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TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Tethr Secures $15M in Funding to Grow AI-Driven Conversation Intelligence Platform

Tethr Raised $15 million In Series-A funding Led By Grotech Ventures With Participation From MissionOG And Strategic Investors Tethr, the conversation intelligence company, has raised $15 million in Series A funding led by Grotech Ventures with participation from MissionOG and a number of strategic investors. This latest round represents the first institutional investment in Tethr’s four-year history after raising seed capital primarily from individual investors. The company will use the funds to build out its team, scale…

Pega Accelerates Customer Service With Expanded AI and Virtual Assistant Enhancements

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

Confirmit Receives 2017 CUSTOMER Contact Center Technology Award

FastTrack for Contact Centers Honored For Improving Customer Service Technology And Aiding The Improvement Of The Customer Experience Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, announced that TMC, a global, integrated media company, has named FastTrack for Contact Centers as a 2017 Contact Center Technology Award winner, presented by CUSTOMER magazine. FastTrack for Contact Centers is a comprehensive customer feedback solution that…

Reflektion Scores Additional $12 Million in Funding to Continue EMEA Expansion

Investment from Hasso Plattner, Battery Ventures and Clear Ventures Will Fuel the International Expansion of Reflektion's AI-Powered Solutions for the Retail Industry Reflektion, the leader in individualized personalization solutions for the retail industry, today announced it has raised $12 million in financing. With triple-digit growth in 2017, Reflektion will use the new investment to continue its rapid expansion into international markets—particularly in the EMEA region which accounts for 10 percent of its total…

TechBytes with Einat Weiss, VP, Global Marketing, NICE

Einat Weiss VP, Global Marketing, NICE Last week, NICE announced the next iteration of its cognitive Robotic Automation platform featuring much-enhanced machine learning capabilities that can manage, consume and integrate more complex sets of unstructured data. The result—businesses deploying the NICE Robotic Automation platform can decrease manual effort by up to 85%! We spoke to Einat Weiss, VP of Global Marketing, NICE, to understand how the company brings together data science, analytics and automation technologies…

Pressing Engagement: The Art of Social Selling

Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly becoming an essential tool for sales teams, is Social Selling. Social Selling, in the right hands, can bring unprecedented opportunities for connecting and engaging decision makers. For the most part, companies are beginning to wise-up to Social Selling.Forty-nine percent of B2B enterprises…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

Gaining the Millennial Stamp of Approval on Social Media

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the constant exposure to media, millennials have already witnessed the major missteps and triumphs of brands, resulting in a different set of expectations for…

MIT Technology Review Study: Iconic Firms Embrace AI and CX Technologies Without Compromising on human capital investments

Iconic Firms Place A High Value On Human Capital Investment, And Are Keen To Strike The Right Balance Between Human And Automated Customer Channels The MIT Technology Review has unveiled a report of its latest global survey on how AI and Customer Experience (CX) technologies are fueling iconic brands to take customer satisfaction to an all-new level without cutting down on investments in human capital. The report titled, “Getting to Iconic: How world-leading brands balance talent and technology for CX excellence” reveals…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Decibel Insight Delivers Impressive Growth, Tangible Customer ROI on the Heels of Series A Funding

Leading Brands Turn To Decibel Insight’s Digital Experience Analytics To Understand, Optimize And Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has increased revenue by 250 percent and its customer base by 100 percent year-over-year. To support this rapid business growth, the company doubled its employee headcount across its London, Boston and Denver offices. This momentum comes on the heels of the completion of Decibel Insight's…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Four Key Takeaways from AdWeek New York

NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry. From topical daytime panel discussions and evening networking events, to late-night parties where the more “direct” conversations took place, Advertising Week was a full-on celebration of the economic and social impact of the evolving industry. Topics such as the importance of diversity,…

Marketing Trends: Rise of the B2B Consumer

When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incorporating a new business partner, investing in a new technology or finalizing a commercial deal, B2B decision makers will rarely make a purchase on a whim. For this group, the age-old marketing tactics of Product, Place,…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…