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Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data company with the industry’s largest TV viewership footprint. Brands working with Tremor Video DSP will continue to benefit from this exclusive partnership. The partnership also includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada. “Tremor Video DSP retains a solid leadership position in TV…

Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

Copper Chooses the UK in Next Step of International Expansion

Copper, the Alpha CRM for Google, Announces Its Arrival to the UK to Meet Rising Consumer Demand It's an era of running businesses through relationship management, states Copper’s website. Its decision and innovation to build a CRM around Google’s business products has clicked with customers and investors alike. Copper, as we speak, has 12,000 businesses as clients in over 100 countries and it has raised $87 million in funding so far. Also, Copper’s CRM business has seen an 80 percent revenue growth year-over-year in the…

Evergage and UST Global Partner to Power Advanced Personalization for Retailers

With Evergage’s Award-Winning Customer Data Platform and UST Global’s Integration Services and Expertise, Retailers Can Execute Cohesive Personalization Campaigns Across Online and Offline Channels Evergage, The 1-to-1 Platform company, and UST Global, a leading digital transformation solutions company, announced a strategic partnership. Blending Evergage’s award-winning personalization and customer data platform (CDP) technologies with UST Global’s implementation, integration and consulting services, the partnership…

Conversational AI Platform Bonobo AI Raises $4.5 Million

Startup Emerges from Stealth Mode to Transform Customer Relationships Bonobo AI, the first AI-powered conversational intelligence platform built to help customer-facing teams drive conversion, retention, and upsell, has raised a $4.5 Million seed funding round led by G20 Ventures and Capri Ventures. Bonobo AI is the conversational intelligence platform for organizations seeking to know their customers and grow customer relationships at scale. The platform centralizes fragmented customer interaction data from across…

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device

Americans Now View Their Smartphones More Than 14 Billion Times per Day With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's US edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among US…

Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm

Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Visioning Platforms, Q4 2018; The Forrester Wave: Journey Orchestration Platforms, Q4 2018 reports. The company’s Wave rankings included the highest scores possible in the strategy and technology criteria in both reports, and for…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

Bupa Global Continues to Drive Business Change with Confirmit

Highly Successful Customer Experience Programme Drives Long-Term Culture Change and ROI Leading international health insurer Bupa Global has strengthened its relationship with Confirmit to use the company’s solutions to run its highly successful Customer Experience programme. Bupa Global’s award-winning Customer Experience (CX) activities have been underpinned by the Confirmit Horizons platform since 2015. Since then, the Bupa Global team has expanded the programme from a listening-based approach to a “Listen, Learn…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business

Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy SAP SE and Qualtrics International Inc. announced they have entered into a definitive agreement under which SAP SE intends to acquire Qualtrics, the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. Under the terms of the agreement, SAP will acquire all outstanding shares of Qualtrics for US$8…

Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

The Power of A Guarantee For Digital Ads

Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.  If you’ve ever bought a home goods product or watched Tommy Boy, you know the influential role a guarantee can play in informing purchasing decisions. “100 Percent Satisfaction Guaranteed” stickers are commonplace for good reason. People like to know they’re getting what they pay for. Read More: Rubicon Project Now Offers Programmatic Guaranteed Buying…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

Marketing With AI/ML in Mind During the Coming Year

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…

Eight Common Chatbot Myths Debunked

Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, naturally, there are a number of misconceptions too. The interest for bots is not going to slow down. A study shows that 80% of businesses want to start using chatbots in the next two years. To implement the technology properly, companies should be aware of the real potential and limitations. Read More: botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management Like any new technology,…