TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment

Tell us about your role at InMoment and the team/technology you handle. As InMoment's VP of CX Strategy, I’m responsible for designing, deploying, and consulting on CX programs for global Fortune 1000 companies. InMoment is a pioneer in experience intelligence, an advanced form of both Voice of Customer and Employee Experience technologies, which helps the world’s largest and most successful brands effectively manage what, where and when they engage in dynamic conversations. Our technology collects, integrates and…

SugarCRM Elite Partner Faye Business Systems Group Adds New Features to Industry-Leading Sugar Messaging Application

FayeBSG Sugar Messaging v1.2 Includes MMS, Automated Notifications, a Chat Dashlet, and More Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement, customize and integrate innovative and effective financial and business systems. As the SugarCRM Global Partner of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Ytel, Sage 100, Quickbooks, Intacct, Constant Contact, Authorize.Net, Box, Jira, and more.…

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog. There's a reason why the world's biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best…

Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing

Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative study also sheds new light on what each think will bridge that…

Zoho Launches Next Generation of Office Suite; Empowering Businesses With Dynamic AI Features

Zoho Office Suite Introduces Zia, Zoho's AI-Powered Assistant, Apple TV and Android Integrations, Proprietary Data Cleansing, and Smart Note Card Functionality Zoho announced at Zoholics Mexico City its new version of Zoho Office Suite, which includes four sophisticated, cloud-based productivity software applications—Zoho Writer, Zoho Sheet, Zoho Show, and Zoho Notebook—enhanced with Zia, Zoho's AI-powered assistant. Zoho Office Suite provides deep contextual collaboration to meet the diverse, end-to-end business needs of…

Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration

Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL), a public cloud-based marketing data management solution. As an entry-level data management offering, RAL enables the fast integration of multiple data sources to deliver rich audience insights. “Most marketers agree that data management is challenging and not an area they want to focus the…

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What inspired you to be part of a non-Marketing Technology company — Grand Rounds? Grand Rounds is a new kind of healthcare company; we create products and services that give people the best possible healthcare experience. The opportunity appealed to me on both a personal and professional level. Personally, I have had healthcare experiences that…

Rimi Baltic Selects Revionics Price Optimization to Enhance Customer Engagement and Deliver Business Results

Leading Baltic Grocer Moves Toward More Strategically Aligned, Performance-Driven Pricing With more than 12,300 people employed Latvia, Lithuania and Estonia, Rimi Baltic is a dominant grocer in the Baltics. Part of the ICA Gruppen family of companies, Rimi Baltic embarked on a quest to select a more analytics- and data-driven approach to pricing, leading to the selection of Revionics' AI-based price optimization solution. Like grocers everywhere, Rimi Baltic faces a challenging and fast-changing retail landscape…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

MarTech Interview with Lisa Agona, CMO, Ensono

"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively and efficiently." Tell us about your role and how you got here. What inspired you to be part of Ensono? I joined Ensono as its Global Chief Marketing Officer in 2015. Prior to my role here, I had always worked as part of a pre-existing marketing team for large and established companies. What particularly attracted me to work for Ensono was…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I got into digital back in 1994, basically the earliest days in the industry. GM O’Connell, the Founder of Modem Media, which was the first-ever digital agency, recruited me out of Pepsi by convincing me that the story of advertising in the digital space was yet to be written. This was his pitch to me, “Help make the rules for a whole new part of the industry, remake the landscape.” This was exciting to me. He sold me…

PerimeterX Raises $43 Million In Series C Funding To Fuel Expansion into New Markets and Accelerate Product Development

The Round Will Allow PerimeterX to Expand Its Platform Beyond Bot Protection to Broader and Complementary Products Protecting from Other Cloud Security Threats, as Well as Expansion into New Verticals and New Markets PerimeterX has secured $43 million in Series C funding to expand its product portfolio beyond its PX Bot Defender offering to address the growing variety of information security risks facing enterprises on their web and mobile properties and their APIs. Scale Venture Partners led the round with participation…

Zeta Global Appoints Its First Chief Privacy Officer

Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, is proud to announce Ben Hayes as its first Chief Privacy Officer. A recognized expert in data privacy, compliance and security, and a pioneer in setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta's senior…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…