Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

Sonobi Launches GDPR Consent Management Platform

Sonobi, a Leading Addressable Technology Provider Now Powers Advertising Industry with Consent Capabilities Sonobi has announced a privacy-by-design GDPR Consent Management Platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with the General Data Protection Regulation (GDPR) legislation. Sonobi's addressable platform, JetStream, now not only supports people-based advertising but also provides a publisher-led universal consumer ID that can empower both…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

New AI Tech Reshapes How Companies Listen to Customers

Customer Experience Leaders Using Luminoso Can More Quickly Identify Hot Topics Otherwise Buried in Avalanches of Open-Ended Customer Feedback Luminoso, the natural language company that provides AI-powered customer insight, is helping a growing list of customer experience professionals and data scientist teams to learn from the high volume of constantly arriving customer communications - like support tickets, open-ended survey responses, and product reviews - that would otherwise go unread. “Global enterprises selling…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Decibel Named a “Cool Vendor” by Gartner

Digital Experience Intelligence Platform Selected for Its Innovation, Impact and Intrigue Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced that it has been included on the list of Cool Vendors in Personalization report by Gartner Inc. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are making personalization a vital component of their products and services, as customer experience is core to competitive relevance.…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Qualtrics Announces Strategic Partnership with IBM

Qualtrics Experience Management Platform Is Now the Preferred Employee Engagement Technology For IBM Kenexa Clients Qualtrics, the enterprise technology leader in employee and customer experience, announced a strategic partnership with IBM to transform the employee experience. In keeping with IBM's strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Confirmit Announces 2018 ACE Award Winners

At 2018 ACE Award, Confirmit Clients Were Recognized for Success in Customer Experience Programmes and Commitment to Driving Business Change and ROI Today, Confirmit has announced the winners of the 2018 Confirmit ACE (Achievement in Customer Excellence) Awards. Established in 2005, the annual award programme recognizes Confirmit clients who demonstrate proven excellence and innovation in their Customer Experience programmes. Confirmit is a leading global solutions provider for Customer Experience, Voice of the Employee,…

NICE Introduces NEVA, A Robotic Virtual Attendant for Employees

A Personified Desktop Assistant, Nice Employee Virtual Attendant or NEVA, Transforms Employee Capabilities to Enhance Operational Efficiency, Bolster Sales Efforts and Drive Regulatory Compliance via On-Demand and Automated, Always- on Guidance Today, NICE took customer service to a new level of cognitive intelligence via the launch of NICE Employee Virtual Attendant or NEVA, the world's first virtual attendant, designed with the employee in mind. Powered by NICE’s proven, market-leading Desktop Automation technology,…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…

WP Engine Promotes Tina Dobie to Chief Customer Officer; David Brolsma to Chief Financial Officer

WP Engine Is the World’s Leading Wordpress Digital Experience Platform That Gives Companies of All Sizes the Agility, Performance, Intelligence, and Integrations They Need to Drive Their Business Forward Faster WP Engine, the world’s leading WordPress digital experience platform, announced two promotions on its executive team: Tina Dobie has been promoted to the newly created position of Chief Customer Officer (CCO) and David Brolsma has been promoted to Chief Financial Officer (CFO). These promotions are effective…

Channel and Sales Enablement Software Provider, Mindmatrix Launches Salesforce Community Add-ons

The Integration Adds Value to Salesforce Community by Bringing Mindmatrix Channel Enablement Tools to the Salesforce Community Portal Making It More Powerful Pittsburgh-based channel and sales enablement service provider, Mindmatrix introduces Salesforce Community add-ons that bring the Mindmatrix channel enablement tools to the Salesforce Community Portal, making it more powerful. The integration brings Mindmatrix channel and sales enablement software platform’s key modules such as playbook, training and…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

E-commerce Veteran, Kevin Rodgers, Tapped by PriceSpider as New Director of Sales

Former Google Exec Brings Over a Decade of Experience to Clients of Top Retail Tech Provider PriceSpider — an industry pioneer in creating advanced retail technology solutions for brand manufacturers and retailers—is proud to announce the recent onboarding of Kevin Rodgers as its new director of sales. After over 13 years of helping Google Inc. build and scale sales and operations teams across digital media and e-commerce, Rodgers will be stepping into his new role as PriceSpider’s demand among brand manufacturers…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…