conversations Across Voice,…

Scoop Has Been Incubated by Netcore Solutions, a Global Marketing Automation Provider In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence, Scoop, a Netcore incubated startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization. Scoop leverages machine learning to mine insights from customer conversations across voice, video, and text sources to discover sales…

Fuze Recognized as a Leader by Independent Research Firm in Unified Communications as a Service Providers Evaluation

 Fuze Earns Highest Score Possible in Product Vision, Execution Road Map, Mobility, and Customer Success Criteria Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise, announced that Forrester has recognized the company as a Leader in The Forrester Wave: Unified Communications-As-A-Service (UCaaS) Providers, Q3 2019. Forrester evaluated nine unified communications and collaboration vendors across 31 criteria and an extensive product evaluation, specifically…

Paxata Recognized in the Gartner Peer Insights ‘Voice of the Customer’: Data Preparation Tools

Paxata, the pioneer in self-service data preparation, announced that it has been recognized for its ratings by end user professionals in the 2019 Gartner Peer Insights ‘Voice of the Customer’: Data Preparation Tools, based on 17 reviews. Paxata is one of two vendors out of eight total vendors who attained the highest two ratings in “Overall Rating,” “Service and Support,” and “Evaluation and Contracting”, with scores higher than Alteryx, Microsoft, and Tableau. Paxata is also one of two vendors out of eight total that…

DISH Activates the Google Assistant on Hopper Receivers; Debuts New Google-Branded Voice Remote

Access the Assistant Using Dish Voice Remote; No Additional Devices Required DISH began rolling out a software update on the company's Hopper family receivers that allows customers to access the Google Assistant via the DISH voice remote at no additional cost. Customers can use the DISH voice remote to ask the Assistant questions related to what they're watching, as well as receive weather updates, find nearby restaurants, view photos on the screen, control smart home devices and more. These new capabilities build on the…

Steve Flynn Joins Magid, Bringing Expertise in Voice of Customer and Neuroscience for Consumer and B2B Brands

Magid announces the hiring of Steve Flynn as Senior Vice President. Based in Atlanta, Flynn joined the team on July 15, 2019, with a proven track record of designing and implementing strategic programs for an extensive variety of global B2B and B2C companies. “Building on Magid’s deep understanding of human behavior and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail, and CPG,” says Craig Wax, Executive Vice President, who leads Magid’s…

SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI Platform Data

HERE Technologies, a global leader in location platform services, announced a partnership with SoundHound Inc., the leading innovator in voice-enabled AI and conversational intelligence technologies, to add a voice-first navigation experience to SoundHound Inc.’s Houndify voice AI platform. The partnership provides Houndify developers the ability to apply real-world location data from HERE Technologies to their applications to improve the driver experience and enhance safety. Drivers will be able to activate navigation by…

GoodFirms Conducts Research on Ecommerce Marketing Strategies, Ecommerce Apps, App Development Cost and Mobile App Usage

At GoodFirms.co you can come across several surveys conducted to help the entrepreneurs to explore and boost their businesses. GoodFirms highlights the research done on ecommerce marketing strategies, ecommerce apps, mobile apps cost and mobile app usage report. So that the organizations optimize, follow new trends and strategies to flourish their online business globally. Here is a summary of the surveys above conducted by the research team of GoodFirms:  4 Ecommerce Marketing Strategies for Small Businesses:…

AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology

Study Shows Brands, Agencies And Publications Are Suffering From Vendor Overload, Point-Based Solutions Unable To Solve Underlying Industry Problems Marketers On Average Use 28 Advertising And Marketing Technologies; Will Add 8 New Technologies Next Year; 70% Think They Will Have Even More In Three Years The convoluted digital advertising supply chain has been under the microscope since P&G’s Marc Pritchard called on the industry to clean up its act, but according to marketers it hasn’t gotten any better. A recent…