Widen Names Deanna Ballew its First Chief Innovation Officer

Widen, a maker of digital asset management (DAM) and product information management (PIM) software, announced that Deanna Ballew, formerly VP of Product Development at Widen, has been named Chief Innovation Officer (CINO). In her new role, Ballew will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy. “Deanna’s talent as a technologist, strategist, and mentor has transformed Widen over the past 16 years. More than a dozen of our leaders…

Global Study Finds Organizational CX Maturity is Rising but Gap Between Leaders and Laggards is Widening as AI Race Accelerates

Independent study commissioned by LogMeIn reveals opportunity to make CX a differentiator with an execution-focused strategy that prioritizes self-service and continual optimization LogMeIn announced the results of a new commissioned study conducted by Forrester Consulting designed to help customer experience (CX) decision makers evaluate their current state, identify gaps and define a strategy for optimization. The study, Short-Term Wins and Continuous Optimization: The Roadmap To Customer Engagement Success, surveyed 463…

Global Study Finds Organizational CX Maturity is Rising but Gap Between Leaders and Laggards is Widening as AI Race Accelerates

Independent study commissioned by LogMeIn reveals opportunity to make CX a differentiator with an execution-focused strategy that prioritizes self-service and continual optimization LogMeIn announced the results of a new commissioned study conducted by Forrester Consulting designed to help customer experience (CX) decision makers evaluate their current state, identify gaps and define a strategy for optimization. The study, Short-Term Wins and Continuous Optimization: The Roadmap To Customer Engagement Success, surveyed 463…

Widen and Productsup Partner to Help Customers Launch Products on 1,500+ E-commerce Channels

With Widen’s DAM+PIM solution and Productsup’s e-commerce syndication technology, brands have a complete toolset for assembling product content and going to market Widen, a provider of enterprise digital asset management (DAM) software, and Productsup, a leader in e-commerce data integration, today announced a partnership to help their mutual customers compete more effectively in e-commerce. The companies will integrate to help their users compile product data and content in the Widen Collective® and then launch products…

Widen Launches Product Information Management (PIM) Solution

Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels Widen has launched a PIM solution that enables brands to assemble and distribute marketing copy, specs, and assets with the Widen Collective. The PIM software joins Widen’s flagship DAM solution, offering a unified toolset for managing product data across multiple channels, addressing the risk of inaccuracies from disparate teams. The combined DAM+PIM platform will…

Has COVID-19 Widened Everyone’s Digitized Existence?

Coronavirus has opened up cans of worms when it comes to adequately bridge the digital divide between brands and netizens, and how they affect Digitized Existence. Times have changed drastically since the last time we hit a recession. We are staring at a slowdown in 2020. Between 2008 and 2019, we have statistically outdone our own expectations, digitally speaking. Apple iPhone was introduced in 2007 and Android in 2008. Today, more than 50% of global residents use smartphone embedded with these OS. The number is a…

Digital Maturity of Dutch Companies Increased With 16%, However, the Gap Between Digital Leaders and Followers Widens According to…

The BearingPoint Digital Leaders Study 2020 shows that Dutch companies have improved their digital maturity over the years. Still, there are areas that need attention to keep up with customers’ high demands. Digital customer interaction should exist at the core of the company’s business models to stay ahead of competitors. The gap between the top-performers, that excel in their digital businesses, and the low-performers, that fall behind, is increasing. The winning digital leaders understand how to keep things small to…

Widen Rolls Out Design Services for Digital Asset Management Customers

Widen design services elevates digital asset management (DAM) sites with beautiful design that enhances user experience and drives adoption Widen, a provider of digital asset management (DAM) software, launched design services, a new offering that focuses on creating inviting, compelling designs for customer DAM sites. Widen is the first DAM vendor to assemble a design team that can help optimize site functionality and create on-brand assets for customers. In doing so, Widen design services helps improve user experience and…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Widen and TINT Launch Integration for Sourcing and Repurposing User-Generated Content

Integration Enables Marketing Teams to Ingest User-Generated Content from Tint into the Widen Collective with Metadata and Image Rights Widen, a leading provider of digital asset management (DAM) software, launched an integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at…

YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

Company Growth Rate Expands Several Hundred Times Over Across APAC, including Japan, Indonesia and Korea, during 2017 and 2018 YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the opening of new offices in Singapore, expanding the company's substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. YouAppi delivers successful…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Widen Unveils Video Portals to Simplify Video Marketing and Audience Engagement

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

Digital Asset Management Company, Widen, Celebrates 70 Years in Business 

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software to Leading Customers Widen, a provider of digital asset management (DAM) software, is celebrating seventy years in business. Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological…

TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna Ballew VP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central asset to your entire Content Marketing strategy in 2018.  We spoke to Deanna Ballew, VP, Product Development, Widen, to understand what data points should Product Development teams focus on to close the gap in their Digital Asset Management (DAM) platforms that deliver consistent product recommendations and customer experiences.Tell us about your role at Widen and the team/…

Interview with Jake Athey, VP Marketing, Widen

"Machines don’t replace human empathy or creativity – they just uncover more precise ways to exercise both."Tell us about your role and how you got here? What inspired you to be part of a content technology company? I started at Widen as a marketing intern in 2004, moved into digital marketing, and now serve as VP of Marketing. As a kid, I always wanted to build bridges. In high school, I thought about becoming a civil engineer. I also developed a passion for marketing in high school. I loved the concept of “brands”…

BrightEdge Research Reports The Gap Between Mobile and Traditional Desktop Search Widening

New Brightedge Data Shows Dramatic Differences In Mobile And Desktop Search Results And The Divergence Of The Desktop And Mobile Content Experience New data released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that mobile website traffic is outpacing traditional desktop traffic with mobile searches on Google now representing 57% of all search traffic. In addition, the research also indicates a significant shift to a new mobile-first index. Read Also: Interview with Kevin…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Kameleoon Expands Partner Ecosystem Through Seamless New Integrations With Mixpanel, Heap and Segment

Enables brands to improve digital experience through better data-driven decisions Kameleoon launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior. This deeper insight enables brands to easily use their chosen product analytics tools and make optimization decisions that improve the customer…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…