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TechBytes with Ashley Walsh, VP, Marketing, Formstack

Ashley Walsh VP of Marketing, Formstack Smart forms have existed for more than 12 years and people are still using paper forms for much of their meaningful data college. We spoke to Ashley Walsh, VP, Marketing, Formstack, to understand the extent to which AI/ML help deliver customized forms for online engagement.What’s the biggest attraction for you at Dreamforce 2018? Obviously, Metallica. Just kidding. We’re especially interested in getting feedback from customers, partners and media who are boots on the ground.…

Lithium Technologies and Spredfast Complete Merger

The Combined Company Offers the Industry’s First and Only Best-In-Class Platform for Customer Engagement Lithium Technologies, LLC and Spredfast, Inc. announced the closing of their merger transaction. Individually, each is the category creator and leader in social customer care and social media marketing. The combination of Lithium and Spredfast’s expertise and technology creates an unparalleled ability to connect with the customer wherever they are. With more than 2,000 brands spanning 100 countries, Lithium and…

Usabilla Named a Leader on G2 Crowd’s Fall 2018 Grid Report

Usabilla, a leading Voice of Customer technology provider, with customers in over 50 countries, has been named a Category Leader for Enterprise Feedback Management Software, by G2 Crowd, for another consecutive time. “Getting this recognition from G2 Crowd for the second time is great news and shows our prolonged commitment” Usabilla achieved a Leader position on the Enterprise Feedback Management Software Grid Report for Fall 2018, and was a leader in the Summer 2018 Grid Report. "Getting this recognition from G2…

The B2B Salesman Isn’t Dead: Only 30 Percent Of Business Buyers Prefer To Conduct Research On Their Own

Showpad’s “The New B2B Buyer Experience” Study Finds That a Skilled Salesperson Armed with Engaging, Interactive Content Experiences Is Best Positioned to Succeed in Increasingly Digital B2B Buyer Journeys The world of B2B sales has evolved. The average path to purchase is increasing in length, buyers are more informed than ever, and more stakeholders are involved in every purchase. However, according to the New B2B Buyer Experience report by Showpad, the leading sales enablement platform for modern sellers, this evolution…

Brandwatch & Crimson Hexagon Merge

Two Leading Social Intelligence Companies Come Together to Create New Artificial Intelligence-Driven Products to Help Every Decision-Maker Better Understand Their Consumers Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. "In this digitally connected world, our vision is to transform how organizations understand…

Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext's ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from China, Australia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the…

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage, a business cloud communications leader, announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to Vonage CEO Alan Masarek. Responsible for leading Vonage's global marketing strategy, Mr. Dave will support the Company's role as a global leader in business cloud communications and help lead Vonage through its next phase of growth. As Vonage's suite of products and services grow, Mr. Dave will focus on maximizing awareness of these capabilities and the Company's ability to provide…

Manzama and Concep Announce Partnership to Benefit Firms Wanting to Curate, Combine and Distribute Proprietary and Third-Party Content

Manzama and Concep are pleased to announce a new collaborative partnership using their combined technologies to create a seamless and streamlined way for firms to distribute both their own content and also to share relevant third-party content with their clients, prospects and employees too. Professional Services firms positioning themselves as trusted advisors are increasingly sharing content from outside of the firm around important industry, market, and topical developments as well as creating their own…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

CMO Council Explores State Of MarTech With Domain Experts

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech) landscape with just 150 solutions. Fast forward to 2018 and there are now a staggering 6,829 offerings in his latest 2018 Martech 5000 Supergraphic. The cover story in the Chief Marketing Officer (CMO) Council's PeerSphere quarterly digital magazine published today takes a deep dive into what has…

New Research Finds Not Valuing Customers Leads to $136 Billion Switching Epidemic

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals that US businesses have contributed to a switching epidemic by not valuing customers or listening to them when they have problems. And it’s costing them billions. In fact, a conservative estimate of the price of switching is $136 billion per annum. The report features survey responses …

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs' proprietary TotalSocial…

Vonage Drives Customer Engagement for MuleSoft Anypoint Platform Users via Nexmo and WhatsApp Business Solution

Vonage, a business cloud communications leader, announced that its Nexmo Communication API Connector, available on MuleSoft’s Anypoint Platform, is now integrated with the WhatsApp Business solution. This integration enables MuleSoft customers to leverage the new WhatsApp Business solution to elevate their customer engagement. Simple integration of Nexmo APIs into WhatsApp Business solution workflows eliminates the complexity of ongoing maintenance and operations. This integration allows MuleSoft business customers to…

Salesforce and AWS Expand Global Strategic Alliance to Accelerate Enterprises’ Digital Transformations

New Integrations Will Dramatically Simplify How Data and Events Are Shared Across AWS and Salesforce Services Amazon Web Services, Inc.,an Amazon.com company, and Salesforce, the global leader in CRM,  expanded their global strategic alliance announcing new product integrations that will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services.The new capabilities will demonstrate the companies' continued investment in delivering deeper levels of integration between…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Outreach Launches SalesEngagement.com, Announces New Book & Podcast

As Sales Engagement Gains Momentum, Outreach Creates The Go-To Resources For The Modern Sales Team Outreach, the leading sales engagement platform, announced the launch of SalesEngagement.com, a set of educational resources focused on leveraging the latest in Sales Engagement to change the way teams sell. As the Sales Engagement category grows in importance to the modern sales stack, SalesEngagement.com serves as an all-encompassing resource for sales teams and offers exclusive insight into Outreach's upcoming book "The…